Sanrio® Characters
Pompompurin™️, My Melody™️ and Kuromi™️ Join Hello
Kitty® in Stores Now
ST.
LOUIS, Dec. 7, 2023 /PRNewswire/ -- Build-A-Bear
Workshop (NYSE: BBW) has released a new line of products from
Sanrio® – best known for its beloved character
Hello Kitty® – in stores, including Pompompurin,
My Melody and
Kuromi characters. Initially launched online at buildabear.com
earlier this month, these plushies expand upon Build-A-Bear's
existing line of Sanrio products including Hello Kitty,
Cinnamoroll, clothing and accessories. With the popularity of our
existing Hello Kitty and friends collection, these new collectibles
are sure to be fan favorites and make great gifts for your Sanrio
fans on your list.
As one of the company's best-selling lines, Build-A-Bear fans
love seeing their favorite characters from Sanrio as huggable furry
friends and now will be able to add even more Sanrio products to
their collections by visiting their local Build-A-Bear
Workshop.
Pompompurin, a Sanrio golden retriever known for his yellow fur
and signature brown beret, is a new, never-before offered item at
Build-A-Bear. My Melody is the
sweetest little bunny who loves baking cookies and eating almond
pound cake. Kuromi features her signature black jester's hat with a
pink skull on her head, as well as the official Kuromi logo on her
left paw pad. This entire line is a great holiday gift option, only
available for a limited time.
Sanrio fans can look forward to even more products coming to
Build-A-Bear as it continues to add more Sanrio characters to its
product line, including seasonal versions of Hello Kitty and the
upcoming 50th anniversary edition of Hello Kitty, coming
in 2024.
Founded in 1960 and best known for global pop icon Hello Kitty,
Sanrio offers quality products, services and activities that
promote communication and inspire unique consumer experiences
across the world. The Hello Kitty and Friends collection by
Build-A-Bear is only available while supplies last.
Build-A-Bear has grown to become multi-generational appealing to
diverse consumer demographics including teens and adults now
representing nearly 40% of its consumer base. With the growing
popularity of brand enthusiasts and collectors, the company has
increased product introductions to surprise and delight this
audience.
About Build-A-Bear®
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and-mortar experience locations operated through
a variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences on
buildabear.com including its online "Bear-Builder", the
animated "Bear Builder 3D Workshop" and its age-gated,
adult-focused "Bear Cave". In addition, extending its brand power
beyond retail, Build-A-Bear Entertainment, a subsidiary of
Build-A-Bear Workshop, Inc., is dedicated to creating engaging
content for kids and adults that fulfills the company's mission,
while the company also offers products at wholesale and in
non-plush consumer categories via licensing agreements with leading
manufacturers. Build-A-Bear Workshop, Inc. posted total revenue of
$467.9 million in fiscal 2022. For
more information, visit the Investor Relations section of
buildabear.com
About Sanrio®:
Sanrio® is the
global lifestyle brand best known for Hello Kitty® who
was created in 1974, and home to many other beloved character
brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™,
Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and
Keroppi™. Sanrio was founded on the philosophy that a small gift
can bring happiness and friendship to people of all ages. Since
1960, this philosophy has served as the inspiration to offer
quality products, services and activities that promote
communication and inspire unique consumer experiences across the
world. Today, Sanrio's business extends into the entertainment
industry with several content series, gaming offerings and theme
parks. Sanrio boasts an extensive product lineup which is available
in over 130 countries. Sanrio hopes to bring smiles to everyone's
faces with their vision of "One
World, Connecting Smiles." To learn more about Sanrio,
please visit www.sanrio.com and follow @sanrio and @hellokitty on
Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to
the Hello Kitty and Friends YouTube Channel.
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SOURCE Build-A-Bear Workshop