The initiative empowers small and mid-sized
businesses with the innovative tools and strategies to thrive in
dynamic international markets
HOUSTON, Jan. 28,
2025 /PRNewswire/ -- Orange 142, a division of Direct
Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing
solutions for small and mid-sized businesses (SMBs), today
announced the formation of its Emerging Markets Council focused on
expanding SMBs' reach into global markets, starting with
Latin America, Mexico and other Spanish-speaking regions.
"International markets, particularly Latin America, represent a significant growth
opportunity for SMBs," said Maria Vilchez
Lowrey, Chief Growth Officer of Direct Digital Holdings.
"Through this council, we're creating a pathway for small and
mid-sized brands to become international players. By equipping
these businesses with insights, resources, and culturally attuned
strategies we're enabling them to reach new customers and thrive in
these vibrant markets."
Based in Houston, one of the
top diverse cities in the country, Orange 142's Emerging Markets
Council's 2025 strategic focus will be to provide SMBs with tools
and strategies to navigate dynamic markets, creating culturally
resonant campaigns that deliver measurable results. Led by
Lindsey Wilkes, SVP, Business
Development at Orange 142, the council brings together the
company's Hispanic and Spanish-speaking executives to guide the
initiative's direction. The council's approach will pay particular
attention to regional trends such as multigenerational travel, Gen
Z consumer preferences including the strong appeal of immersive and
the unique dynamic where one decision-maker often influences large
family group choices.
Orange 142 has already demonstrated success in this space
working with brands to connect with Hispanic consumers in
Mexico, including Travel Santa
Ana, we helped increase visibility, boost tourism, and promote
their cultural relevance. The company recently delivered an
award-winning strategy, positioning Santa
Ana as a must-visit destination for Mexican travelers.
Through a targeted digital campaign across key cities like
Mexico City, Guadalajara, and Monterrey, Orange 142 leveraged behavioral
audience insights, creative direction, and robust media strategies,
to generate over 3.5 million impressions, 68,818 website clicks,
and increased awareness of Santa
Ana as a vibrant cultural destination. Read case study.
"Expanding into international markets, particularly Latin America, is not just a strategic
priority for 2025—it's a chance to build lasting connections with
multicultural audiences and transform local businesses into global
brands," said Lindsey Wilkes, SVP,
Business Development, and newly appointed leader of the Emerging
Markets Council at Orange 142. "Through our Emerging Markets
Council, we are committed to helping businesses navigate these
markets while tapping into cultural insights and fresh strategies
to create campaigns that truly connect and deliver results."
The council will equip SMBs with data-driven market insights,
tailored consulting services, and creative solutions adapted for
cultural nuances. Through its programmatic advertising expertise
and multicultural marketing strategies, Orange 142 aims to help
businesses establish meaningful connections with these audiences
while strengthening their global presence.
For more information about Orange 142's Emerging Markets Council
and international marketing services, visit our newly launched
Spanish-language webpage.
About Orange 142
Orange 142 is a digital marketing and advertising company with
offices across the US. We service marketers and agencies. We are
part of Direct Digital Holding, the ninth Black-owned company to go
public.
We help marketers of all sizes grow their reach and revenue
through data-driven media strategies. We also partner with agencies
and execute campaigns on behalf of their clients.
Our team of experts has a deep understanding of the digital
landscape and the latest advertising and marketing technologies. We
work closely with our clients to develop and execute custom
advertising and marketing campaigns that meet specific goals.
We are committed to providing our clients with the highest level
of service and transparency. We believe that open communication and
collaboration are essential to the success of every advertising and
marketing initiative.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT) brings state-of-the-art
sell- and buy-side advertising platforms together under one
umbrella company. Direct Digital Holdings' sell-side platform,
Colossus SSP, offers advertisers of all sizes extensive reach
within the general market and multicultural media properties. The
Company's buy-side platform, Orange 142, delivers significant ROI
for middle-market advertisers by providing data-optimized
programmatic solutions for businesses in sectors ranging from
energy to healthcare to travel to financial services. Direct
Digital Holdings' sell- and buy-side solutions generate billions of
impressions per month across display, CTV, in-app, and other media
channels.
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SOURCE Direct Digital Holdings
