Starbucks Collaborates with Apple on Green Apron Innovation Store in Growth Plan
02 November 2023 - 10:57PM
Dow Jones News
By Denny Jacob
Starbucks is pairing up with Apple in one part of the company's
broader long-term growth strategy.
The coffee chain said Thursday it is collaborating with products
of the tech company in its first Green Apron Innovation store to
experiment and refine technology to assist global partners.
The Seattle-based company's growth strategy aims to elevate its
brand, enhance digital efforts, expand globally and reinvigorate
employee culture, among other goals.
Write to Denny Jacob at denny.jacob@wsj.com
(END) Dow Jones Newswires
November 02, 2023 17:42 ET (21:42 GMT)
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