NEW YORK, April 1, 2021 /PRNewswire/ -- Furthering its
commitment to building a more sustainable tomorrow, Bulleit
Frontier Whiskey announced today that the brand is once again
teaming up with American Forests as well as
Cocktail Courier to create a limited-edition eco-friendly
cocktail kit in celebration of Earth Month and Earth Day
2021. Available for cocktail and environmental enthusiasts to
purchase starting today on Cocktail Courier, Bulleit will
donate 22% of sales of kits during the month of April (projected to
be $10,000) to American Forests in
recognition of Earth Day on April
22. Reinforcing the brand's dedication to operating
responsibly and considering the environment, the launch of the
climate-friendly Earth Day Cocktail Kit comes on the heels of the
announcement of the Bulleit brand's partnership with American
Forests, the oldest national nonprofit conservation organization in
the United States, and the brand's
commitment to plant one million trees over the next five
years.
![MADE WITH SUSTAINABLY SOURCED INGREDIENTS AND PACKAGED WITH COMPOSTABLE MATERIALS, THE BULLEIT FRONTIER WHISKEY EARTH DAY COCKTAIL KIT FEATURES THE "A SIP OF PARADISE" COCKTAIL MADE WITH AWARD-WINNING BULLEIT BOURBON, PINEAPPLE CORDIAL AND CITRUS STOCK GARNISHED WITH DEHYDRATED LEMON WHEEL MADE WITH SUSTAINABLY SOURCED INGREDIENTS AND PACKAGED WITH COMPOSTABLE MATERIALS, THE BULLEIT FRONTIER WHISKEY EARTH DAY COCKTAIL KIT FEATURES THE "A SIP OF PARADISE" COCKTAIL MADE WITH AWARD-WINNING BULLEIT BOURBON, PINEAPPLE CORDIAL AND CITRUS STOCK GARNISHED WITH DEHYDRATED LEMON WHEEL](https://www.multivu.com/players/English/8876651-bulleit-frontier-whiskey-american-forests-earth-day-cocktail-courier-kit/image/SoloCocktail_1617231420106-HR.jpg)
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8876651-bulleit-frontier-whiskey-american-forests-earth-day-cocktail-courier-kit/
"As a brand focused on building community, we are thrilled to
team up with our friends at American Forests and Cocktail Courier,
and with the input of a pioneering mixologist, Carley,
to deliver this one-of-a-kind sustainable Earth Day
Cocktail Kit experience to people at-home," said
Ricky Collett, Global & US
Brand Director, Bulleit Frontier Whiskey. "Bulleit supports
these trailblazers who are setting the standard for sustainable
practices in their fields, and ultimately helping to preserve the
environment for generations to come."
"Healthy and resilient forests are a gift that keeps
on giving, including carbon sequestration, air purification,
water conservation, and vital wildlife habitat," said
Jad Daley, President and CEO of
American Forests. "We're thrilled to continue our partnership
with Bulleit for this eco-friendly Earth Day Cocktail Kit
collaboration, and to plant even more White Oaks together to help
with the fight against climate change."
Made with sustainably sourced ingredients and packaged with
compostable materials, the Bulleit Frontier Whiskey Earth Day
Cocktail Kit is available in both classic and mini sizes, and
contains everything whiskey lovers 21 and older need to craft a
delicious and eco-friendly "A Sip of Paradise" cocktail at-home,
including award-winning Bulleit Bourbon, pineapple cordial and
citrus stock garnished with a dehydrated lemon wheel. Crafted by an
expert mixologist with sustainability in-mind, the citrus stock
featured in the cocktail is made by using the leftover hulls of the
citrus, often discarded after juicing, and the pineapple cordial is
made from using the pulp leftover from juicing as well as the skins
of the pineapple.
Each kit also contains sustainable at-home bartending tips
printed on seed paper, so consumers can begin to plant and grow
their own garnish gardens at-home, as well as two upcycled
Bulleit-branded rocks glasses in the classic kit size only.
Cocktail Courier will also feature several videos by the
expert mixologist demonstrating how people can recreate the
sustainable citrus stock and pineapple cordial kit elements of the
kit as well as some additional tricks and tips for how they can
operate more responsibly in their at-home bar, available to view
now on Cocktail Courier.
The exclusive and limited-edition Bulleit x American Forests
Earth Day Cocktail Kit is available for purchase now at
CocktailCourier.com, with a SRP of $69.99 per classic kit, and $34.99 per mini kit, while supplies last.
The Bulleit Frontier Whiskey x American Forests Earth Day
Cocktail Kit includes:
- A Sip of Paradise - A delicious, bold
and easy-to-make libation - this imaginative, citrusy cocktail is
comprised of sustainable elements along with Bulleit Bourbon,
providing an elevated (and eco-conscious) at-home tasting
experience.
- Custom upcycled glassware featuring the
Bulleit Frontier Whiskey Logo (Classic Kit Size Only)
- Tips on how to bartend more
sustainably at-home and behind the bar from an expert
mixologist, printed on custom-designed Seed Paper.
As you raise a glass to the planet and a more sustainable future
this Earth Month, Bulleit reminds consumers to please drink
responsibly.
ABOUT BULLEIT FRONTIER WHISKEY
Bulleit, founded in 1987, is one of the fastest-growing whiskeys
in America. The brand attributes that growth to bartenders and
cultural partners who have adopted it as their own. The Bulleit
Frontier Whiskey portfolio is distilled and aged in the Bulleit
family tradition, using a distinctive high rye recipe, which gives
them a bold, spicy, yet distinctively smooth taste. Most recently,
Bulleit Barrel Strength Bourbon won a Double Gold medal and Best
Straight Bourbon at the 2018 San Francisco World Spirits
Competition.
In 2017, Bulleit celebrated its 30th anniversary with the
opening of a new, state-of-the-art distillery located in
Shelbyville, KY. Constructed with
a focus on sustainable practices including natural habitat
protection, water conservation and local ingredient sourcing, BDC
received the Highly Commended award for Sustainable Distillery of
the Year at the 2020 Icons of Whisky Awards from Whisky Magazine.
In 2019, a Visitor's Centre at the Bulleit Distilling Co. in
Shelbyville opened to share our
modern, technological and sustainable approach to making great
whiskey. For more information, visit www.bulleit.com or follow
@Bulleit on Instagram.
About Diageo North America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys,
Tanqueray and Guinness.
Diageo is listed on both the London Stock Exchange (LSE: DGE)
and the New York Stock Exchange (NYSE: DEO) and its products are
sold in more than 180 countries around the world. For more
information about Diageo, its people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow at Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
ABOUT AMERICAN FORESTS
American Forests, the oldest national nonprofit conservation
organization in the United States,
is focused on creating healthy and resilient forests, from cities
to wilderness, that deliver essential benefits for climate, people,
water and wildlife. The organization advances its mission through
forestry innovation, place-based partnerships to plant and restore
forests, and movement building. Its work is driven by the important
role of forests in solving two critical issues: climate change and
social inequities. American Forests also works to protect America's
water and wildlife. Learn more at www.americanforests.org.
ABOUT COCKTAIL COURIER
Cocktail Courier provides cocktail enthusiasts, and home
bartenders alike, with innovative cocktail kits featuring top shelf
liquors, unique ingredients, and bar-quality garnishes – all in one
easy-to-use box delivered directly to your door! Our kits feature
recipes from the nation's top bartenders and help to demystify the
craft cocktail movement. We offer kits in a range of sizes (making
2 to 16+ drinks), perfect for gifting or parties!
For more information about Cocktail Courier, please visit
www.CocktailCourier.com and follow @CocktailCourier on
Instagram, Twitter, Facebook, and @Cocktail_Courier on
Pinterest.
MEDIA CONTACTS
Bulleit, Taylor:
Bulleit@TaylorStrategy.com
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SOURCE Diageo