GCP Applied Technologies to Rebrand VERSASHIELD® as KOVARA™ and Sell Non-core Halex Product Lines
26 April 2017 - 10:30PM
GCP Applied Technologies Inc. (NYSE:GCP) announced that it is
rebranding its proprietary VERSASHIELD rolled flooring moisture
barrier as KOVARA. The relaunch of this product supports GCP’s
growth strategy for KOVARA, which includes introducing the product
into geographies outside of North America.
The Company also announced the sale of non-core carpet tack
strip and plywood underlayment product lines that were acquired
with Halex Corporation (“Halex”) in 2016 to Q.E.P. Co., Inc.
(OTCPK:QEPC). The sale is not expected to have a material effect on
the financial statements of GCP. The integration of Halex into
GCP’s Specialty Building Materials segment is proceeding as
planned.
“KOVARA is an example of the high-quality, specialized products
and materials GCP is focused on providing to global construction
markets,” said Zain Mahmood, President of GCP’s Specialty Building
Materials business. “We are divesting these ancillary product lines
as part of our plan to concentrate our resources on differentiated
specialty construction products like KOVARA.”
About GCP Applied TechnologiesGCP Applied Technologies is a
leading global provider of products and technology solutions for
customers in the specialty construction chemicals, specialty
building materials, and packaging sealants and coatings industries.
Our products help improve the performance of our customers’
products, increase productivity in their application or
manufacturing processes, and meet the increasing regulatory
requirements impacting their industry. GCP has approximately 3,000
employees on six continents, and serves customers in more than 110
countries. More information is available at www.gcpat.com.
This announcement contains “forward-looking statements,” that
is, information related to future, not past, events. Such
statements generally include the words “believes,” “plans,”
“intends,” “targets,” “will,” “expects,” “suggests,” “anticipates,”
“outlook,” “continues,” or similar expressions. Forward-looking
statements include, without limitation, statements about the
anticipated benefits from the transaction; expected financial
positions; results of operations; cash flows; financing plans;
business strategy; operating plans; capital and other expenditures;
competitive positions; growth opportunities for existing products;
benefits from new technology and cost reduction initiatives, plans
and objectives; and markets for securities. Like other businesses,
GCP is subject to risks and uncertainties that could cause its
actual results to differ materially from its projections or that
could cause other forward-looking statements to prove incorrect.
Factors that could cause actual results to materially differ from
those contained in the forward-looking statements, or that could
cause other forward-looking statements to prove incorrect, include,
without limitation, the possibility that the expected strategic
benefits or opportunities from the transaction may not be realized,
or may take longer to realize than expected; risks related to: the
cyclical and seasonal nature of the industries that GCP serves;
foreign operations, especially in emerging regions; changes in
currency exchange rates; the cost and availability of raw materials
and energy; the effectiveness of GCP’s research and development,
new product introductions and growth investments; acquisitions and
divestitures of assets and gains and losses from dispositions;
developments affecting GCP’s outstanding liquidity and
indebtedness, including debt covenants and interest rate exposure;
developments affecting GCP’s funded and unfunded pension
obligations; warranty and product liability claims; legal
proceedings; uncertainties related to GCP’s ability to realize the
anticipated benefits of the spin-off /separation from W.R. Grace
and the value of GCP’s common stock following the spin-off; the
inability to establish or maintain certain business relationships
and relationships with customers and suppliers or the inability to
retain key personnel following the spin-off; and hazardous
materials and the costs of compliance with environmental
regulation. These and other factors are identified and described in
more detail in GCP's Annual Report on Form 10-K, which has been
filed with the U.S. Securities and Exchange Commission and is
available online at www.sec.gov. Readers are cautioned not to place
undue reliance on GCP’s projections and forward-looking statements,
which speak only as the date thereof. GCP undertakes no obligation
to publicly release any revision to the projections and
forward-looking statements contained in this announcement, or to
update them to reflect events or circumstances occurring after the
date of this announcement.
Media Relations
Paul Keeffe
+1 617.498.4461
mediainfo@gcpat.com
Investor Relations
Joe DeCristofaro
+1 617.498.2616
investors@gcpat.com
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