With the Support of Magnite and Others,
AdGood Empowers Nonprofits to Achieve Fortune 500-level Advertising
Impact on a Nonprofit Budget
THOUSAND OAKS,
Calif., Jan. 7, 2025 /PRNewswire/ -- AdGood, a
first-of-its-kind nonprofit CTV advertising platform for
nonprofits, officially launched today at CES. Founded by veteran
advertising technology executive Kris
Johns, AdGood partners with purpose-driven publishers to
provide nonprofits with affordable, high-quality TV ad space to
amplify their messages, raise awareness, and increase
donations.
"We are honored to bring a platform to market
that has the power to transform how nonprofits of all sizes connect
with their communities and new audiences," said AdGood founder and
CEO, Kris Johns. "By simplifying the
process for publishers and agencies to contribute, AdGood is not
only maximizing the impact of unused CTV inventory but also
amplifying the voices of nonprofits to drive meaningful social
change. This is more than just advertising; it's about creating a
ripple effect of good that benefits society as a whole."
According to The National Center for Charitable
Statistics (NCCS), there are over 1.8 million nonprofit
organizations in the United States
today. Nonprofits partnering with AdGood to advertise on CTV can
amplify their impact by increasing awareness, and donations,
engaging more audiences, enhancing retargeting efforts, and driving
more traffic to their websites—all through affordable, high-quality
Connected TV campaigns.
Launching at CES provides AdGood with a great
opportunity to showcase the platform to nonprofit CTV advertisers
and publishers who share its interest in helping nonprofits to
maximize their reach across CTV and other top-performing digital
channels.
At launch, AdGood will partner with agencies
representing nonprofits, connecting them to premium CTV inventory
through their preferred DSPs. This approach allows nonprofits to
access high-quality ad placements at a fraction of the usual cost,
with AdGood delivering up to 400% more impressions for the same
budget compared to other platforms.
Magnite (Nasdaq: MGNI), the largest independent
sell-side advertising company, supports AdGood's commitment to
providing nonprofits with affordable CTV advertising and was among
the first to make inventory donated by publishers available through
its SpringServe ad server and Streaming SSP.
"AdGood's purpose-driven platform will help
nonprofit advertisers get their messages across to more audiences
and gives CTV publishers the opportunity to make a positive impact
through their ad space. It's a brilliant and meaningful offering,
and it was an easy decision to help power the reach of the
multitude of causes AdGood will help grow," said Katie Evans, President, Operations at
Magnite.
To learn more about AdGood, please reach out to
info@adgood.org.
AdGood is a 501(c)(3) nonprofit organization
dedicated to empowering other nonprofits by providing affordable
access to premium Connected TV (CTV) advertising. By partnering
with publishers who donate their unused or unsold CTV ad inventory,
AdGood transforms this resource into accessible advertising
opportunities for nonprofits of all sizes. For organizations
lacking creative resources or budgets, AdGood offers a generative
AI ad manager (Powered by streamr.ai) and creative generator,
enabling them to create effective ads and amplify their messages.
Through this innovative approach, AdGood helps nonprofits expand
their reach, increase awareness, and boost donations by leveraging
the largest screen in the home. For more information,
visit adgood.org.
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SOURCE AdGood