NEW YORK MILLS, Minn., Sept. 28 /PRNewswire/ -- Lund Boat Company, renowned for delivering the Ultimate Fishing Experience, announced today that it is adding another arrow in its quiver with the launch of a new, fiberglass fishing boat line to complement its existing offering of high-quality aluminum boats. "Lund has long been known as the aluminum authority," said Andrew J. Klopak, president - Lund Boat Company. "We are now extending our expertise to the fiberglass fishing boat market, responding to our customers and using the resources available to us as part of the Brunswick Freshwater Boat Group." "We are responding to a ground swell of support from our dealers and customers by expanding into fiberglass," said Tom Mac Nair, vice president - sales and marketing at Lund Boat Company. Mac Nair added that Lund Boat Company conducted extensive "Voice of the Customer" research, during which the company interviewed Lund and competitive brands dealers, boat owners and pro- fishermen, finding enthusiastic support for Lund developing its own fiberglass fishing boat line. "We were particularly moved by what we heard from fishermen," Mac Nair added. "They were eager to see if combining the styling and performance of fiberglass with Lund's fishing knowledge could bring the perfect fiberglass fishing boat to market. They all showed great interest in seeing a fiberglass boat line with the same quality, reliability and value of our aluminum models. The result gives the serious angler another option to fish in a quality Lund boat." "My customers demand the best -- and Lund delivers," said Terry McCardle, owner of Townsend Marine, a long time Lund dealership located in Townsend, Mont. "They now have the option of Lund quality and fishability in a fiberglass boat." The brand-new fiberglass fishing boats will not only include features that tournament pros and serious amateurs alike have come to expect, but also some new and innovative features that are not available on the market, yet are strongly desired, according to the survey's respondents. "What those features will be is our secret for now," Klopak said. "Lund Boats has enjoyed a strong following and brand loyalty for decades because of its ability to listen to the customer and incorporate feedback into every new boat," said Mac Nair. "With the new fiberglass fishing boat line, we are simply doing what we do best -- extending the Ultimate Fishing Experience based on customer feedback." About Lund Boats Based in New York Mills, Minn., Lund Boats, leading provider of the Ultimate Fishing experience, has been building high quality aluminum boats from 10 to 21 feet in length since 1948. At Lund Boats, boats are built by people who love to fish and for serious amateurs and tournament pros alike. Lund Boats is a unit of Brunswick's Freshwater Boat Group About Brunswick Boat Group Based in Knoxville, Tenn., the Brunswick Boat Group, a unit of Brunswick Corporation, is the largest maker of pleasure boats in the world, with 2005 net sales of $2.8 billion. The Boat Group makes Albemarle, Baja, Bayliner, Boston Whaler, Cabo Yachts, Crestliner, HarrisKayot, Hatteras, Laguna, Lowe, Lund, Maxum, Meridian, Palmetto, Princecraft, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton and Trophy boats; Attwood marine parts and accessories; Benrock, Diversified Marine, Kellogg Marine and Land 'N' Sea parts and accessories distributors; and IDS dealer system management. DATASOURCE: Lund Boat Company CONTACT: Tom Mac Nair, Vice President - Sales and Marketing of Lund Boat Company, +1-204-346-2628, extension 228, Web site: http://www.brunswick.com/

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