Cobra Electronics Introduces 'Greener' Line of Two-Way Radios
05 Januar 2010 - 12:00PM
PR Newswire (US)
Increased Performance, Smaller Carbon Footprint CHICAGO, Jan. 5
/PRNewswire-FirstCall/ -- Cobra Electronics Corporation
(NASDAQ:COBR) today announced the launch of a new "greener" line of
GMRS/FRS two-way radios. These models include smaller, more
environmentally friendly packaging, longer ranges and increased
feature sets. The new line includes six models with ultra-clear,
high-performance reception and Cobra exclusive features such as
VibrAlert(R) and Rewind-Say-Again(TM). (Logo:
http://www.newscom.com/cgi-bin/prnh/20090610/CG28991LOGO-b)
Building on its 2009 green initiative, Cobra has made the switch
from a clamshell packaging design to a paperboard package for this
new line of radios. With this change Cobra is reducing its plastic
use by 50 to 60% and has reduced its overall packaging footprint by
an average of 10%. "Cobra is working hard on reducing its carbon
footprint," said Tony Mirabelli, senior vice president of marketing
and sales for Cobra Electronics. "In addition to this packaging
switch, all our new models are RoHS compliant (lead-free). On a
corporate level we have set up Battery Recycling stations at Cobra
as well as reduced overall printed materials by moving all
marketing materials to an online downloadable format." Cobra has
also reduced the size of its desktop chargers for the new models
further reducing the plastic used and is also using energy
efficient AC adapters to further conserve energy once the products
are in use. The flagship CXR925 provides to users the maximum power
allowed by law and the highest capacity lithium ion batteries in
the industry. It also features the Cobra exclusive
Rewind-Say-Again(TM) feature, allowing users to replay calls as
well as record messages for later playback. This eliminates the
risk of missing an important call due to a noisy environment and
allows users to store information that otherwise would be lost. In
addition, NOAA Weather and All Hazards Alert has been added in a
lower price point model. NOAA Alerts provide up-to-the-minute
weather updates, including storm warnings and emergencies, 24 hours
a day in all 50 states, keeping users fully aware and prepared for
storms and other emergencies. Cobra's new line of radios has a
suggested retail price ranging from $49.99 to $99.95 and will be
available in the first quarter of 2010. To learn more about the new
GMRS/FRS two-way radio line, visit http://www.cobra.com/ or follow
Cobra on Twitter at http://www.twitter.com/CobraElectronic or
become a fan at http://www.facebook.com/CobraElectronics. About
Cobra Electronics Cobra Electronics is a leading global designer
and marketer of communication and navigation products, with a track
record of delivering innovative and award-winning products.
Building upon its leadership position in the GMRS/FRS two-way
radio, radar detector and Citizens Band radio industries, Cobra
identified new growth opportunities and has aggressively expanded
into the marine market and has expanded its European operations.
The Consumer Electronics Association, Forbes and Deloitte &
Touche have all recognized Cobra for the company's innovation and
industry leadership. To learn more about Cobra Electronics, please
visit the Cobra site at http://www.cobra.com/. Follow Cobra on
Twitter at http://www.twitter.com/CobraElectronic or become a fan
at http://www.facebook.com/CobraElectronics.
http://www.newscom.com/cgi-bin/prnh/20090610/CG28991LOGO-b
http://photoarchive.ap.org/ DATASOURCE: Cobra Electronics
Corporation CONTACT: Christopher Kooistra of Cobra Electronics,
+1-773-804-6375, Web Site: http://www.cobra.com/
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