More than 67% of people in the UK say they make wellbeing
their top priority, yet 46% feel it is impossible to
achieve
VANCOUVER, BC, Sept. 21,
2023 /PRNewswire/ -- lululemon (NASDAQ: LULU)
today released its third annual Global Wellbeing Report which
reveals the worldwide state of wellbeing has not improved since the
company first surveyed in 2021, during the height of the
pandemic.
Consistent with the global results, UK findings reveal that 1 in
3 respondents to this year's survey said their wellbeing is
lower than it has ever been before and—although more than
67% of people ranked their wellbeing as a top priority—only 11%
said they thought theirs was where it should be.
This "Wellbeing Dilemma" is the result of a troubling paradox:
the prioritization of wellbeing is not resulting in an improvement
in wellbeing. While the Global Wellbeing Index score has remained
stagnant at 66, there is hope and an opportunity to learn from
those with higher wellbeing.
"Insights such as these help us to have a real conversation
around the state of wellbeing so that we can better understand how
to support people and communities in their efforts to be well,"
said Susan Gelinas, Chief People
& Culture Officer, lululemon. "Advancing wellbeing is not a
solitary effort, it is a collective undertaking that requires
commitment and compassion as we build a path towards positive
change."
lululemon is committed to advocating for and advancing greater
possibility and wellbeing for all. The Global Wellbeing Report
provides a glimpse into the world's state of holistic wellbeing,
across physical, mental and social elements, allowing the brand to
assess the barriers and challenges to wellbeing and identify
actionable solutions through advocacy efforts and key
initiatives.
Why this is happening
While many pandemic era challenges are behind us, there has not
been a post-pandemic morale boost, with 41% reporting they feel
hopeless when they think about the state of the world. In fact,
multiple barriers to wellbeing feel harder to overcome and social
pressures make wellbeing feel harder to achieve:
- 28% don't have the time to think about their wellbeing.
- 46% deprioritizing their wellbeing due to cost concerns.
This is a slightly lower barrier in the UK compared to 51%
globally.
- Social pressures make wellbeing feel harder to achieve and this
is heightened in the UK where 66% believe that society is
judgmental towards those who have lower mental wellbeing compared
to 55% globally.
- 36% feel the pressure to conform to societal norms negatively
impacts their mental wellbeing.
How it manifests
The report uncovered that everyone is struggling, one way or
another, with certain groups feeling the impact of low wellbeing
more acutely, creating a ripple effect of impact to both the
individual and society.
- 67% cannot be the best version of themselves when their
wellbeing is low. Mental health taboo is a significantly higher
barrier for Gen Z and Millennial Men compared to older
generations with 56% of Gen Z/Millennial Men wishing they could
express how they actually feel, instead of always pretending to be
fine (vs. 32% Gen X/Boomer Men).
- 54% of individuals identifying as men in the UK feel society
has made it more difficult for men to speak up about their mental
health than women.
A path to progress
However, there are signs of progress, as people take control of
their wellbeing with small but powerful steps and call on
institutions to help enact change:
- 46% wish it was more acceptable to express their full range of
emotions, with 40% not feeling like it is widely acceptable in
their community to talk about mental health challenges.
- 53% say they are now more vocal about their needs in
friendships, relationships and with family.
- 75% of people feel that institutions are not doing enough to
help with societal wellbeing, with only 36% turning to their
community for physical wellbeing initiatives.
The report uncovers steps everyone can take to improve their
wellbeing, learning from those with higher wellbeing:
- Prioritize your wellbeing over your career. 69% of those
with high wellbeing are prioritizing their wellbeing over their
career (vs. 54% of those with low wellbeing).
- Focus on areas of your life that bring you joy. 73%
of those with high wellbeing are more likely to focus on areas of
their life that bring them joy than 38%.
- Prioritize spending time with your loved ones. 39% of
those with high wellbeing are prioritizing spending time with loved
ones more now than pre-pandemic (vs. only 25% of those with low
wellbeing).
"Far too many people, one in three, feel their wellbeing is
lower than ever before," said Daniel H.
Gillison, Jr. CEO of the National Alliance on Mental Illness
(NAMI) and lululemon Global Mental Health Advisory Board Member.
"That's why NAMI is proud to work with lululemon and lead the
conversation to help anyone who is struggling reach compassionate,
equitable support and resources."
As part of its Impact Agenda, lululemon and its Centre for
Social Impact have made significant progress toward its goal
of providing access to wellbeing tools to more than 10 million
people globally (5 million reached since 2021) and investing at
least USD $75 million (USD
$25 million granted to date) by 2025
to advance equity in wellbeing. Additionally, this August,
lululemon announced the creation of its inaugural Mental Wellbeing
Global Advisory Board to help the company develop best practices
and influence a global conversation to improve mental wellbeing
outcomes for both employees and communities around the world.
This World Mental Health Day, October
10, lululemon will be hosting a series of activities around
the globe supporting physical, mental and social wellbeing. From
community sweat sessions to interactive pop-ups, a list of
activations and how to participate by region can be found here.
To view the lululemon 2023 Global Wellbeing Report, please
visit here.
About the Global Wellbeing Report
lululemon began publishing its annual Global Wellbeing Report in
2021 to help guide its ongoing work in the wellbeing space in
support of its purpose of elevating human potential by helping
people feel their best. The 14-market
study[2] benchmarks the state of
wellbeing with the Global Wellbeing Report and explores the drivers
and barriers to being well mentally, physically and socially. The
findings from the report also guide lululemon as it determines
where and how to support further research and advocacy efforts on
its path to achieving the Be Well goals outlined in its Impact
Agenda. To learn more about how lululemon is advancing its Impact
Agenda goals and to download a copy of our recently released Impact
Report please visit here.
1. The wellbeing index is based on the three
wellbeing dimensions: Physical Wellbeing, Mental Wellbeing and
Social Wellbeing. After indexing the ratings on each dimension to
100, overall wellbeing is calculated as the average of the three
wellbeing dimensions. This average is then rebased to create an
index out of 100, calculated at the respondent level.
2. Research was fielded May
1, 2023, to June 6, 2023, and
included 14,000 general population adults globally (1,000 within
each of the 14 markets: United
States, Canada,
United Kingdom, France, Germany, Spain, Australia, New
Zealand, Singapore,
South Korea, Hong Kong S.A.R.,
China Mainland, Thailand and Japan).
About lululemon
lululemon (NASDAQ: LULU) is a technical athletic apparel,
footwear and accessories company for yoga, running, training, and
most other activities, creating transformational products and
experiences that build meaningful connections, unlocking greater
possibility and wellbeing for all. Setting the bar in innovation of
fabrics and functional designs, lululemon works with yogis and
athletes in local communities around the world for continuous
research and product feedback. For more information, visit
lululemon.com.
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