NEW YORK, March 15, 2021 /PRNewswire/ -- The United
States Bartenders' Guild (USBG) World Class sponsored by Diageo is
launching the first-ever entirely digital version of the US
bartending competition and education platform. From March 29th through April 6th, the top US 50 regional
competitors will virtually stream as they shake and stir through
the competition while navigating this year's four unique challenges
for the chance to represent the US at the Global Finals, taking
place later in the year in Madrid,
Spain.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8868451-diageo-united-states-bartenders-guild-usbg-world-class-competition/
As a world leader in trade education and competition, the
virtual broadcast will feature five days of exciting events,
trend-led education, amazing panels and fierce competition. With
the new-to-world digital platform, this is the first time that
anyone (must be 21+) can take a front row seat and experience what
it means to be World Class. The entire week has been adapted to the
realities of today's climate. Competitors will create their
cocktails virtually, while the judges follow along from home with a
custom batched version of the cocktail they're watching being
created live on their screen. You can register now at
https://worldclass2021.eventcore.com
Challenges Include:
- Underground Agriculture: Back to My Roots Challenge:
Sharing a personal story through cocktail artistry that connects
bartenders to the audience and their roots. This challenge will
test both bartender and storytelling skills.
- Batched and Ready To-Go Challenge: Competitors will
create and demonstrate a recipe that can be produced consistently,
batched, and safely transported for at-home enjoyment.
- Menu Challenge: The top 10 finalists will create a menu
of seven cocktails for a specific bar or restaurant concept. Each
competitor will collaborate with a graphic designer to bring their
menu to life and will describe their menu strategy to the
judges
- Speed Round: The top 5 finalists will compete in one
final challenge as they race the clock while preparing classic
cocktails using the Diageo Reserve Portfolio.
"The decision to move forward with the competition wasn't made
lightly. This last year has been challenging to say the least and
has made monumental changes in our industry," shares USBG Director
Aaron Gregory Smith, "Diageo has
generously donated $2,000,000 to the
USBG Foundation's COVID-19 relief efforts in the past 12 months,
helping us to provide emergency assistance to over 32,000
bartenders across the US. Bringing back the World Class Competition
in this virtual world is something that the competitors
enthusiastically supported, as it not only instills optimism for
the future, but provides current and relevant training and
mentorship necessary for today's hospitality professionals."
"It's more important than ever for us to support and champion
bartenders and everyone in the hospitality industry. The
competitors that missed out last year are now back and even more
excited for 2021, and we have the most amazing team behind the
scenes making it all possible," shares Cassandra Ericson, Manager of On Premise at
Diageo North America. "Education is the backbone of the
competition, and going virtual has brought new opportunities
including our new mentorship program where each competitor is
matched up with an industry veteran, and World Class Studios are
live on Diageo Bar Academy 24/7. There is a plethora of online
resources available to the trade community so we're looking forward
to a truly immersive week and beyond."
Experience the 2021 World Class Studios, the online training
platform designed for experienced bartenders to explore new
articles and videos on Diageo Bar Academy, watch expert panels and
more from some of the top experts in the industry.
For more information on World Class, follow along on Instagram
at @WorldClassUS.
About USBG
Founded in 1948, the United States
Bartenders' Guild®️ is a non-profit professional society of
bartenders and other hospitality professionals uniting the
hospitality community to advance professional bartending. The USBG
believes that every US bartender achieves greater personal and
professional success by connecting to diverse local and national
hospitality communities. Through our network of over 40 communities
nationwide, the USBG connects members with peer-to-peer learning,
expert instruction, community service projects, and skills-based
competition.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands
including Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One
vodkas, Casamigos and Don Julio
tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us
at www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and
ways to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Media Contact: Taylor Breit,
tbreit@hunterpr.com
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SOURCE Diageo North America