RALEIGH, N.C., March 11, 2019 /PRNewswire/ -- Enterprise-grade
CPaaS company Bandwidth today announced the release of its
Local A2P Messaging solution, a first-of-its-kind API that allows
businesses to send sanctioned high-volume, burst SMS messaging
using local phone numbers over newly created 10DLC (ten digit long
code) SMS routes. For businesses that rely on locality, such as
large chains with many local branches, this need had been
previously unmet by standard market offerings. Prior to this
release, businesses had to resort to other methods such
as short codes or toll-free numbers for higher volume or
application-to-person (A2P) SMS needs, neither of which could be
easily associated with an individual, local business.
Bandwidth's API launch is timely: In mid-2019, major U.S.
wireless carriers will begin to block a common business
texting method: shared short code SMS, in which several businesses
share a common "text identity" using a five or six digit phone
number. With the release of Bandwidth's Local A2P Messaging
API, businesses will be able to deliver SMS campaigns reliably and
cost effectively via 10DLC. B2B software platforms servicing
multiple enterprises, as well as chain businesses, who may have
many "local" brick and mortar locations, can send out coupons,
alerts, notifications, promotions, and more from their own local
phone numbers—allowing instant replies or call-back ability to a
specific store or business location.
This introduction is part of a chain of recent updates in the
messaging industry. In late 2018, the Federal Communication
Commission classified text messaging as an information service,
removing regulations, and allowing each wireless carrier to
establish its own rules about what type of texts will be allowed on
its network. Wireless carriers are now beginning to take action to
combat spam by blocking high volume commercial traffic on P2P
routes and sunsetting support of shared short codes.
Simultaneously, the wireless industry
is introducing 10DLC carrier routes as a new A2P
messaging alternative, offering businesses fast, cost-effective,
localized messaging capabilities.
Bandwidth's Local A2P Messaging offers a sanctioned route,
resulting in predictable delivery, measurable results, and a better
customer experience for end users. While some businesses offer
"unsanctioned" grey routes using 10-digit numbers for these types
of text messages, users experience unreliable deliverability, poor
ROI, and potentially brand reputation damage.
"Local A2P is critical to helping businesses connect with their
customers in ways that drive loyalty and retention," said
Brad Roldan, Bandwidth's Vice
President of Messaging. "Consumers increasingly want to communicate
with their local businesses via SMS - not just at a corporate
level. Bandwidth's first-to-market Local A2P Messaging API is
designed to help software platforms that cater to these
businesses enable a new SMS communication channel that can tie
back to a specific location or branch and deliver additional intel
not available on other channels."
"Bandwidth's Local A2P API for 10 Digit Long Codes (10DLC) is a
timely solution for enterprises who plan to leverage local SMS,"
according to Courtney Munroe, GVP of
Telecom Research at IDC. "10DLC offers many advantages over short
code SMS. This includes personalized local marketing to allow
companies to leverage their local brand recognition. It will also
facilitate voice enablement and could be more cost effective than
short codes. In addition, an important success factor for
enterprises leveraging 10DLC will be choosing a quality service
provider like Bandwidth, who can guarantee reliable and predictable
service delivery."
For more information about Bandwidth's new API for Local A2P
messaging, visit
www.bandwidth.com/messaging/local-a2p-messaging
About Bandwidth Inc.
Bandwidth (NASDAQ: BAND) is a software company focused on
communications for the enterprise. Companies
like Google, Microsoft, and Ring Central use Bandwidth's
APIs to easily embed voice, messaging and 9-1-1 access into
software and applications. Bandwidth is the first and only CPaaS
provider offering a robust selection of communications APIs built
around their own nationwide IP voice network—one of the largest in
the nation. More information is available
at www.bandwidth.com.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/bandwidth-solves-local-sms-messaging-dilemma-at-massive-scale-with-local-a2p-launch-300809736.html
SOURCE Bandwidth Inc.