ironSource Launches Aura on Samsung Devices in Italy
09 September 2021 - 9:04AM
Business Wire
Comprehensive device management solution opens
up a native on-device distribution channel for app developers and
marketers looking to diversify their UA strategy in the Italian
market
ironSource (NYSE:IS), a leading business platform for the App
Economy, announced today the integration of its solution suite for
telecom operators and OEMs, Aura, on Samsung’s devices in Italy.
This exclusive partnership follows existing collaborations with
Samsung in Germany, Russia, India, South East Asia, and other
countries, as well as partnerships with major European carriers.
Aura empowers clients, like Samsung, to offer a rich and optimized
device experience for their customers. During the initial setup of
the device, smart and relevant content, app and service
recommendations are delivered through various touchpoints, to
deliver more value to the user, ultimately increasing customer
satisfaction and reducing churn.
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“Our customers are of course our number one priority, so a
solution suite like ironSource Aura which upgrades and customizes
the device experience, is an important addition to the user
interface,” explains Antonio Bosio, Head of Product &
Solutions, Samsung Italy. “Aura enables us to offer more value to
our customers by offering a highly relevant device experience, and
one that is optimized for engagement.”
When setting up a device for the first time, users are typically
very focused on downloading apps - both those they’ll be using over
the short and the long term. During this onboarding process, Aura’s
AI and machine learning capabilities provide a dynamic setup
experience with smart app recommendations, right at the moment when
users are highly engaged in customizing their new device. This
enables Samsung Italy users to easily and conveniently set up their
devices with the apps that they want and need, while empowering
Samsung Italy to keep delivering relevant and valuable content and
services that drive user engagement, increase satisfaction, and
build long-lasting relationships with users. Additionally, the app
recommendation touchpoints create a unique on-device distribution
channel for developers to promote their apps as a native part of
the device experience.
“It’s our privilege to work with Samsung Italy, in addition to
the many other geographies where we are partnering with this OEM
powerhouse,” said Arnon Harish, president and cofounder of
ironSource. “We’re delighted to bring our knowledge on the
effective distribution of apps to OEMs and telecom operators to
help them deliver a unique and differentiated user experience that
enhances customer loyalty and unlocks incremental revenue.”
ironSource Aura is used by some of the world’s leading telecom
operators and OEMs, including Hutchison, WindTre, Orange, and
Vodafone, with approximately 180 million active monthly users as of
December 2020.
About ironSource
ironSource is a leading business platform for the App Economy.
App developers use ironSource’s platform to turn their apps into
successful, scalable businesses, leveraging a comprehensive set of
software solutions which help them grow and engage users, monetize
content, and analyze and optimize business performance to drive
more overall growth. The ironSource platform also empowers telecom
operators to create a richer device experience, incorporating
relevant app and service recommendations to engage users throughout
the lifecycle of the device. By providing a comprehensive business
platform for the core constituents of the App Economy, ironSource
allows customers to focus on what they do best, creating great apps
and user experiences, while we enable their business expansion in
the App Economy. For more information please visit www.is.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210909005389/en/
Media: Michal Chafets
michal.chafets@is.com +972548300831
Olivia Sanford olivia.sanford@fgh.com +1(917) 439-4202
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