Cobra Electronics Expands AURA Camera & Driving Hazard Database Line of Products
10 Juni 2009 - 12:00PM
PR Newswire (US)
Standalone GPS Safety Camera Locator now available NEW YORK, June
10 /PRNewswire-FirstCall/ -- Cobra Electronics (NASDAQ: COBR) today
announced the release of the new SL3 GPS Safety Camera Locator with
AURA(TM) Camera & Driving Hazard Database. The SL3 is a
standalone GPS-enabled device that warns drivers to thousands of
driving threats that include red light cameras, speed cameras and
caution areas. These driving threats could cause unintended traffic
violations as well as accidents. The SL3 provides drivers with
heightened situational awareness--extra help to know what's around
them, and what's ahead. (Photo:
http://www.newscom.com/cgi-bin/prnh/20090610/CG28991-a) (Logo:
http://www.newscom.com/cgi-bin/prnh/20090610/CG28991LOGO-b) "The
SL3 GPS Safety Locator provides a simple, safe way to warn drivers
of potential dangers at a price that is less than most traffic
violations or deductibles," said Tony Mirabelli, senior vice
president of marketing and sales." An audible and visual alert
provides the driver added awareness." Driven by the proprietary
AURA database, the SL3 uses a series of LED lights and tones to
alert the driver to both the type of threat and its relative
proximity. The 3-Zone Notification System escalates the alerts
based on the driver's speed ensuring enough time is given before
the intersection is reached. The AURA database stores GPS
coordinates of speed and red light cameras and driving hazards.
Users can access this database online and download daily updates 24
hours a day 7 days a week. The SL3 Safety Locator connects via USB,
synchronizing the coordinates for the most current and accurate
camera and dangerous intersection alerts. Drivers can also add up
to 1,000 location-based alerts to ensure that they are alerted to
temporary or moveable driving threats. With dedicated professional
research teams working out of its Chicago world headquarters, Cobra
has succeeded in developing a systematic verification process to
minimize false alerts and establish the most dependable database on
the market. In North America, Cobra verifies 100 percent of the
database's speed and red-light cameras and dangerous intersections
by communicating directly with municipal police departments,
traffic bureaus, state transportation agencies and proprietary data
partners to guarantee that every single alert is accurate. The SL3
will be on display in the Cobra Booth #C-9 at the CEA Line Show,
June 10-11, 2009 in New York, NY. The SL3 is legal in all states
and providences in Canada and has an introductory price of $99.95
that includes one-year of free updates to the AURA database. The
SL3 Safety Locator is available now at http://www.cobra.com/. To
learn more about the AURA Camera & Driving Hazard Database and
other AURA-enabled products, visit http://www.cobra.com/. About
Cobra Electronics Cobra Electronics is a leading global designer
and marketer of communication and navigation products, with a track
record of delivering innovative and award-winning products.
Building upon its leadership position in the GMRS/FRS two-way
radio, radar detector and Citizens Band radio industries, Cobra
identified new growth opportunities and has aggressively expanded
into the marine market and has expanded its European operations.
The Consumer Electronics Association, Forbes and Deloitte &
Touche have all recently recognized Cobra for the company's
innovation and industry leadership. To learn more about Cobra
Electronics, please visit the Cobra site at http://www.cobra.com/.
http://www.newscom.com/cgi-bin/prnh/20090610/CG28991-a
http://www.newscom.com/cgi-bin/prnh/20090610/CG28991LOGO-b
http://photoarchive.ap.org/ DATASOURCE: Cobra Electronics CONTACT:
Christopher Kooistra of Cobra Electronics, +1-773-804-6375, Web
Site: http://www.cobra.com/
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