RIYADH, Saudi Arabia,
March 6, 2024 /PRNewswire/ -- IBM
(NYSE: IBM) announced today the next steps in their collaboration
with Riyadh Air, the digital-native airline currently scheduled to
commence operations in early 2025, to revolutionize the airline's
travel experiences. The airline plans to introduce next-generation,
channel-fluid guest and traveler interactions, tapping
into IBM Consulting's open ecosystem of business partners and
deep industry expertise spanning strategy, experience design,
technology and operations.
Today, IBM hosted a signing ceremony, announcing the
collaboration at the 3rd edition of LEAP 2024, the
international technology conference held annually in the
Kingdom of Saudi Arabia; in the
presence of Tony Douglas (Chief
Executive Officer, Riyadh Air) and Arvind
Krishna (Chairman and Chief Executive Officer, IBM) and
executive management from both entities.
"We're on a mission to shape the future of air travel at Riyadh
Air," said Tony Douglas, CEO at
Riyadh Air. "By teaming up with IBM, we're pushing the boundaries
of innovation to create a transformed passenger experience that is
more seamless, personalized and sustainable. From AI-powered
check-in systems to immersive in-flight entertainment, we're
leveraging the latest technologies to make air travel more
enjoyable and accessible for everyone."
Committed to delivering unique, intelligent and
hyper-personalized guest journeys, Riyadh Air will harness IBM
Consulting's expertise across generative AI, experience
orchestration, marketing and customer engagement platforms, mobile,
web and in-flight applications. All of these capabilities will be
accelerated through the proven, collaborative engagement model
of IBM Garage, to help craft guest experiences that are
culturally enriching across the travel journey, on ground or in the
air.
"We're excited to extend our collaboration with Riyadh Air,
working together to revolutionize the way people experience
travel," said Arvind Krishna,
Chairman and CEO at IBM. "We will combine user-friendly design,
cutting-edge technology, and a shared commitment to innovation in
order to create a seamless, enjoyable, and unforgettable travel
experience for passengers."
IBM consultants will utilize IBM Consulting Advantage and its
capabilities including IBM Consulting Assistants, which are powered
by IBM watsonx, and IBM iX Experience Orchestrator to help Riyadh
Air to build and enhance their digital guest experience across
mobile, web, and in-flight entertainment. IBM Consulting will also
help streamline end-to-end customer experiences across digital
channels, using a comprehensive technology portfolio. This work
will be based on Adobe Experience Cloud and Adobe Experience
Platform, spanning Adobe's marketing and customer data solutions,
digital experience orchestration, digital media activation and
campaigns across web, mobile and social. Further, IBM Consulting
aims to build for Riyadh Air a curated suite of apps for managing
airline operations, empowering their employees to serve guests with
ease and speed.
Saudi Arabia's ambitious
aviation and tourism plan aims to serve 330 million air passengers
by 2030, increasing air cargo capacity to 4.5 million tons, and
expanding air connectivity to more than 250 destinations. Riyadh
Air, launched in March 2023, is
planning for its inaugural flight in early 2025 and aiming to
connect passengers to over 100 global destinations by 2030.
This announcement builds upon Riyadh Air's ongoing collaboration
with IBM Consulting, establishing the technology foundation for the
digitally-led airline. The airline had previously unveiled its
collaboration with IBM Consulting in November 2023 to develop mission-critical
technology and business capabilities, supporting the journey to its
first flight.
About Riyadh Air
Riyadh Air is a world-class
airline owned by the Public Investment Fund (PIF). Launched in
March 2023, the airline will
be a digitally-led, full service airline that
adopts the best global sustainability and
safety practices across its advanced fleet of aircraft.
Riyadh Air will equip its aircrafts with the most advanced,
state-of-the-art features with innovative, best-in-class cabin
interiors and experiences, including next generation digital
in-flight entertainment systems and connectivity
solutions. Riyadh Air will connect guests to over 100
destinations around the world by 2030 through offering an
exceptional guest experience with an authentic, warm
Saudi hospitality at its heart. For more information please
visit our website: www.riyadhair.com - and for any media
inquiries please contact us at: media@riyadhair.com
About IBM
IBM is a leading provider of global hybrid
cloud and AI, and consulting expertise. We help clients in more
than 175 countries capitalize on insights from their data,
streamline business processes, reduce costs and gain the
competitive edge in their industries. More than 4,000 government
and corporate entities in critical infrastructure areas such as
financial services, telecommunications and healthcare rely on IBM's
hybrid cloud platform and Red Hat OpenShift to affect their digital
transformations quickly, efficiently and securely. IBM's
breakthrough innovations in AI, quantum computing,
industry-specific cloud solutions and consulting deliver open and
flexible options to our clients. All of this is backed by IBM's
long-standing commitment to trust, transparency, responsibility,
inclusivity and service.
Visit www.ibm.com for more information.
IBM media contact:
Aymen Alfaraj
IBM Communciations
Aymen.Alfaraj@ibm.com
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