Cobra Introduces World's First Full Color Touch Screen Radar Detector
05 Januar 2010 - 12:00PM
PR Newswire (US)
2010 Radar Line Simplifies Setup and Expands AURA(TM) Enabled Line
of Detection Systems CHICAGO, Jan. 5 /PRNewswire-FirstCall/ --
Cobra Electronics Corporation (NASDAQ:COBR) today announced the
launch of the world's first touch screen radar detectors as part of
its 2010 line of detection systems. The two new touch screen models
simplify user setup and alert settings. In addition to the touch
screen models, Cobra is introducing the first radar, laser and
safety camera detector priced under $200. (Photo:
http://www.newscom.com/cgi-bin/prnh/20100105/CG31350-a) (Photo:
http://www.newscom.com/cgi-bin/prnh/20100105/CG31350-b) (Logo:
http://www.newscom.com/cgi-bin/prnh/20090610/CG28991LOGO-b) (Logo:
http://www.newscom.com/cgi-bin/prnh/20100105/CG31354LOGO) The new
XRS touch screen models, XRS 9970G and XRS 9965, feature a 1.5"
full color graphic interface that makes setting up the radar
detector fast and easy. Simply tap on the "menu" screen tab and
scroll through the menus to set user settings such as the display
colors, city/highway modes, IntelliMute(TM), Frequency Display Mode
and other preferences, as well as the alert settings including
turning on or off POP Mode, the detection of certain Bands and Low
Car Battery Warning. "The most inconvenient part of purchasing a
new radar detector was setting it up," said Tony Mirabelli, senior
vice president of marketing and sales for Cobra. "With the new
touch screen models, we've removed the fumbling through button
combinations to make changes. Just tap and set." In addition to the
touch screen interface, the new XRS 9970G also features enhanced
AURA(TM) Camera Driving Hazard Database capabilities, plus
IntelliView(TM) Pro which displays a photo-enforced alert as well
as the speed of the vehicle if under radar surveillance. Also new
for 2010 is the XRS 9550G radar, laser and safety camera detector.
This is the first full detection system under $200 that features 14
Bands of detection, Voice Alert(TM), POP detection and a lifetime
subscription to the AURA(TM) Camera and Driving Hazard Database.
The AURA database stores GPS coordinates of speed and red light
cameras and driving hazards. Users can access this database online
and download daily updates 24 hours a day, 7 days a week. By simply
connecting the GPS Locator via USB, AURA subscribers synchronize
the coordinates for the most current and accurate camera and
dangerous intersection alerts. Drivers can also add up to 1,000
location-based alerts to ensure that they are alerted to temporary
or moveable driving threats. Cobra's 2010 line of radar detectors
feature eco-friendly packaging and will be available at retailers
nationwide and at http://www.cobra.com/ beginning March 2010. These
new radar detectors have a suggested retail price range from
$199.95 to $379.95. To learn more about Cobra's 2010 radar line,
visit http://www.cobra.com/ or follow Cobra on Twitter at
http://www.twitter.com/CobraElectronic or become a fan at
http://www.facebook.com/CobraElectronics. About Cobra Electronics
Cobra Electronics is a leading global designer and marketer of
communication and navigation products, with a track record of
delivering innovative and award-winning products. Building upon its
leadership position in the GMRS/FRS two-way radio, radar detector
and Citizens Band radio industries, Cobra identified new growth
opportunities and has aggressively expanded into the marine market
and has expanded its European operations. The Consumer Electronics
Association, Forbes and Deloitte & Touche have all recognized
Cobra for the company's innovation and industry leadership. To
learn more about Cobra Electronics, please visit the Cobra site at
http://www.cobra.com/. Follow Cobra on Twitter at
http://www.twitter.com/CobraElectronic or become a fan at
http://www.facebook.com/CobraElectronics.
http://www.newscom.com/cgi-bin/prnh/20100105/CG31350-b
http://www.newscom.com/cgi-bin/prnh/20090610/CG28991LOGO-b
http://www.newscom.com/cgi-bin/prnh/20100105/CG31354LOGO
http://www.newscom.com/cgi-bin/prnh/20100105/CG31350-a
http://photoarchive.ap.org/ DATASOURCE: Cobra Electronics
Corporation CONTACT: Christopher Kooistra of Cobra Electronics,
+1-773-804-6375, Web Site: http://www.cobra.com/
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