Viewers at Early Showing Share Smiles, Giggles
and Awe for Brand's New Holiday Movie, In Theaters Now
for a Limited Time
ST.
LOUIS, Nov. 3, 2023 /PRNewswire/ -- The much
anticipated, new animated holiday film by Build-A-Bear Workshop,
Inc. (NYSE: BBW), is now playing at select Cinemark theaters.
Build-A-Bear recently hosted a private showing of the movie in
St. Louis to kick off this
weekend's theatrical release, and the feedback from kids and
parents alike is overwhelmingly positive and included laughing,
smiles, gasping and applause. Early reviews of the movie note its
charm and good cheer, as Glisten and the Merry Mission
is on its way to becoming one of the season's favorite holiday
movies for families.
Special Free Child's Ticket Promotion:
In
collaboration with exclusive theater partner, Cinemark,
Build-A-Bear is offering families a free kid's Glisten and the
Merry Mission movie ticket when they create and purchase their
own furry friend, including the newly released Merry Mission plush
collection, at a participating Build-A-Bear Workshop.
Where to Watch:
Glisten and the Merry Mission
is now playing at select Cinemark theaters across the U.S. Tickets
are now available for purchase by visiting Cinemark.com and on the
Cinemark app.
About the Movie:
Glisten and the Merry Mission
follows a young elfling, Marzipan, and her mother Cinnameg, the
newly minted manager of Santa's troubled North Pole workshop.
Marzipan must believe in the magic of the season to help save
Christmas, which leads to the adventure of a lifetime and the
search to rediscover the enchanted snow deer, Glisten. The pursuit
of their merry mission is aided by Santa and a colorful cadre of
reindeer and elves. The film features a variety of award-winning
celebrity voice talent including Leona
Lewis, Julia Michaels,
Dionne Warwick, Freddie Prinze Jr., Chevy Chase, Billy Ray
Cyrus and Trinity Bliss.
The new film, rated "G" for General Audiences, is expected to
have a multi-generational appeal, as a visit to Build-A-Bear
Workshop has become a holiday tradition for both kids and 'kids at
heart' to create special memories.
Guests can visit the Glisten and the Merry Mission
website to learn more about the movie release, watch the trailer
and sign up for special promotions and upcoming events.
Build-A-Bear and Cinemark will also be hosting Glisten and
the Merry Mission special events at select theaters with
appearances by Glisten the mascot featuring unique bear building
experiences with plush versions of characters from the movie. Find
out more at Build-A-Bear® | Glisten and the Merry
Mission Movie (buildabear.com).
About Build-A-Bear
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and-mortar experience locations operated through
a variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences on buildabear.com
including its online "Bear-Builder", the animated "Bear Builder 3D
Workshop" and its age-gated, adult-focused "Bear Cave". In
addition, extending its brand power beyond retail, Build-A-Bear
Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is
dedicated to creating engaging content for kids and adults that
fulfills the company's mission, while the company also offers
products at wholesale and in non-plush consumer categories via
licensing agreements with leading manufacturers. Build-A-Bear
Workshop, Inc. posted total revenue of $467.9 million in fiscal 2022. For more
information, visit the Investor Relations section
of buildabear.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/build-a-bears-new-holiday-film-glisten-and-the-merry-mission-opens-this-weekend-in-theaters-301977376.html
SOURCE Build-A-Bear Workshop