HOUSTON, May 13, 2021 /PRNewswire/ -- Just in time for a
Texas summer, Johnnie Walker, the
world's number one Scotch whisky, has introduced Johnnie Blonde
Blended Scotch Whisky, a surprising taste of sunshine that will
excite Scotch lovers and anyone looking for something new. Johnnie
Blonde is one of the most versatile whiskies the team at Johnnie
Walker has ever made. While it still has all the depth of
flavor that whisky fans would expect, Johnnie Blonde is sweeter and
smoother, making it perfect for those exploring new ways to enjoy
whisky.
Johnnie Blonde will launch exclusively in Houston, Texas – one of the most diverse
cities in the US. Full of culture, energy, and people seeking
discovery through different experiences and exploration,
Houston was the perfect
destination to bring the lighter, brighter, and refreshing taste of
Johnnie Blonde to for the first time.
In support of the vibrant culture of Houston, and to celebrate the introduction of
the new whisky to the city, Johnnie Blonde is partnering with UP
Art Studio, a Houston-based public
art consulting firm that curates, creates, manages, and implements
public art, plans and projects to uplift people and neighborhoods.
Together, Johnnie Blondie and UP Art
Studio are introducing the Big Walls Big Dreams Festival to the
city of Houston. Originally
launched in Miami, Big Walls Big
Dreams is an exciting, mural-painting "festival," refreshing public
art in Houston neighborhoods. The
cultural event welcomes the Houston community in celebrating large-scale
murals painted by notable local and national artists from
May 14 – May
23.
During the festival, Johnnie Blonde will reveal a fresh, new
mural in collaboration with local Texas artist, David
Maldonado, whose work reflects the importance of culture,
tradition, and storytelling. David will bring the light, bright,
refreshing taste of Johnnie Blonde to life through his vibrant
mural design, which will be located at 2801 Polk St. Houston, TX 77003. Visitors are encouraged to
safely and responsibly enjoy the festival through bike tours of the
mural route or self-guided walks, all ensuring social distancing.
To learn more about Houston's Big
Walls, Big Dreams festival, please visit:
www.bigwallsbigdreams.com
In addition to bringing new public art to Houston through its support of Big Walls Big
Dreams, Johnnie Blonde will also support the East End Improvement
Corporation (EEIC), a non-profit organization dedicated to
refreshing and improving the quality of life in the East End
Houston Cultural District through the development of arts and
cultural programming, community safety, and beautification
projects. Johnnie Blonde will be releasing a limited-edition
cocktail kit in partnership with Sourced that will further support
the EEIC. Available now while supplies last, the cocktail kit will
feature ingredients for the signature Johnnie Blonde Citrus Fizz
cocktail, refreshing the everyday drink choice for local
Houstonians.
Then, to officially celebrate the start of summer this Memorial
Day, Johnnie Blonde will be lighting up Houston's night sky with a one-of-a-kind light
show. Taking place over Discovery Green in downtown Houston on Thursday,
May 27th at 8:45pm, the drone
performance will introduce Houston's newest whisky.
Johnnie Blonde is now available in Houston wherever fine spirits are sold, with a
suggested retail price of $24.99 (750
ml/bottle, 40% ABV).
For more information on Johnnie Blonde, please visit
JohnnieWalker.com, and follow @JohnnieFromJW on Instagram.
US PR CONTACTS:
HUNTER
whisky@hunterpr.com
212-679-6600
About Johnnie Walker
Johnnie Walker is the world's number one Scotch Whisky brand,
enjoyed by people in over 180 countries around the world. Since the
time of its founder, John Walker,
those who blend its whiskies have pursued flavour and quality above
else.
Six generations of skilled Master Blenders have pioneered and
crafted bold new flavours that have transformed a small Scottish
grocery store business, founded in 1820, into an international
whisky business selling stylish, authentic, and iconic blends.
Today's range of award-winning whiskies includes Johnnie Walker
Red Label, Black Label, Double Black, Green Label, Gold Label
Reserve, Aged 18 Years and Blue Label. Together they account for
nearly 19 million cases sold annually (IWSR, 2020), making Johnnie
Walker the most popular Scotch Whisky brand in the world.
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos and Don Julio
tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible
drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice.
Follow us on Twitter and Instagram for news and information
about Diageo North America: @Diageo_NA.
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SOURCE Diageo North America