SRM SRM Entertainment Inc

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C., 20549

 

FORM 8-K

 

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): December 4, 2024

 

SRM ENTERTAINMENT, INC.

(Exact name of registrant as specified in charter)

 

Nevada		001-41768		32-0686534
(State or other jurisdiction of incorporation)		(Commission File Number)		(IRS Employer Identification No.)

 

1061 E. Indiantown Rd., Ste. 110, Jupiter, FL 33477

(Address of principal executive offices) (Zip Code)

 

(407) 230-8100

(Registrant’s telephone number, including area code)

 

Not Applicable

(Former name or former address, if changed since last report)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 

☐	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class		Trading Symbol(s)		Name of each exchange on which registered
Common Stock		SRM		The Nasdaq Stock Market LLC
				(The Nasdaq Capital Market)

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

 

Emerging growth company ☒

 

If an emerging growth company, indicate by check mart if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 

 

Item 7.01 Regulation FD Disclosure

 

On December 4, 2024, SRM Entertainment, Inc. (the “Company”) issued a press release. A copy of the press release is furnished hereto as Exhibit 99.1 and incorporated herein by reference.

 

Item 9.01 Financial Statements and Exhibits

 

Exhibit No.		Description
99.1		Press Release dated December 4, 2024
104		Cover Page Interactive Data File (embedded with the Inline XBRL document)

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

			SRM ENTERTAINMENT, INC.
Date:	December 4, 2024		By:	/s/ Richard Miller
			Name:	Richard Miller
			Title:	Chief Executive Officer

 

 

 

Exhibit 99.1

 

SRM Entertainment’s Amazon Sales Surge Over 400% in Three Months, Fueling Strong Financial Performance

 

Jupiter, FL – December 4, 2024 – SRM Entertainment, Inc. (Nasdaq: SRM) (the “Company,” or “SRM”, a leading provider of creative and high-quality licensed media-themed merchandise, today announced that its online sales on Amazon have surged by over 417% since September. This exceptional growth is driven by strong customer demand for the company’s high-margin products and is expected to have a significant positive impact on its financial performance.

 

“Amazon offers a tremendous platform for us to reach our online customers,” said Rich Miller, CEO of SRM. “We have strategically leveraged data analytics to effectively target our customer base and drive online sales growth. This success underscores our commitment to expanding our e-commerce presence and maximizing profitability.”

 

Leveraging Amazon’s Tools and Expertise

 

Miller highlighted the valuable support and resources provided by Amazon in facilitating SRM’s online growth. “Amazon has been an invaluable partner in our e-commerce success,” said Miller. “They provide us with powerful tools and insights that enable us to optimize our product listings, reach the right customers, and efficiently manage our online operations. Their expertise in e-commerce logistics and fulfillment has been crucial in ensuring a seamless experience for our customers.”

 

Strong Growth Trajectory and New Product Launches

 

Miller anticipates continued strong growth in Amazon sales in both 2025 and 2026. This growth will be driven by a robust product line of high-margin items appealing to young children and families.

 

Taft Flittner, President of SRM, highlighted the upcoming launch of new product lines that will further contribute to shareholder value. “We are excited to introduce creative products such as Plush Packs, 25oz stainless steel drinkware, themed Plush Animals, and themed binoculars,” said Flittner. “These new offerings will expand our product portfolio and cater to the growing demand for high-quality, licensed merchandise.”

 

Strategic Expansion: Prioritizing Online and Direct-to-Consumer Channels While Maintaining Theme Park Momentum

 

SRM’s expansion into online markets represents a key strategic initiative to diversify revenue streams, enhance profitability, and connect directly with consumers. “Our theme park business remains a cornerstone of our success,” said Miller. “However, expanding our online presence allows us to build on this strong foundation by reaching new customers and optimizing margins. These complementary initiatives will help drive SRM’s overall growth and expansion.”

 

 

Direct-to-consumer channels, such as Amazon, offer several key advantages for SRM, including:

 

●

Increased Profit Margins: By eliminating intermediaries, SRM can retain a greater share of the revenue generated from online sales.

 

●

Enhanced Brand Control: D2C channels allow SRM to maintain greater control over its brand messaging and customer experience.

 

●

Valuable Customer Data: Direct interaction with customers provides valuable insights into consumer preferences and purchasing behavior, which can inform product development and marketing strategies.

 

Building on the momentum of a surge in Amazon sales since September, SRM is confident in its e-commerce strategy. With the holiday season underway, the company is well-positioned to introduce its expanding product lines to new customers and further strengthen its online presence on Amazon.

 

About SRM Entertainment, Inc.

 

SRM Entertainment designs, develops, and manufactures custom merchandise which includes toys and souvenirs for the world’s largest theme parks and other entertainment venues. Many of SRM’s creative products are based on award winning multi-billion-dollar entertainment franchises that are featured in popular movies and books. SRM products are distributed worldwide at Walt Disney Parks and Resorts, Universal Parks and Destinations, United Parks and Resorts – SeaWorld, Six Flags and other attractions. SRM’s products are offered alongside popular rides and attractions in theme parks, zoos, aquariums, and other entertainment venues. SRM’s design team developed specialty dolls, plush and toys for one of New York City’s landmarks that features a popular holiday show. SRM’s design team is credited with creating popular products which have been successfully sold at specialty theme park events. SRM’s exclusive-patented Sip With Me cups feature fun, kid friendly Zoo, Sea and animal themed characters as well as licensed characters from Smurfs, ICEE and Zoonicorn.

 

Caution Regarding Forward-Looking Statements

 

Certain statements in this announcement are forward-looking statements. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. These statements are subject to uncertainties and risks including, but not limited to, the risk factors discussed in the Risk Factors and in Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our Forms 10-K, 10-Q and other reports filed with the SEC and available at www.sec.gov. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the SEC. Additional factors are discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law.

 

Media and Investor Relations

 

Info@SRMentertainment.com

(407)-230-8100

website: SRMentertainment.com

 

 

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Cover	Dec. 04, 2024
Cover [Abstract]
Document Type	8-K
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Document Period End Date	Dec. 04, 2024
Entity File Number	001-41768
Entity Registrant Name	SRM ENTERTAINMENT, INC.
Entity Central Index Key	0001956744
Entity Tax Identification Number	32-0686534
Entity Incorporation, State or Country Code	NV
Entity Address, Address Line One	1061 E. Indiantown Rd.
Entity Address, Address Line Two	Ste. 110
Entity Address, City or Town	Jupiter
Entity Address, State or Province	FL
Entity Address, Postal Zip Code	33477
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Pre-commencement Issuer Tender Offer	false
Title of 12(b) Security	Common Stock
Trading Symbol	SRM
Security Exchange Name	NASDAQ
Entity Emerging Growth Company	true
Elected Not To Use the Extended Transition Period	false

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