Bayliner, Maxum and Trophy Boat Brands Set Out to Build Consumer Confidence With Launch of Payment Protection Promotion
22 Mai 2009 - 6:30PM
PR Newswire (US)
LAKE FOREST, Ill., May 22 /PRNewswire-FirstCall/ -- Marine dealers
for the popular Bayliner, Maxum and Trophy boat brands will have a
powerful new tool at their disposal starting this Memorial Day
weekend to help them sell more new boats during this year's peak
boat selling season. Under a Payment Protection promotion, which
continues through the Fourth of July weekend, these three Brunswick
boat brands will make the monthly boat payments for those buyers
who may unfortunately lose their jobs due to current economic
conditions. Under the plan, Bayliner, Maxum and Trophy will pay up
to nine months of payments if the boat buyer loses his or her job
within a year after the boat purchase. "In today's economy, it is
important to alleviate consumer concerns over many issues,
including the potential of job loss," said Brunswick Chairman and
Chief Executive Officer Dustan E. McCoy. "So, we're addressing it
in an effective and impactful manner within the marine community.
These brands aim to restore some confidence for the American boat
buyer so they can make their dream boat purchase this summer,
because we stand behind them not only with quality products, but
also with resourceful financing and insurance options." Payment
Protection is offered for all models in the Bayliner, Maxum and
Trophy brand lines, with the qualifying monthly payments going up
to $500, McCoy explained. Customers must take delivery of their new
boats by July 6, 2009. "These brands are among the first in the
marine industry to launch such a large-scale payment protection
program, taking our cue from similar efforts that have been used
successfully in the automotive industry by Hyundai, Ford and
General Motors," said President of Brunswick's US Marine and
Outboard Boat Group divisions, Andy Graves. "We're helping our
dealers remove an important barrier to sales and reduce their
inventories, while also offering true peace of mind for our boat
customers. People are understandably anxious in this economy.
Payment protection can help allay some of those fears, and help
more of our customers experience the joy of boating this summer."
About Brunswick Headquartered in Lake Forest, Ill., Brunswick
Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its
leading consumer brands, including Mercury and Mariner outboard
engines; Mercury MerCruiser sterndrives and inboard engines;
MotorGuide trolling motors; Arvor, Bayliner, Bermuda, Boston
Whaler, Cabo Yachts, Crestliner, Cypress Cay, Harris, Hatteras,
Kayot, Lowe, Lund, Maxum, Meridian, Ornvik, Princecraft,
Quicksilver, Rayglass, Sea Ray, Sealine, Triton, Trophy, Uttern and
Valiant boats; Attwood marine parts and accessories; Land 'N' Sea,
Kellogg Marine, Diversified Marine and Benrock parts and
accessories distributors; IDS dealer management systems; Life
Fitness and Hammer Strength fitness equipment; Brunswick bowling
centers, equipment and consumer products; Brunswick billiards
tables, Air Hockey and foosball tables. For more information, visit
http://www.brunswick.com/. DATASOURCE: Brunswick Corporation
CONTACT: Dan Kubera, Director - Media Relations and Corporate
Communications of Brunswick Corporation, +1-847-735-4617, Web Site:
http://www.brunswick.com/
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