By Denny Jacob

 

Starbucks is pairing up with Apple in one part of the company's broader long-term growth strategy.

The coffee chain said Thursday it is collaborating with products of the tech company in its first Green Apron Innovation store to experiment and refine technology to assist global partners.

The Seattle-based company's growth strategy aims to elevate its brand, enhance digital efforts, expand globally and reinvigorate employee culture, among other goals.

 

Write to Denny Jacob at denny.jacob@wsj.com

 

(END) Dow Jones Newswires

November 02, 2023 17:42 ET (21:42 GMT)

Copyright (c) 2023 Dow Jones & Company, Inc.
Starbucks (NASDAQ:SBUX)
Historical Stock Chart
Von Feb 2024 bis Mär 2024 Click Here for more Starbucks Charts.
Starbucks (NASDAQ:SBUX)
Historical Stock Chart
Von Mär 2023 bis Mär 2024 Click Here for more Starbucks Charts.