"Calling All Outdoors Experts" back-to-school
sweepstakes will also give families
a chance to win an REI gift card or a year's supply of Zbar
snacks (details below)
EMERYVILLE, Calif., July 22,
2024 /PRNewswire/ -- CLIF
BAR's energy snack bar brand for active kids, Zbar, today
announced a significant $1M
partnership with nonprofit KABOOM! to help communities nationwide
build nature-based play spaces for kids, focusing on areas that are
lacking access to green space or opportunities for outdoor
recreation. Zbar brand's multi-year contribution will also support
KABOOM!'s goals to create more sustainable play spaces by investing
in research and new programming focused on climate-forward
playground design. This includes introduction of climate-friendly
architectural elements such as adding trees and other shade
structures and replacing heat-retaining materials like asphalt and
metal with cooler options.
On average, children in the U.S. spend only 7 minutes each day
engaged in unstructured outdoor play—less than previous
generations—and nearly 30 million kids live farther than a
10-minute walk from the nearest park. At the same time, climate
change is making traditional playgrounds and schoolyards, which can
act as "heat islands," dangerously warm.
Launching this program during back-to-school season, Zbar
brand's new initiative plans to address these problems by working
with KABOOM! to create modern outdoor play spaces. Building on its
legacy as a leader in organic and the first kid's snack bar brand
to be Climate Neutral Certified, Zbar will also serve as a
signature partner, investing in KABOOM!'s capacity to influence and
build a more sustainable playground industry.
"At Zbar we strongly believe in the physical and mental benefits
of spending time outdoors, and in empowering the next generation to
better connect with nature," said Valerie
Van Arkel, Director of Marketing at Zbar. "We're proud to
partner with KABOOM! to give more kids the opportunity to spend
time playing outdoors and help create nature-friendly play spaces
in communities where they're needed most."
Zbar's outdoors play initiative will also focus on driving
awareness about the value of active outdoor play and advocating for
state and federal government to invest in providing equitable
access to outdoor play spaces. This will include engaging with the
White House Council on Environmental Quality to plan a series of
outreach events as well as advocacy for the Living School Yards
Act, EXPLORE Act and other legislation aimed at improving
opportunities for outdoor recreation.
"Places to play are critical to kids' health and well-being.
Spending time outdoors in nature-inspired playspaces helps kids
build social connections, increase physical activity, improve
mental health, and develop a love for the environment," said
Lysa Ratliff, CEO of KABOOM!. "We
are excited to partner with Zbar to try to ensure that every kid
everywhere has access to what they need to have a happy and healthy
childhood."
Additionally, to encourage families to spend more time in nature
during the back-to-school season, Zbar will be sponsoring a
"Calling All Outdoors Experts" sweepstakes featuring the
chance to win* a $500 gift card to
REI for outdoor gear or a year's supply of Zbar snacks, among other
prizes. Parents can enter by snapping a photo of their kid playing
outdoors (no need to show their face) and sharing their photo to
the sweepstakes pinned post on Facebook @zbarofficial with the
hashtag #zbarsweepstakes, or by posting with the hashtag
#zbarsweepstakes on Instagram. Parents must also follow
@zbarofficial on the social platform used to enter so we can notify
you if you win!
Zbar's partnership with KABOOM! will kick-off on Tuesday, July 23 in Oakland, CA with a "Nature Design Jam Day,"
where local kids will have the opportunity to play with nature play
materials like logs, sticks and "tree cookies" and offer ideas to
help shape the future designs of KABOOM! nature play spaces. For
more information on Zbar's partnership with Kaboom and the
sweepstakes, visit https://clifbar.com/kaboom-sweepstakes.
"Calling All Outdoor Experts" Sweepstakes
*No Purchase
Necessary. Open to 50 U.S. (D.C.) & PR, 18+. Children depicted
in entry must be 6-12 years old & entrant's child/legal ward.
Enter by 9/30/24 at 11:59 pm ET. See Official Rules at
https://clifbar.com/kaboom-sweepstakes for how to enter, odds &
all details. Year's supply of Zbar snacks awarded as one bar per
day for 365 days, fulfilled quarterly. Void where
prohibited.
About CLIF BAR
For more than 30 years, CLIF has crafted delicious and organic
food under its CLIF BAR, Zbar, and
LUNA brands. In 2022, CLIF became part of the Mondelēz
International, Inc. (Nasdaq: MDLZ) portfolio of brands
empowering people to snack right in over 150 countries around the
world. With 2023 net revenue of approximately $36 billion,
Mondelēz is leading the future of snacking with other iconic global
and local brands such as Oreo, Ritz, Belvita, Lu, and Tate's Bake
Shop biscuits and baked snacks, as well as Cadbury Dairy Milk,
Milka and Toblerone chocolate. Mondelēz International is a proud
member of the Standard and Poor's 500, Nasdaq 100, and Dow Jones
Sustainability Index. For more information about CLIF BAR please visit Clif | Mondelēz
International, Inc. (mondelezinternational.com)
About KABOOM!
KABOOM! is the national nonprofit committed to ending playspace
inequity – the reality that quality places to play are not
available to every child, especially in communities of color. Since
1996, KABOOM! has partnered with kids and communities to create or
transform 17,000+ playspaces and ensure that nearly 12 million kids
have equitable access to the crucial benefits and opportunities
that playspaces offer. In 2022, KABOOM! launched the 25 in 5
Initiative to End Playspace Inequity, the $250 million plan to accelerate its mission in 25
high-priority locations over five years. Learn more at kaboom.org
and join the conversation at twitter.com/kaboom,
facebook.com/kaboom, instagram.com/kaboom and LinkedIn.
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SOURCE CLIF