Innovation Day “Sensations and well-being”: PSA Peugeot Citroën Awakens the Senses
09 April 2014 - 4:20PM
Business Wire
Regulatory News:
“We have all experienced car journeys that felt like a feat of
endurance, with traffic jams, monotonous stretches of motorway, and
so on. So how can we put the enjoyment back into driving? Today,
PSA Peugeot Citroën (Paris:UG) is presenting innovations that
deliver customisable comfort for both the driver and passengers.
These high-tech innovations call upon all our senses, paving the
way for original onboard experiences.”
Gilles Le Borgne, Executive Vice President, Research and
Development, at the opening of the second Innovation Day at the ADN
(Automotive Design Network), the Group’s R&D centre.
Innovations for new sensations of onboard well-being
PSA Peugeot Citroën is staying one step ahead of customer
expectations: the innovations presented today reflect modern social
trends, expressed in a quest for comfort that addresses all our
senses simultaneously. Through innovations focusing on acoustics,
light, materials and air quality, PSA Peugeot Citroën has developed
a new driving experience calling on the senses of vehicle
passengers.
The Group has unveiled a summary of its multi-sensory
approach:
The Chrysalide concept, a new experience
of onboard well-beingA concept synchronising several vehicle
functions to create an experience in well-being that awakens the
senses. The features developed enable a multi-sensory approach:
- Sight through the ambient
lighting in the roof, dashboard, door panels and seats
- Smell through the use of
fragrance via a diffuser on the central air vent
- Hearing through a special
playlist and sound treatment in the cabin and upper seatbacks
- Touch and thermal well-being:
power adjustment seats with a 3-position memory (driving, welcome
and relaxation), heating with air flows in the upper seatbacks and
three massage zones �- seatback, cushion and calf rest.
Béatrice Daillant-Vasselin, head of the
polysensory project, explains how the Chrysalide concept creates a
new automotive experience: “Car travel is seen as an opportunity,
something positive, since you get something out of it. Just sitting
behind the steering wheel is enjoyable once again since you can
enjoy an experience in well-being.”
Other original solutions were also presented. Available from
2016 to improve the sensory experience provided on board Peugeot,
Citroën and DS vehicles, they are designed to meet the expectations
of our customers:
Sound spatialisation in the cabin, sound
controlled for greater well-being and safetyBased on the
digital processing of sound signals, this technology makes it
possible to simulate the location and movement of sound sources.
Working from physical sources � the car loud speakers � virtual
sound sources can be recreated and manipulated anywhere in space.
The sound can be positioned or even moved, in coherence with the
message or the location concerned.
Vincent Roussarie, digital audio research
engineer, talked about the technology: “Sound spatialisation
technology is advantageous on three levels: intelligible messages,
sound quality and functional efficiency, since vocal information
and sound location reinforce one another for increased driver
safety”.
Air quality and quality air, breathing
clean air in the cabinThe pollution control unit is based on
technology that detects and processes particles in the cabin using
a filter of advanced efficiency meeting HEPA criteria. Pollutant
gases and chemical compounds are absorbed by a system combining
activated carbon, catalysts and zeolites. The system can be
remotely programmed and activated to purify the air inside the
cabin before a journey.Emmanuel Boudard, head of the interior air
quality innovation centre, talked about the pollution control unit:
“the main principle is to protect passengers from all forms of
exterior threat – allergens (the allergy-provoking proteins in
pollens) and pollution – as well as to purify the air inside, which
becomes charged with pollutant gases. Improving air quality in the
passenger cabin is also a way to improve the perceived quality of
our vehicles by creating a neutral olfactory environment conducive
to new olfactory experiences”.
To find out more about these innovations in detail and in
pictureswww.psa-peugeot-citroen.comwww.inmvt.com
About PSA Peugeot CitroënWith its three world-renowned
brands, Peugeot, Citroën and DS, PSA Peugeot Citroën sold
2.8 million vehicles worldwide in 2013, of which 42% outside
Europe. The second largest carmaker in Europe, PSA Peugeot Citroën
recorded sales and revenue of €54 billion in 2013. The Group is the
European leader in terms of CO emissions, with an average of 115.9
grams of CO2/km in 2013. PSA Peugeot Citroën has sales operations
in 160 countries. It is also involved in financing activities
(Banque PSA Finance) and automotive equipment (Faurecia).For more
information, please visit www.psa-peugeot-citroen.com
Communications Department, Media relations : 75
av. de la Grande Armée - 75116 ParisTelephone (33 1) 40 66 42 00 -
www.psa-peugeot-citroen.com
PSA Peugeot CitroënPress
contacts: +33 1 40 66 42 00Laure de
Servigny: +33 6 70 18 88 75Antonia Krpina: +33 6 99 84 28 60
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