US: Super Bowl Ad Uses Singer Lionel Richie To Advertise BTC Futures
06 Februar 2018 - 11:13AM
ADVFN Crypto NewsWire
Super Bowl LII, the US NFL
championship game played yesterday, Feb. 4 between the Philadelphia
Eagles and the New England Patriots, featured a television ad from brokerage firm TD
Ameritrade that advertised Bitcoin (BTC) futures.
Singer Lionel Richie
appeared in the US-based brokerage firm’s ad describing a
customer’s ability to trade 24 hours a day, 5 days a week while,
frustratingly, avoiding using the title of his 1983 hit song,
“All Night Long (All Night).”
The ad, which played
immediately after the national anthem, ended with the company’s
logo and the phrase, “Bitcoin futures available. Fiesta
forever”
Super Bowl ads have become
a tradition separate from the football game, with
viewers expecting companies to make their ads more entertaining,
filled with more celebrities, and extra thought-provoking every
year. Time Magazine reports that a 30-second Super Bowl ad now
costs around $5 mln.
Bitcoin futures trading is relatively
new in the world markets, with CBOE launching the first BTC futures
contract in December 2017 and experiencing an immediate
website crash due to high traffic. CME Group launched the world’s second BTC
futures contract shortly after CBOE’s, also in December
2017.]
By Molly Jane
Zuckerman
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