BEIJING, Dec. 8, 2014 /PRNewswire/ -- New Oriental
Education and Technology Group Inc. (the "Company" or "New
Oriental") (NYSE: EDU), the largest provider of private educational
services in China, today announced
the official launch of a mobile-based application product "uDA"
which is jointly developed with Tencent Holdings Limited ("Tencent", SEHK: 00700), a leading provider of
comprehensive Internet services in China. "uDA" is the first application launched
by Beijing WeLearn Future Network Technology Co., Ltd., a joint
venture established by New Oriental and Tencent in July this year with the aim to develop
and market a range of mobile education products.
Leveraging New Oriental's rich resources in terms of content and
educational research as well as Tencent's technological expertise
and online penetration, "uDA" will help middle school and college
students improve their study experience and efficiency through its
three-pronged approach, namely Question Scanner, Smart Push
Exercises, and Interactive Tutoring.
With the innovative image recognition technology of "uDA",
students will be able to scan questions wherever they are and
receive answers on their mobile phones as retrieved from New
Oriental's nationwide database of study materials. In addition, a
question-and-answer service will be provided through the
application by New Oriental's strong network of teachers if a
scanned question is beyond the database. "uDA" can also push
selected exercises to students based on their study progress using
behavioral data the Company has been collecting over the years.
Furthermore, with students' authorization, "uDA" can initiate a
study group on social-networking platforms. This is expected to
facilitate students to progress efficiently and to foster an
enjoyable learning experience.
"uDA" is now available for download at www.uda100.com and
Tencent's Myapp Store and focuses on the College English Test (CET)
as well as the English test for Gaokao, China's college entrance exam. The research
and development team will continue to optimize the application and
targets to roll out services in other subjects in 2015.
Mr. Michael Yu, New Oriental's
Chairman and Chief Executive Officer, commented, "We are delighted
to partner with Tencent on this
exciting initiative that brings together China's most respected brand in 'Kindergarten
to College' private education and its largest and most successful
Internet company. Thanks to our joint efforts with Tencent over the past four months, we have
successfully launched the first mobile learning product that will
transform how students in China
learn English. This will give our students nationwide access to
fresh, new online offerings to supplement their offline learning
experience. Working together, we believe we can create more
best-in-class mobile learning solutions for students in
China."
About New Oriental
New Oriental is the largest provider of private educational
services in China based on the
number of program offerings, total student enrollments and
geographic presence. New Oriental offers a wide range of
educational programs, services and products consisting primarily of
English and other foreign language training, test preparation
courses for major admissions and assessment tests in the United States, the PRC and Commonwealth
countries, primary and secondary school education, development and
distribution of educational content, software and other technology,
and online education. New Oriental's ADSs, each of which represents
one common share, currently trade on the New York Stock Exchange
under the symbol ''EDU.''
For more information about New Oriental, please visit
http://english.neworiental.org .
About Tencent
Tencent uses technology to enrich
the lives of Internet users. Every day, hundreds of millions of
people communicate, share experiences, consume information, seek
entertainment, and shop online through Tencent's integrated
platforms. Tencent's diversified services include QQ, Weixin and
WeChat for communications; Qzone for social networking; QQ Game
Platform for online games; QQ.com for information; as well as
eCommerce services.
Tencent was founded in
Shenzhen in 1998 and went public
on the Main Board of the Hong Kong Stock Exchange in 2004.
Tencent has been one of the 50
constituent stocks of the Hang Seng Index since June 10, 2008, under stock code 00700.
Tencent seeks to evolve with the
Internet by investing in innovation, providing a hospitable
environment for its partners, and staying close to its users. For
more information, please visit www.tencent.com/ir .
Contacts
For investor and media inquiries, please contact:
In China:
Ms. May Shen
FTI Consulting
Tel: +86-10-8591-1951
Email: may.shen@fticonsulting.com
Ms. Sisi Zhao
New Oriental Education and Technology Group Inc.
Tel: +86-10-6260-5568
Email: zhaosisi@xdf.cn
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SOURCE New Oriental Education and Technology Group Inc.
