The award-winning duo is celebrating their collaboration
and success of the new flavored whisky launch with a two-day Crown
Royal Blackberry Stand pop-up shop in Los
Angeles
NEW
YORK, June 12, 2024 /PRNewswire/ -- Crown Royal
is thrilled to announce an exciting new partnership with Beauty
& Lifestyle Creator and Co-Founder of FORVR Mood, Jackie Aina. With bottles flying off the shelves
nationwide, Crown Royal Blackberry Flavored Whisky has
proven to be one of the brand's most popular flavor offerings. This
is an innovative whisky blend deserving of a partner just as
creative to kick off the summer. Jackie
Aina, a well-respected creator and entrepreneur, whose
brand, FORVR Mood, garnered a wait list of over 45,000 customers
prior to its launch in 2020, was a natural choice for the brand.
Aina's love for the new flavor inspired her curation of the
limited-edition Crown Royal Blackberry x FORVR Mood candle.
Appropriately titled, Berry On Top, this delicious
scent is crafted with notes of blackberry, complemented with whisky
accord and vanilla. Limited quantities of the candle will be
available online at Forvrmood.com *while supplies
last
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9274851-crown-royal-blackberry-forvr-mood-limited-edition-candle/
This exclusive new scent will be unveiled at the Crown Royal
Blackberry Stand! The Crown Royal Blackberry Stand is an adult
twist on your traditional lemonade stand , where creativity meets
cocktails and spotlights business owners, via the collaboration
with Jackie Aina and FORVR Mood. With the entrepreneurial
spirit of a traditional lemonade stand at its core, the Crown Royal
Blackberry Stand will provide a platform for rising founders via
the brand's partnership with 501(c)(3) organization, Black Girl
Ventures Foundation. Attendees that visit the stand are invited to
sip signature cocktails and shop the exclusive Berry on
Top candle as they learn more about Crown Royal charity
partner Black Girl Ventures Foundation.
Black Girl Ventures Foundation is an IRS § 501(c)(3)
organization dedicated to providing underrepresented founders with
access to community, capital, and capacity building to meet
business milestones that lead to economic advancement through
entrepreneurship. Crown Royal's partnership with FORVR Mood and
Jackie Aina is rooted in the support of Black Girl Ventures
Foundation. To further their efforts, Crown Royal will be donating
$50,000 to Black Girl Ventures Foundation from the Crown Royal
Generosity Fund*, where half of the donation will support the BGV
Pitch Program. More information on the organization's mission,
programming, and ways to support the Black Girl Ventures community
will be found at The Crown Royal Blackberry Stand.
"Our new Blackberry Flavored Whisky is one of our most flavorful
yet! It was important that we found the perfect partner to not only
celebrate this exciting new release but also one whose passion for
creativity and entrepreneurship aligned with our vision for The
Crown Royal Blackberry Stand," said Hadley
Schafer, VP of Crown Royal. "This collaboration with
Jackie Aina and FORVR Mood not only
highlights this flavor profile in such a fun and unexpected way but
also makes a meaningful impact by supporting the next generation of
21+ business owners."
For more information about The Crown Royal Blackberry Stand
featuring Crown Blackberry x FORVR Mood By Jackie Aina in Los
Angeles on June 14th and 15th,
and more juicy Crown Royal news visit @crownroyal on
Instagram to sign up for the Crown Royal newsletter.
"Finding new ways to flex my creativity to craft something that
I know my supporters will love, is exciting for me," Jackie Aina shares. "So, when I was approached
by Crown Royal for this partnership it was a no-brainer for me,
especially after seeing all the hype for their new Blackberry
Flavored Whisky and learning they're supporting a cause close to my
heart with Black Girl Ventures. I'm excited to partner with a brand
that shares my values!"
Crown Royal Blackberry Whisky has an ABV of 35% and is available
nationwide for a limited time at a suggested retail price of
$26.99 for a 750mL bottle.
*Crown Royal Generosity Fund is a donor-advised fund,
administered by Fairfield County's Community Foundation, a
nonprofit entity organized under IRC §501c3.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian
whisky brand in the world and has a tradition as long and
distinctive as its taste. Specially blended to commemorate a grand
tour of Canada made by King
George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth,
elegant flavor and gift-worthy presentation reflect its regal
origins – it is considered the epitome of Canadian whisky. For more
information, visit crownroyal.com. Crown Royal encourages all
consumers to please enjoy responsibly.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit diageo.com. Visit Diageo's global responsible
drinking resource, DRINKiQ.com, for information, initiatives, and
ways to share best practice. Follow on Twitter and Instagram for
news and information about Diageo North America: @Diageo_NA.
About FORVR Mood
FORVR Mood is an award-winning luxury home and fine fragrance
brand founded in 2020 by beauty and lifestyle
creator Jackie Aina and
co-founder Denis Asamoah. The
selfcare brand is dedicated to offering consumers elevated products
at an accessible price point that enhance the everyday. FORVR
Mood's highly-anticipated debut candle collection garnered a
pre-launch waitlist of over 45,000 customers and later entered
Sephora stores in 2021. Most recently, the brand ventured into the
world of personal fine fragrance with a collection that embodies
Jackie's aspiration for allure, confidence, and femininity. FORVR
Mood products are available on forvrmood.com, Sephora.com and in
select Sephora stores.
Media Contacts
Jazmine Settles, DIAGEO
Jazmine.Settles@diageo.com
Taylor Strategy
CrownRoyal@taylorstrategy.com
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SOURCE Crown Royal