REPLY: Elbkind Reply and Takko Fashion win German Brand Award for their "Mystery Challenge"
28 September 2023 - 9:30AM
Business Wire
Elbkind Reply, the digital creative agency within the Reply
Group, was awarded the renowned German Brand Award in the category
"Brand Communication - Social Media" for its collaboration with
Takko Fashion on the "Mystery Challenge". The "Mystery Challenge",
developed by Elbkind Reply to mark the 40th anniversary of the
quality fashion discounter Takko Fashion, is an interactive
in-store event that included a multi-part series on Instagram.
In the competition, four shopping teams, which had already been
introduced on social media, competed against each other to put
together a complete outfit at the Takko Fashion store in Bad Essen,
Lower Saxony: an individual anniversary look based on a trend piece
with a time limit of 40 minutes. The Elbkind Reply and Takko
Fashion collaboration increased the relevance of the brand for the
target group and significantly strengthen brand awareness through
this event. The online community interactions via social media also
promoted the engagement with the targeted group. In total, more
than 14 million users were reached, generating almost one million
interactions.
The German Brand Award in the category "Brand Communication -
Social Media" lauds the concept and implementation as well as the
outstanding success of this campaign. The award is presented
annually by a high-caliber jury of branding and marketing experts,
taking into account criteria such as independence and brand
distinctiveness, differentiation from the competition and target
group relevance. Aspects such as sustainability, degree of
innovation, continuity, and future viability also play a role in
the evaluation. The German Brand Award 2023 is divided into two
disciplines, whereby the strongest campaigns, concepts and
strategies of individual disciplines are awarded in the discipline
"Excellence in Brand Strategy and Creation".
Manuela Holler, Senior Director Marketing and E-Commerce at
Takko Fashion, expressed her enthusiasm on the success of the
"Mystery Challenge" and the renewed win of the German Brand Award:
"The award for the 'Mystery Challenge' is not only a great honour,
but also a confirmation of the creativity and commitment of our
team to implement highly interactive campaigns. Through the
'Mystery Challenge', we were able to transport the comforting
ambiance of our new store design as well as the feel-good shopping
experience from the shop floor all the way to the digital
environment of our online community, which once again, underlines
our omnichannel approach."
Thorben Fasching, Executive Partner at Reply, added: "Elbkind
Reply and Takko Fashion are setting new standards in the field of
social media communication with the 'Mystery Challenge'. The
campaign demonstrates impressive innovative power for success in
brand management. Receiving the German Brand Award highlights the
joint achievement and documents Reply's leading position in the
field of digital experience."
Reply
Reply [EXM, STAR: REY] specialises in the design and
implementation of solutions based on new communication channels and
digital media. As a network of highly specialised companies, Reply
defines and develops business models enabled by the new models of
AI, big data, cloud computing, digital media and the internet of
things. Reply delivers consulting, system integration and digital
services to organisations across the telecom and media; industry
and services; banking and insurance; and public sectors.
www.reply.com
Elbkind Reply
Elbkind Reply is a digital creative agency based in Hamburg,
Berlin, Stuttgart and Düsseldorf. For Elbkind Reply, a deep
understanding of people and their habits is the basis for building
a successful brand. In order to be as effective as possible, the
international team combines in-depth know-how from data, content,
channels, media, creation and technology. On this broad basis,
Elbkind Reply establishes a fully integrated ecosystem of digital
touchpoints where brand and customer meet to talk about and order
products and services. www.elbkind.de
Takko Fashion
Takko Fashion operates almost 2,000 Quality Discount shops in 17
European countries. In both online and bricks-and-mortar retail,
the company offers quality fashion collections at an attractive
price. As a member of the Fair Wear Foundation, the alliance for
sustainable textiles and partner of Better Cotton, Takko Fashion is
committed to sustainable and responsible production conditions and
sustainable cotton production.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230928658969/en/
Media:
Reply Fabio Zappelli f.zappelli@reply.com Tel.
+390117711594
Sandra Dennhardt s.dennhardt@reply.com Tel. +49 170 4546229
Reply (BIT:REY)
Historical Stock Chart
Von Apr 2024 bis Mai 2024
Reply (BIT:REY)
Historical Stock Chart
Von Mai 2023 bis Mai 2024