Sage and Baseball Hall of Famer Cal Ripken Jr. team up to reward fans on MLB Opening Day
27 März 2023 - 6:06PM
Sage, the leader in accounting, financial, HR, and payroll
technology for small and mid-sized businesses, is partnering with
Baseball Hall of Famer Cal Ripken Jr. to give fans a
once-in-a-lifetime experience to lead-off the 2023 Major League
Baseball (MLB) season.
The 19-time MLB All-Star will lead Sage’s Out of
Office campaign that will see several customer CFOs and their
employees from across North America treated to a VIP Opening Day
experience. This one-of-a-kind reward will be given to those who
routinely display team spirit, dedication, and professionalism in
their workplace, and celebrates Sage’s new official partnership
with Major League Baseball. The campaign, which launched today,
shows MLB’s Iron Man himself, Ripken Jr., taking a day off to
celebrate with Sage.
Speaking on the campaign, Aziz Benmalek, President
of Sage North America, said, “Opening Day represents Sage’s
official debut as a sponsor of Major League Baseball, and we
believe it’s a day to celebrate and set your out of office!”
“Throughout his record-breaking career, Cal Ripken
Jr. displayed the ultimate professionalism, commitment, and
dedication,” continued Benmalek. “That’s what Sage is recognising
and rewarding amongst our customers, colleagues, and fans across
North America. We’re helping to provide a well-deserved ‘out of
office’ day to celebrate both the new MLB season and the employees
that show up each day determined to give their best efforts towards
a team performance.”
The Sage Out of Office campaign (#SageOOO) will
run across both 2023 MLB Opening Day presented by Chevrolet and the
2023 All-Star Game presented by Mastercard, offering fans of all
clubs a chance to get involved with America’s favorite pastime and
enjoy a day out of the office. Those lucky enough to win for
Opening Day received a surprise video call from Ripken Jr. to tell
them the news.
Ripken Jr., who played 21 years in the Majors and
set MLB’s record for longest streak of consecutive games played at
2,632 games, said, “The Sage Out of Office campaign was a fun way
to reward those who demonstrate similar traits that I tried to
embody as a player, and now as a business leader. When I played in
the MLB, I never even considered taking a day off from training, it
just wasn’t in my mindset. Sage enables its customers to streamline
processes and get faster access to insights – ensuring business
owners, CFOs, and their finance team members have the flexibility
to take a day off from work to enjoy Opening Day on March 30!”
Enhancing the in-game experience for MLB
fans
Sage is entering the first year of a multi-year
partnership with Major League Baseball, the company’s first North
American sports partnership. The pairing aims to enhance the
in-game experience for fans by offering a suite of integrations
with insights and analysis focused on pitching decisions and
managerial insights. In addition to the #SageOOO campaign, Sage is
partnering with MLB for an Opening Day Strike Out Contest, as well
as introducing new Pitcher Power Rankings and Leaderboards which
will be shared on MLB channels throughout the season.
Marketing opportunities on MLB digital and
broadcast platforms include Sage “Pitching Decisions,” “Pitcher
Power Rankings,” and “Manager Interviews,” which will highlight the
instincts and insights of baseball played at the highest level.
This will offer fans an intimate understanding of the strategies,
decision-making, and analytical thinking involved in each play.
During the season, Sage creative will also run during MLB games
across various media platforms, including TBS, Apple TV+, MLB
Network, and MLB.com.
“Our campaign with Cal Ripken Jr. is a great way
to lead off our new sponsorship of MLB, where we can use our
experience of delivering insights to CFOs to partner on pitching
decisions and manager interview content that bring insights to fans
of the nation’s favorite sport,” added Benmalek.
To find out more about Sage, to enter for a chance
to win tickets through the #SageOOO campaign, and to discover more
insights delivered during the MLB season visit
www.sage.com/en-us/company/corporate-partnerships/major-league-baseball.
Media Contacts: Jarrod Rudolph
CSM for Sage Jarrod.rudolph@csm.com
Peter Olson Sage US PR USPR@sage.com
About Sage
Sage exists to knock down barriers so everyone
can thrive, starting with the millions of small- and mid-sized
businesses served by us, our partners, and accountants. Customers
trust our finance, HR, and payroll software to help business flow.
By digitising business processes and relationships with customers,
suppliers, employees, banks and governments, our digital network
connects SMBs, removing friction and delivering insights. Knocking
down barriers also means we use our time, technology, and
experience to tackle digital inequality, economic inequality, and
the climate crisis. Learn more at www.sage.com/en-us/.
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