App Marketers Will Have a Single Control Center to Visualize,
Manage and Optimize Their Paid Marketing Across Channels
ironSource (NYSE: IS) (“ironSource”or the “Company”) a leading
business platform for the App Economy, today announced that it
entered into an agreement to acquire marketing software company
Bidalgo. Bidalgo’s technology empowers app marketers to drive
growth by giving them unparalleled visibility and control over
their marketing investment. Together with ironSource’s current
creative management solution, Luna Labs, this acquisition allows
ironSource to offer a wider spectrum of marketing-focused products,
increasing the power and value of its platform for app
marketers.
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In addition, the acquisition is intended to deepen ironSource’s
market presence across the entire App Economy, given Bidalgo’s
customer base in apps beyond games, including leading social,
dating and e-Commerce apps, who use Bidalgo’s technology to manage
and optimize their marketing spend.
“In order to successfully grow their apps, it’s critical that
app developers are able to measure, control, and effectively
allocate funds across multiple marketing channels. That’s why it
made perfect sense to partner with Bidalgo in offering truly
cross-channel management and optimization of every element of
marketing activity through the ironSource platform,” said Omer
Kaplan, CRO and co-founder of ironSource. “This acquisition is part
of a wider strategy, which includes the acquisition of Luna Labs
earlier this year, to build a full marketing stack within the
ironSource platform. The combination will give app marketers an
end-to-end solution for their entire marketing operation in one
place, from creating ads through managing campaigns across channels
and optimizing them.”
"When we founded Bidalgo more than ten years ago, we had a
simple goal in mind: we wanted to build the best platform for
marketers to optimize their investment towards exceptional business
results,” said Peli Beeri, CEO and co-founder of Bidalgo. “With
industry changes, we identified the importance of creative analysis
in providing greater visibility and control for marketers, and
introduced new tools into our marketing intelligence platform,
which today tracks and manages over $1B in media spend annually. By
combining Bidalgo’s technology with the ironSource platform, we’ll
be able to create a unique offering for mobile marketers, with one
place to create, analyze and manage every aspect of their paid
marketing."
“ironSource and Bidalgo already work with many of the same
customers, who use multiple products on the ironSource platform
along with Bidalgo’s marketing technology,” said Tomer Bar Zeev,
CEO and co-founder of ironSource. “This not only highlights the
value of the combined offering and our stickiness with customers,
it’s also a testament to the strength of our platform-based
approach to the App Economy, and our customer-centric approach to
M&A.”
Financial and legal terms of the deal were not disclosed.
About ironSource
ironSource is a leading business platform for the App Economy.
App developers use ironSource's platform to turn their apps into
successful, scalable businesses, leveraging a comprehensive set of
software solutions which help them grow and engage users, monetize
content, and analyze and optimize business performance to drive
more overall growth. The ironSource platform also empowers telecom
operators to create a richer device experience, incorporating
relevant app and service recommendations to engage users throughout
the lifecycle of the device. By providing a comprehensive business
platform for the core constituents of the App Economy, ironSource
allows customers to focus on what they do best, creating great apps
and user experiences, while enabling their business expansion in
the App Economy. For more information please visit www.is.com
About Bidalgo
Bidalgo is an established leader in marketing intelligence,
serving as a driving force behind the digital success of global
brands. Bidalgo’s Marketing Intelligence platform maximizes the
effectiveness of paid marketing by enabling companies to visualize,
analyze, and control their investment—all in a highly customizable,
out-of-the-box solution enriched by creative data. With six offices
across the globe and partnerships with dozens of networks,
including Facebook, Google, Apple, TikTok, and Snapchat, and more
than $1B in ad spend tracked through the platform annualy,
Bidalgo’s clients enjoy world-class product innovation and
unparalleled support. For more information, visit
www.bidalgo.com.
Cautionary Statement Regarding Forward-Looking
Statements
This press release includes various forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933, as
amended, or the Securities Act, and Section 21E of the Securities
Exchange Act of 1934, as amended, or the Exchange Act, which
represent our management’s beliefs and assumptions concerning
future events. These statements are intended to qualify for the
“safe harbor” from liability established by the Private Securities
Litigation Reform Act of 1995. Examples of such forward-looking
statements include, but are not limited to, statements regarding
the expected timing and impact of the transaction, the benefits and
cost synergies of the transaction, expected impacts to operating
expenditures, ironSource’s business strategy and competitive
position following the consummation of the transactions as well as
ironSource’s future prospects, business strategies and projections
for future periods. Words such as “expect,” “estimate,” “project,”
“budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,”
“will,” “could,” “should,” “believes,” “predicts,” “potential,”
“continue,” and similar expressions are intended to identify such
forward-looking statements but are not the exclusive means for
identifying such statements. By their very nature, forward-looking
statements involve inherent risks and uncertainties, both general
and specific, and there are risks that the predictions, forecasts,
projections and other forward-looking statements will not be
achieved. You should understand that a number of factors could
cause actual results to differ materially from the plans,
objectives, expectations, estimates and intentions expressed in
such forward-looking statements, such as the failure to consummate
the transaction; failure to satisfy closing conditions to the
transaction; failure to realize the synergies or benefits of the
transaction; and other important factors set forth under “Risk
Factors” in the Company’s Registration Statement on Form F-1
(Registration No. 333-258223) originally filed with the Securities
and Exchange Commission on July 28, 2021, and the Company’s other
SEC filings. ironSource cautions readers not to place undue
reliance upon any forward-looking statements, which speak only as
of the date made. Other than as may be required by applicable laws,
ironSource does not undertake or accept any obligation or
undertaking to release publicly any updates or revisions to any
forward-looking statements to reflect any change in its
expectations or any change in events, conditions or circumstances
on which any such statement is based.
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version on businesswire.com: https://www.businesswire.com/news/home/20211025005439/en/
Media: Michal Chafets michal.chafets@is.com
+972548300831
Olivia Davis olivia.davis@fgh.com +1646-918-4742
Investor Relations: Daniel Amir daniel.amir@is.com
+1415-726-5900
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