Combining innovative video formats with deep learning based
algorithms, the platform represents the most comprehensive video
suite in the market
LONDON, Feb. 21, 2017 /PRNewswire/ -- InMobi, a global
mobile advertising and discovery platform, today launched a suite
of advanced mobile video ad solutions in Europe. The platform includes innovative video
ad formats such as vertical videos, interactive rich-media videos,
360 degree videos, opt-in videos, full-screen, in-feed and
in-stream videos. Having invested in video technology for more than
four years, InMobi's new platform combines cutting edge video
creatives with deep learning based optimization algorithms, to
deliver the best results for brands.
With 'Primetime' moving to mobile, and as smartphones become the
primary screen for users, video advertising represents a great
opportunity for brands to engage users on what is today their
primary device. According to ZenithOptimedia, mobile video
consumption is set to reach 33.4 minutes a day by 2018, with mobile
devices accounting for 64 percent of all online video
consumption.
Video ads play a key role for both performance and brand
marketing campaigns in helping advertisers meet their goals.
Vertical, in-stream and opt-in videos have been proven to enhance
brand awareness, with vertical video delivering up to 9X completion
rates compared to horizontal video. Furthermore, interactive videos
with rich-media end cards, 360° videos and native in-feed videos
help increase user engagement and conversions, and drive sales and
app installs.
InMobi's video platform offers several key features and
benefits:
- Buffer-Free Video Creatives for Higher Completion Rates
- With InMobi's Buffer-Free technology and intelligent
adjustment of video resolution through adaptive streaming, these
video ads deliver the fastest load time (0.06 sec vs. industry
average of 2.3 sec) and the best viewing experience, leading to an
average of 90 percent completion rates;
- Deep Learning Based Optimization for Better Results -
With over a decade of investment in data sciences, and a strong DNA
for delivering performance for all types of advertisers, InMobi's
deep learning platform delivers the next-generation of intelligence
for campaign optimization. The platform processes over 20 billion
events ingested daily into the platform, and dynamically combines
first, second and third party user data in real-time to optimize
campaigns against advertiser goals. The platform self-learns, gets
smarter over time, and continuously optimizes against brand KPIs,
thereby delivering the best user engagement and uplift in brand
metrics;
- Cutting-edge Creative-Authoring to Deliver Video Ads at
Scale - Brands can leverage InMobi's innovative creative
authoring tool to quickly customize existing TV, digital and social
video campaigns for mobile, and engage consumers across different
mobile moments and real-estates;
- Bespoke Video Creatives to Break Through Clutter -
Brands have an opportunity to work with InMobi's award-winning
creative services team to build bespoke video creatives that fully
leverage device capabilities such as microphone, gyroscope,
accelerometer and others to deliver the most immersive brand
experiences to users;
- Best-in-class Viewability Solutions - InMobi has
partnered with industry leaders such as Moat and Integral Ad
Science for independent viewability verification, and is found to
deliver a 50 percent increase in results for viewability vs. the
industry standards for in-app video ads.
Available for brands to access through direct as well as
programmatic channels (open and private marketplaces), the InMobi
platform represents the most comprehensive and advanced option for
brand advertisers spending on video today.
"InMobi has been pioneering the next generation of mobile
advertising on the back of deep learning based optimization engines
for several years now. We are proud to bring this to our video
advertising suite in Europe after
seeing tremendous success in other global markets," said
Amine Melouk, VP and General
Manager, Brand Advertising for
Europe at InMobi. "We feel we have
set the foundation for building the largest video advertising
platform in the world."
"InMobi's video platform is the gold standard in the industry,
and we were fortunate enough to witness this first-hand. Samsung
partnered with InMobi and Starcom Mediavest Group (SMG) to create
an award-winning campaign for the Rugby World Cup," said Zszusa
Toronyi, International Associate Director for Samsung at Starcom
Worldwide. "We would never have been able to achieve such a great
accolade without InMobi's 360° video capabilities."
For more information on video please visit:
http://video.inmobi.com/
About InMobi
InMobi enables consumers to discover new products and services by
providing contextual and personalized ad experiences on mobile
devices. Through its revolutionary advertising and discovery
platform, app developers, merchants and brands can engage mobile
consumers globally. Recognized by Fast Company as one amongst the
Most Innovative Companies in the World for 2016, InMobi reaches
over 1.5+ billion unique mobile devices worldwide.
Media Contact
pr@inmobi.com
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