Semiconductor industry veteran to
lead CEVA's global strategy, corporate development and
marketing to drive the company's next growth phase
ROCKVILLE, Md., Sept. 21,
2023 /PRNewswire/ -- CEVA, Inc. (NASDAQ: CEVA),
the leading licensor of wireless connectivity and smart sensing
technologies which have powered more than 16 billion devices to
date, today announced that Iri Trashanski has joined the company as
Chief Strategy Officer (CSO), reporting to CEVA CEO Amir Panush. Mr. Trashanski will be responsible
for advancing the company's strategy through its next phase of
growth, overseeing global strategy, corporate development and
marketing.
Amir Panush, CEO of CEVA,
commented: "Iri is a results-driven semiconductor and technology
executive with deep expertise in corporate strategy, marketing and
business development. His experience and knowledge gained from more
than 20 years in the semiconductor industry will be instrumental in
defining the company's future strategy and help drive long-term
growth."
Mr. Trashanski said, "I am excited to join CEVA alongside Amir
and the executive team. CEVA has built an impressive position as
the trusted partner to semiconductors and OEMs for wireless
connectivity, sensing and inferencing silicon IP and software. I
look forward to helping the company expand on this success and
uncover untapped markets and growth opportunities that will build
shareholder value."
Iri Trashanski most recently served as the VP and GM of Data
Center at GlobalFoundries, where he achieved an impressive growth
in annual revenues and profitability and secured
multi-billion-dollar long-term business contracts. He also led the
company's strategy process and corporate development team. Before
his tenure at GlobalFoundries, Mr. Trashanski held the position of
Senior Vice President of Product and Market Development at Hitachi
Vantara, where he steered strategic product direction, execution,
and pivotal partnerships. His leadership journey includes
significant executive positions at respected companies such as
Samsung Semiconductors, Marvell, and SanDisk. He holds a Master of
Business Administration degree from Babson
College and a Bachelor of Arts degree from IDC, Israel.
About CEVA, Inc.
CEVA is the leading licensor of wireless connectivity and smart
sensing technologies for a smarter, safer, connected world. We
provide Digital Signal Processors, AI engines, wireless platforms,
cryptography cores and complementary embedded software for sensor
fusion, image enhancement, computer vision, spatial audio, voice
input and artificial intelligence. Leveraging our technologies,
many of the world's leading semiconductors, system companies and
OEMs create power-efficient, intelligent, secure and connected
devices for a range of end markets, including mobile, consumer,
automotive, robotics, industrial and IoT.
Our DSP and AI based solutions include platforms for 5G baseband
processing in mobile, IoT and infrastructure, advanced imaging and
computer vision for any camera-enabled device, audio/voice/speech
and ultra-low-power always-on/sensing applications for multiple IoT
markets. For motion sensing solutions, our Hillcrest Labs sensor processing technologies
provide a broad range of sensor fusion software and inertial
measurement unit ("IMU") solutions for markets including hearables,
wearables, AR/VR, PC, robotics, remote controls and IoT. For
wireless IoT, our platforms for Bluetooth connectivity (low energy
and dual mode), Wi-Fi 4/5/6 (802.11n/ac/ax), Ultra-wideband (UWB),
NB-IoT and GNSS are the most broadly licensed connectivity
platforms in the industry.
CEVA is a sustainable and environmentally conscious company,
adhering to our Code of Business Conduct and Ethics. As such, we
emphasize and focus on environmental preservation, recycling, the
welfare of our employees and privacy – which we promote on a
corporate level. At CEVA, we are committed to social
responsibility, values of preservation and consciousness towards
these purposes.
Visit us at www.ceva-dsp.com and follow us on Twitter, YouTube,
Facebook,, LinkedIn and Instagram.
Forward Looking Statements
This press release contains forward-looking statements that
involve risks and uncertainties, as well as assumptions that if
they materialize or prove incorrect, could cause the results of
CEVA to differ materially from those expressed or implied by such
forward-looking statements and assumptions. Forward-looking
statements include statements regarding Mr. Trashanski's role in
defining CEVA's future strategy and CEVA's prospects for long-term
growth, expanding on prior successes and uncovering untapped
markets and growth opportunities. The risks, uncertainties and
assumptions that could cause differing CEVA results include: the
effect of intense industry competition; the ability of CEVA's
technologies and products incorporating CEVA's technologies to
achieve market acceptance; CEVA's ability to meet changing needs of
end-users and evolving market demands; the cyclical nature of and
general economic conditions in the semiconductor industry; CEVA's
ability to diversify its royalty streams and license revenues;
CEVA's ability to continue to generate significant revenues from
the handset baseband market and to penetrate new markets; and
general market conditions and other risks relating to CEVA's
business, including, but not limited to, those that are described
from time to time in our SEC filings. CEVA assumes no obligation to
update any forward-looking statements or information, which speak
as of their respective dates.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/ceva-inc-appoints-iri-trashanski-as-chief-strategy-officer-301934330.html
SOURCE CEVA, Inc.