NEW YORK, April 9, 2020 /PRNewswire/ -- With thousands of
hospitality workers across the country currently facing
unprecedented challenges, Diageo North America is introducing the
#TipsFromHome social program as an ongoing commitment to our
friends in the hospitality industry by helping them get back to
work at-home. An initial $500,000
pledge is being committed to kick off the movement, and Diageo
North America and its brands will donate up to $500,000 more ($1
million in total donations) through the duration of the
program. This pledge is on top of more than $2 million Diageo North America and its brands
have donated to-date to North
America organizations serving the hospitality industry, such
as the USBG Foundation COVID-19 Relief Campaign of
the Bartender Emergency Assistance Program. Diageo and its
brands hope adults of legal age can join in raising a glass and a
tip in honor of your local bartender that you miss seeing behind
your favorite neighborhood bar.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/8714051-diageo-tips-from-home/
#TipsFromHome will be powered by Diageo's portfolio of brands
and will serve as a social media-based destination for engaging
at-home content that also provides the ability to tip those in the
bar and restaurant community who are in need across a selection of
national and local charities. The program will come to life through
a range of virtual experiences such as kicking off with a
series of Bulleit Bourbon cocktail recipe demos with bartenders
from across the country featuring their creative spin on drinks
crafted from pantry staples. There will also be a weekly "Cocktails
De La Casa" segment featured on ABC's Jimmy Kimmel Live, which airs
weeknights 11:35 pm EDT /
10:35pm CT. During #TipsFromHome
experiences, Diageo will donate $1 up
to $1 million, to the USBG every time
someone shares a cocktail image using #TipsFromHome and
#DiageoDonation.
"Hospitality workers have taken care of us for generations.
They invite us through their doors, pour us drinks and help
millions of people feel welcome on a daily basis. But now, it's our
turn to help them," said Ed
Pilkington, Chief Marketing and Innovation Officer, Diageo
North America. "With #TipsFromHome, we are proud to give
them an outlet to help continue practicing their craft, while also
providing them with the economic support that they need during this
time. Together let's come together to serve those who have always
been there to serve us."
To learn more about when #TipsFromHome activations are
happening, follow participating brands on social media - Bulleit
Bourbon, Tequila Don Julio,
Johnnie Walker, Tanqueray Gin, Ketel One Vodka, Ketel One
Botanicals, Buchanan's Whisky,
Smirnoff, Baileys Original Irish Cream, Seagram's 7, Captain
Morgan, George Dickel Tennessee Whiskey and Seedlip
Distilled Non Alcoholic Spirits and visit
https://givz.com/tipsfromhome powered by Givz. Givz is an
online platform whose mission is to connect people who care with
charities in need. Donations updates, participating charities and
program details can be found on the Givz platform and will serve as
a hub for charitable #TipsFromHome giving.
"The USBG Bartender Emergency Assistance Program is a vital
source of emergency relief that has supported bar industry workers
in times of crisis since its founding in 2015, including during
natural disasters such as Hurricane Harvey, the California
Wildfires, and now the current global pandemic, which sees nearly
700,000 U.S. bartenders without work," said Kim Haasarud USBG
Vice President and USBG Foundation Board Member. "We are so
proud to see this industry rally together to take care of its own,
yet the need is far reaching and there is much more to do. Programs
like Diageo's #TipsFromHome will continue to help bartenders care
for themselves and their families despite the many lost shifts
during this time."
Please visit www.Diageo.com to learn more about ongoing relief
efforts, both here in North
America, and globally.
CONTACTS:
Hunter PR
Dominic Benigno
dbenigno@hunterpr.com
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One Vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on social media for news and information about Diageo
North America: @Diageo_NA on Twitter and Instagram.
Celebrating life, every day, everywhere.
About Givz
People inherently want to give, Givz
connects the digital dots to drive immediate philanthropic impact.
Givz was founded in 2017 to create a seamless and transparent
donation experience. Today, it is the leading purpose-driven
marketing technology that enables brands to make positive social
impact while driving conversions and meaningful engagement. The
frictionless donor-focused platform facilitates a donation to any
of the 1.6M+ U.S. charities in 15 seconds or less. To learn how
Givz helps brands grow with purpose
visit https://partnerships.givz.com.
About the United States Bartenders' Guild
Founded in
1948, the United States Bartenders' Guild® is a non-profit
professional society of bartenders and other hospitality
professionals uniting the hospitality community to advance
professional bartending. The USBG believes that every US bartender
achieves greater personal and professional success by connecting to
diverse local and national hospitality communities. Through our
network of over 40 communities nationwide, the USBG connects
members with peer-to-peer learning, expert instruction, community
service projects, and skills-based competition. Learn more
at www.usbg.org
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SOURCE Diageo