PSA Peugeot Citroën Launches EUROREPAR CAR SERVICE Multi-Brand Network
10 September 2014 - 9:58AM
Business Wire
Regulatory News:
PSA Peugeot Citroën (Paris:UG):
In order to address the challenges of an increasingly
competitive market where size is of critical importance, the
Eurorepar brand, created by Citroën in 2003 (1,350 garages in five
European countries), and Motaquip Car Service, created by Peugeot
in 2012 (300 garages), will be merging their networks on 1 January
2015 to form EUROREPAR CAR SERVICE.
The transaction is aimed at improving aftersales support in
countries where the two brands are present and increasing the size
of the network, while enhancing customer visibility and awareness.
It is aligned with PSA Peugeot Citroën’s goal of building loyalty
among customers who own Group vehicles that are more than five
years old and developing a multi-brand customer base.
EUROREPAR CAR SERVICE benefits
The new brand will combine the strengths of each of the two
networks. These include a brand image that highlights the garage’s
reputation for professional service; an online rating system that
ensures balanced opinions; the possibility to get a free estimate
for standard auto jobs; nationwide fixed-price car servicing and
transparency regarding technical repairs.
New benefits for the networks
A dedicated field team will be set up to provide the EUROREPAR
CAR SERVICE network with day-to-day support. In addition, a
customer-oriented advertising campaign will be rolled out to
showcase the expertise and trust that come with a major auto repair
brand.
As a result of the merger, EUROREPAR CAR SERVICE will become the
leading multi-brand network in France, before rising quickly to the
top in other European markets where the two brands are already
present, and in other parts of the world.
About PSA Peugeot CitroënWith its three world-renowned
brands, Peugeot, Citroën and DS, PSA Peugeot Citroën sold 2.8
million vehicles worldwide in 2013, of which 42% outside Europe.
The second largest carmaker in Europe, PSA Peugeot Citroën recorded
sales and revenue of €54 billion in 2013. The Group is the European
leader in low-carbon vehicles, with average emissions of 115.9
grams of CO2 per km in 2013. PSA Peugeot Citroën has sales
operations in 160 countries. It is also involved in financing
activities (Banque PSA Finance) and automotive equipment
(Faurecia).For more information, please visit
psa-peugeot-citroen.com.
Communications Division - 75 avenue de la
Grande-Armée - 75116 Paris, France+33 1 40 66 42 00 –
psa-peugeot-citroen.com – @PSA_news
Media Contact
Peugeot :Martine Pradignac : 00 33 1
40 66 55 19orMedia Contact
Citroën :Paul Mahouin : 00 33 1 58
79 81 58
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