Regulatory News:
PSA Peugeot Citroën (Paris:UG):
2013 Highlights
- 2,819,000 assembled vehicles and CKD
units sold worldwide, down 4.9% on 2012, with sales of assembled
vehicles stable (down 0.1%)
- Reversal of the annual trend in the
fourth quarter, with assembled vehicle sales up 4%
- Another increase in the percentage
of vehicles sold outside Europe, to 42% of the total from 38% in
2012
- Further advances in the upmarket
strategy, with premium models accounting for 19% of total unit
sales versus 9% in 2009.
- Strong demand for the new Peugeot
2008 and 308
- Solid performances by the new
Citroën C4 Picasso and Grand C4 Picasso
- Successful launch of the DS brand in
China
- Continued leadership in
CO2 emissions reduction, with average corporate
emissions of 116.2 g/km representing a 6.2-gram improvement on
2012.
In 2013, the worldwide automobile market showed decidedly mixed
trends, with demand continuing to contract in 30-country Europe
(down 1.6%) and Russia (down 5.4%), while expanding in China (up
19.1%) and Latin America (up 2.9%).
In this environment, PSA Peugeot Citroën recorded worldwide
sales of 2,819,000 units (assembled vehicles and CKD units), down
4.9% in 2012. Assembled vehicle sales held firm, contracting by
just 0.1% to 2,818,000 units, with the fourth quarter seeing growth
of 4%.
Further decline in the European market
In 30-country Europe, the market declined by 1.6% on the back of
an 8.6% fall in 2012.
Only a handful of markets grew during the year, such as the
United Kingdom and Spain, which were up by 11% and 4.1%
respectively.
However, these recovering markets were still far below their
2007 levels. Registrations in Spain, for example, increased by
809,000 units in 2013, compared with 1,892,000 in 2007.
Registrations fell 5.5% in France and 7.6% in Italy to 1,404,000
units – the lowest since 1979 – compared with 2,739,000 in
2007.
The Group retained its leadership position in the European light
commercial vehicle market, with 304,000 registrations and a market
share of 20.7%, virtually unchanged from 2012.
In this environment, the Group focused on the most profitable
distribution channels and its share of the 30-country Europe market
ended the year at 11.94% versus 12.7% in 2012.
Continued progress in the globalisation strategy
The globalisation strategy is continuing to produce results, as
evidenced by the steep rise in the number of vehicles sold outside
Europe since 2009. With markets outside Europe accounting for 42%
of total sales in 2013, the Group is on track to meet its target of
generating 50% of sales in these markets by 2015.
Very fast growth in China
In a Chinese market up 19.1% in 2013, the Group increased its
sales by 26.1% to 557,000 units from 442,000 in 2012, giving it a
3.64% market share. China is PSA Peugeot Citroën’s second largest
market, after France.
Sales of Peugeots rose 25.8% to 272,000 units compared with
216,000 in 2012, while sales of Citroëns were 26.3% higher at
285,000 units versus 226,000 the previous year.
The Peugeot 3008, the Citroën C4L introduced at the start of the
year and the Peugeot 301 and the Citroën C-Elysée brought to market
in the second half also made a strong contribution to the Group’s
sales growth in China.
This growth is expected to continue in 2014, led by the
nationwide expansion of the dealer network and the broader model
line-up.
The middle classes, who are the Group’s prime target, currently
represent 25% of the Chinese population, but their numbers should
swell in the coming years to an estimated 40% of the population by
2020. To keep pace with the growth in demand, the Group plans to
raise production capacity to 950,000 vehicles a year at its plants
in Shenzhen (200,000 units for CAPSA) and Wuhan (750,000 units for
DPCA). Construction of a fourth plant by DPCA is also under
consideration.
A persistently mixed situation in Latin America
The Latin American market (Argentina, Brazil, Chile and Mexico)
expanded by 2.9% overall in 2013, to 5,937,000 units. However, the
situation varied significantly from one country to the next.
The Brazilian market contracted by 1.5%, the first decline in
ten years. Demand softened even though the government maintained
throughout the year the reduction in the IPI* tax introduced in
2012 and carmakers engaged in aggressive promotional activity,
particularly in the second half. Moreover, in Latin America as a
whole, regional exchange rates against the euro moved very
unfavourably and weighed heavily on the Group’s financial
performance. This currency effect was exacerbated by the low local
content of the Group’s operations in the region.
In this environment, PSA Peugeot Citroën sales in Latin America
rose by 7% to 303,000 units, representing a 4.9% market share.
Sales continued to climb rapidly in Argentina, up 25.5% to 140,100
units, lifted by the successful launch of the Peugeot 208 and
Citroën C4 Lounge, which have already exceeded their first-year
sales targets. Group registrations also rose steeply in Chile (up
31.5%) and Mexico (up 33.4%), far outstripping the market growth
rates of 10.3% and 7.9% respectively.
* “Imposto sobre Produtos Industrializados” (tax on manufactured
products)
Sharply narrower automotive market in Russia
In a slowing Russian economy, the automotive market contracted
by 5.4% in 2013. The Group’s share of the market narrowed by 0.3
points to 2.3%.
In 2013, Peugeot and Citroën expanded their offer by introducing
three new models aligned with local demand, the Peugeot 301 and 208
and the Citroën C-Elysée. In addition, the month of June saw the
launch of the Citroën C4 Sedan manufactured locally at the Kaluga
plant. Together, these models will help the Group to expand its
presence in the Russian market in 2014.
Rest of the world
Lifted by the success of the Peugeot 301 and the Citroën C4L and
C-Elysée, Group sales also increased in other markets, led by
Algeria (up 6.9%) and Turkey (up 7.6%).
Sales of premium models up on 2012
The Group’s upmarket strategy is backed by strong brands
catering to clearly differentiated customer territories.
The strategy has led to an increase in sales of premium* models,
from 505,000 units in 2012 to 540,000 last year, representing 19%
of total unit sales.
Diesel hybrids equipped with HYbrid4 technology have contributed
to moving the ranges up market. In Europe, these models account for
11% of Peugeot 3008 sales, 16% of Peugeot 508 sales and 34% of
Citroën DS5 sales.
In all, the Group sold 24,319 diesel hybrids in 2013, ranking
second in this market segment in Europe in terms of volumes.
*Premium vehicles offer a level of driving pleasure, safety,
quality of finish, connectivity and comfort that serves as a
benchmark in their segment. They include distinctive models from
the A, B and C segments (Peugeot 207CC, 2008, 308CC, RCZ, 3008 and
4008; Citroën DS3, DS3 Cabrio, DS4 and C4 AirCross) and models from
the D and E segments (Peugeot 508 and 407; Citroën DS5, C5 and
C6).
Successful model launches
2013 saw the successful launch of several new models.
The Peugeot 2008 urban crossover introduced last spring and the
new Peugeot 308 surpassed first-year sales estimates, with 82,000
and 34,000 orders respectively, while at Citroën, the 58,000 orders
taken for the new C4 Picasso and Grand C4 Picasso helped to
revitalize the brand’s sales.
PSA Peugeot Citroën leads in reducing CO2
emissions and exceeds European requirements
The Group is continuing to reduce its vehicles’ carbon
emissions, maintaining its position as one of the European leaders
in this area. With average corporate emissions of 116.2 g/km* of
CO2 versus 122.4 g/km in 2012, it has already exceeded the target
of 130 g/km set by Brussels for 2015.
* Updated figures as of 30 November 2013
55.3% of Group vehicles sold in Europe in 2013 emit less than
111 g/km of CO2, versus 39.1% in 2012.
The drive to reduce carbon emissions is being supported by the
new technologies developed and introduced in 2013:
- The new generation EMP2 modular
platform deployed during the year at the Vigo plant for the new
Citroën C4 Picasso and at the Sochaux plant for the new Peugeot
308. The platform will be used to develop a variety of body styles
for C and D-segment vehicles, all delivering unrivalled performance
particularly in terms of carbon emissions.
- Optimized internal combustion
powertrains, with the family of 3-cylinder petrol engines,
including the Turbo PureTech 110 and 130 hp versions that started
rolling off the production line at the Française de Mécanique plant
in France in late October.
- The exclusive Diesel Blue HDi emissions
control technology used to manufacture Euro 6-compliant exhaust
systems and to reduce nitrous oxide emissions to the same level as
for petrol engines. This new exhaust system line introduced in late
2013 on the Peugeot 508 and Citroën C4 will be gradually deployed
across the diesel line-up during 2014.
- Hybrid technologies, with the fitment
of the second-generation e-HDi Stop & Start on all Peugeot and
Citroën diesel models.
- Hybrid4 diesel technology, which is
continuing to gain ground in Europe with over 50,000 Hybrid4
Peugeots and Citroëns sold since the technology was launched.
PSA Peugeot Citroën: Worldwide Sales of
Passenger Cars and Light Commercial Vehicles, 2012 and
2013
2012
2013 Europe*
Peugeot 948,000
879,000 Citroën
811,000
750,000 Total PSA
1,758,000
1,629,000 Russia Peugeot
45,000
33,000 Citroën 34,000
29,000 Total PSA 78,000
61,000 Latin America Peugeot 173,000
183,000 Citroën 110,000
120,000 Total PSA 283,000
303,000 China Peugeot 216,000
272,000 Citroën 226,000
285,000
Total PSA 442,000
557,000
Rest of the world Peugeot 174,000
185,000 Citroën 84,000
82,000
Total PSA 239,000
267,000
Total assembledvehicles
Peugeot 1,555,000
1,552,000
Citroën 1,265,000
1,266,000
Total PSA 2,820,000
2,818,000 CKD Units Peugeot 145,000
1,100 Citroën 0
0
Total PSA 145,000
1,100
TOTAL AssembledVehicles and
CKDUnits
Peugeot 1,700,000
1,553,000
Citroën 1,265,000
1,266,000
Total PSA 2,965,000
2,819,000
* Europe = EU + EFTA + Bosnia + Croatia + Kosovo + Macedonia +
Montenegro + Serbia
PSA Peugeot CitroënMedia RelationsJean-Baptiste
Thomas, +33 (1) 40 66 47
59jean-baptiste.thomas@mpsa.comorPierre-Olivier Salmon, +33 (0) 1
40 66 49 94pierreolivier.salmon@mpsa.comorAntonia Krpina, +33 (1)
40 66 48 02antonia.krpina@mpsa.comorLaure de Servigny, +33 (0) 1 40
66 35 42Laure.deservigny@mpsa.comorInvestor RelationsCarole
Dupont-Pietri, +33 (0) 1 40 66 42
59carole.dupont-pietri@mpsa.comorAnne-Laure Descleves, +33 (0) 1 40
66 43 65annelaure.descleves@mpsa.comorKarine Douet, +33 (0) 1 40 66
57 45karine.douet@mpsa.com
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