SAO PAULO, Jan. 30, 2012 /PRNewswire/ -- Marfrig
Alimentos S.A. (BM&FBOVESPA: MRFG3, Level 1 ADR: MRTTY)
hereby announces to its shareholders and the market in general
that, after 38 years dedicated to the development of the poultry
and pork industry in Brazil, five
of them as head of the Poultry, Pork and Industrialized Products
operations at the Marfrig Group in Brazil, Mayr
Bonassi, 62, CEO of Seara Alimentos, has announced that he
will retire at the end of 2012. In the meantime, Mayr will hand
over the reins to his successor and serve as a member of the
company's Advisory Committee. Mayr joined Marfrig Group to
implement the poultry and pork business and led the integration of
the companies and assets that now make up Seara, one of
Brazil's largest food producers
and exporters. During his tenure, Seara modernized and optimized
its industrial facilities, improved and developed new and
innovative product lines, besides gaining market share and
international recognition.
David Alan Palfenier, 55, who has
been President of ConAgra Foods' Consumer Foods Snacks and
International business since April
2010, will replace Mayr
Bonassi as the head of Seara as of February. David joined
ConAgra in 2004 as senior vice president of marketing and
subsequently was President of several business units, including
Frozen Foods, Grocery Products, Refrigerated and Specialty Brands,
and finally Snacks, covering brands and concept products in
the United States and
International. Before joining ConAgra Foods, he worked for thirteen
years at PepsiCo, including as President of the company's
Brazil operations, following eight
years at P&G. He holds a bachelor's degree in business
administration with major in marketing from the Eastern Washington University.
"With his talent and experience in processed and value-added
products, David Palfenier will lead
Seara to a new phase in its development strategy, grounded on
sustainable growth in Brazil and
international markets. He will continue the excellent job done by
Mayr Bonassi and his team during the
creation and structuring of Seara," said Marcos Antonio Molina dos Santos, CEO and
Chairman of the Marfrig Group.
About Seara
Founded in 1956 and acquired by the Marfrig Group in 2010, Seara
is one of the world's largest producers and exporters of poultry
and pork products. Its vast and diversified portfolio of
full-fledged and tasty lines of products includes ready-to-eat
frozen dishes, pizzas, lasagnas, hamburgers, frankfurters,
sausages, bologna, salami, as well as special pork, poultry and
beef cuts. With more than 35,000 employees, 5,000 integrated
producers and 20 industrial units in Brazil, Seara is present all across
Brazil and exports to over 100
countries. The Seara brand was selected by Marfrig to be the
Group's global brand. Seara, which is the sponsor of the Santos
soccer club, the Brazilian soccer team, the 2010 America Cup and
the 2014 FIFA World Cup, has strong ties with the world's most
admired sport and its products are truly admired by consumers who
seek healthier, tastier and easy-to-prepare products. Visit
www.seara.com.br.
Ricardo Florence dos
Santos
Chief of Corporate Strategy and Investor Relations
Officer
Marfrig Alimentos S.A.
IR Contact:
Rua Chedid Jafet, 222 Bloco A -
1o. andar - Vila Olimpia - Sao
Paulo - SP - CEP: 04551-065
Phone: (11) 3728-8600/8650
www.marfrig.com.br/ir e-mail:
ri@marfrig.com.br
SOURCE Marfrig Alimentos S.A.; Seara Alimentos