Progress Announces Advanced AI Capabilities to Accelerate Delivery of Digital Experiences
10 April 2024 - 3:00PM
Progress (Nasdaq: PRGS), the trusted provider of infrastructure
software, today announced new powerful capabilities and
enhancements in the latest release of Progress® Sitefinity®.
Building on existing AI support throughout the platform, Sitefinity
15.1 introduces AI-powered conversion propensity scoring,
AI-powered content classification for faster content editing and
improved customer data modeling, enabling higher ROI and
productivity. Additionally, new support for ASP.NET Core in .NET 8
provides enormous flexibility to engineering teams, enabling them
to develop and deploy using any platform of choice and accelerate
time to market.
In order to keep up with and exceed fast-moving user
expectations, organizations need to tap into the power of AI for
the creation of personalized and meaningful digital interactions.
They need a modern technology stack that enables them to deliver
consistent brand experiences across touchpoints, audience segments
and geographies. Sitefinity 15.1 expands the role of AI in
conversion optimization and embraces ASP.NET Core in .NET 8.
Additional Sitefinity 15.1 highlights include:
- New AI Propensity Scoring for Conversions:
Progress® Sitefinity Insight® customer data platform (CDP)
automatically identifies high/medium/low segments for each
conversion, helping to refine audience segmentation and activate
users with a high likelihood to convert via targeted messaging and
campaigns. New Sitefinity Insight features also include streamlined
rules management for persona and lead scores, additional and
enriched data export options, automatic tracking of outbound clicks
and improvements to the chatbot-based Insightful Assistant.
- AI-Assisted Content Classification: Integrated
with the rich text editor and available for static content types,
dynamic modules and media items, this new tool delivers AI
suggestions for classification built upon existing taxonomy and can
help hone content performance by increasing discoverability,
reusability and relevance.
- Page Editing Experience Enhancements: The
exposed widget toolbox embedded in the new page editor improves
page editing and accelerates publishing.
“With today’s release of Sitefinity, we deliver practical new
innovations for building AI-powered experiences and continue to
deliver the latest in .NET technology for higher productivity and
stronger business outcomes,” said Loren Jarrett, EVP & GM,
Digital Experience, Progress. “Organizations today require modern
AI-powered digital experience solutions designed for performance,
scalability and operational efficiency, and this is what we are
delivering today.”
"The integration of ASP.NET Core and .NET 8 into Progress
Sitefinity 15.1 represents a practical step toward shaping the
future of web solutions, where digital experiences are more
intelligent, more efficient, and effortlessly adapt to user needs.
ASP.NET Core in .NET 8 delivers a powerful framework for
integrating advanced AI capabilities into these digital
experiences. Sitefinity’s new AI features showcase how .NET-based
applications can seamlessly incorporate AI, making it easier for
customers to personalize and optimize digital interactions,
creating a more engaging and tailored experience," said Daniel
Roth, Principal Product Manager at Microsoft.
Sitefinity is a cloud-based, AI-powered, enterprise-grade CMS
built on modern .NET technology. It provides intuitive content
management, personalization, integrated core CDP capabilities and a
decoupled architecture to enable multichannel content delivery. As
the cornerstone of the Progress Digital Experience (DX) portfolio,
Sitefinity provides mid-market and enterprise organizations with
the right digital experience tools to drive efficiency and rapid
time to value in their digital initiatives.
In the past 12 months, Sitefinity has earned multiple industry
recognitions from analysts and customers. Most recently, it was
named as a Leader in G2’s Winter 2024 Grid Report® for Digital
Experience Platforms (DXP). The Progress DX suite of products was
also recognized in the 2024 Gartner® Magic Quadrant™ for Digital
Experience Platforms (DXP) and as a Customers’ Choice in the 2023
Gartner® Peer Insights™ Voice of the Customer for DXP report.
Sitefinity 15.1 is available today. For more information, visit
https://www.progress.com/sitefinity-cms.
About Progress Progress (Nasdaq: PRGS)
provides software that enables organizations to develop and deploy
their mission-critical applications and experiences, as well as
effectively manage their data platforms, cloud and IT
infrastructure. As an experienced, trusted provider, we make the
lives of technology professionals easier. Over 4 million developers
and technologists at hundreds of thousands of enterprises depend on
Progress. Learn more at www.progress.com.
Progress, Sitefinity, and Sitefinity Insight are
trademarks or registered trademarks of Progress Software
Corporation and/or one of its subsidiaries or affiliates in
the U.S. and other countries. Any other trademarks contained herein
are the property of their respective owners.
Press Contacts:Kim
BakerProgress+ 1-800-213-3407pr@progress.com
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