NEW YORK,
Feb. 17, 2022
/PRNewswire/ -- We've waited three long years for this: St.
Patrick's Day is coming back, and so are all our favorite
traditions. Pints flowing at our favorite pubs with our favorite
people. Green – hats, shirts, everything – as far as the eye can
see. The sights and sounds of parades taking over our main roads
and streets. Guinness is here to remind us how much fun we can have
together.
To help jumpstart the season's celebrations, the legendary Irish
brewer is giving out $50,000 in cash
prizes to 20 different winners – that's $1
million in total – through its Great Reunion Toast contest.
It's all about rewarding people for their best toasts that show
gratitude and embody the spirit and joy of St. Patrick's Day. To
enter, all you have to do, if you're over 21, is go to
Toast.Guinness.com and upload a 30-second video between now and
March 31.**
The Toast contest is just one way Guinness is bringing back the
fun and revelry of St. Patrick's Day this year. A new TV commercial
just hit the airwaves, hundreds of local events across the country
are planned, Guinness will play a major role during the parades and
celebrations in New York,
Boston and Chicago, and other surprises will be popping
up, literally (hot air balloons may or may not be involved).
"Just like a pint of Guinness, we're making sure this St.
Patrick's Day was worth the wait," said Nikhil Shah, Guinness Brand Director. "It's
time. Everyone is ready to recapture the magic of this holiday, and
we can't wait to be there to share some toasts along the way."
Airing nationally through March, a new Guinness TV commercial
brings to life the spirit and joy of this particular moment. In the
ad, friends (both old and new), bartenders, and staff steadily come
to the pub and join together to belt out a classic song as they
reconnect and get back to the fun of St. Patrick's Day. The spot
ends with the message, "All Together Now…Happy St. Patrick's
Day!"
Before we know it, it will be March – with spring on the horizon
and things looking up across the country, Guinness will appear in
select markets with simple messages through surprise, pop-up
activations to remind everyone that St. Patrick's Day is almost
here. The brewer will also be showing up in other ways in cities
and towns across America, from involvement in 75+ parades –
especially as an official sponsor of Chicago's parade and river dyeing – to
celebrations in bars, restaurants and homes coast to coast.
For those visiting the Guinness Open Gate Brewery in
Baltimore, there will be a
month-long celebration for St. Patrick's Day, including limited
edition beer releases and merchandise for sale, live music and an
Irish Village experience on the lawn.
Remember to visit Toast.Guinness.com for full details on the
Great Guinness Reunion Toast contest and to upload your video for a
chance to win $50,000 – the 20
winners will be notified in batches on March
4, March 22 and April 6. As always, throughout St. Patrick's
Season, follow @GuinnessUS on Instagram, Twitter and Facebook to
stay up to date on everything Guinness is doing to bring back the
fun and joy of St. Patrick's Day.
And no matter how you're rediscovering the St. Patrick's Day
spirit this year, always drink responsibly. Sláinte!
**NO PURCHASE NECESSARY. U.S., 21+. Void where prohibited by
law. Consent required from any 3rd party included in
toast. DO NOT CONSUME ALCOHOL WHEN MAKING TOAST. Submission
of video grants all rights in its content to Sponsor, without
compensation or further notice. 1 entry per person. Alcohol is NOT
part of prize. Winners selected by judging of video entries based
on originality/creativity, delivery of toast, alignment with spirit
of GUINNESS and St. Patrick's Day. Subject to official rules
at Toast.guinness.com.
Sponsor: Diageo Beer
Company USA, New York, NY.
GUINNESS Draught Stout. Imported by Diageo Beer Company
USA., New York, NY.
Please Drink Responsibly.
About Guinness
The Guinness brand was established in
1759, when Arthur Guinness signed a 9,000 year lease on
St. James's Gate Brewery in
Dublin. Brewed using four main ingredients, water, barley
(malted & roasted), hops and yeast, Guinness is the world's
most popular stout. The iconic beer is brewed in 49 countries
worldwide and sold in over 150 with almost 9 million glasses of
Guinness enjoyed every day around the world. The most
GUINNESS is sold in Great Britain,
Ireland, USA, Nigeria
and Cameroon. More information can
be found at www.guinness.com.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie Walker, Crown Royal,
Bulleit and Buchanan's whiskies,
Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and
Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world. For
more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
MEDIA CONTACTS:
Dave
Finn,
TAYLOR
dfinn@taylorstrategy.com
Kelly Pepe, DIAGEO
kelly.pepe@diageo.com
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SOURCE Diageo Beer Company USA