ICTY Eyecity Com Inc (PK)

Echelon Brands, Ltd. (PINK SHEETS: ICTY.PK), formerly known as Eyecity.com, Inc, announced today Mr. Brad Wilson as the newly appointed CEO. Mr. James Brola formally resigned his position as CEO with consideration of the company and the shareholders in mind. Mr. Wilson will appoint new management and other key individuals that bring innovative thinking and fresh perspectives to the team. Over the next several days as the re-organization begins, company officials will release information allowing the shareholders an opportunity to understand the direction and the process in which the company will re-structure. New offices are being established in Central Florida and should be completed within the next couple of days. Additionally, corporate books are in the process of being forwarded to the new corporate attorney also located in Florida. Echelon Brands, Ltd. has retained the services of Wyndam Media Group for all investor related questions and comments. CAUTIONARY STATEMENT ABOUT FORWARD-LOOKING STATEMENTS This press release contains "forward-looking statements," which are statements related to future, not past events. In this context, the forward-looking statements often include statements regarding our goals, plans, projections and guidance regarding our financial position, results of operations, market position, pending and potential future acquisitions and business strategy, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks" or "will." Any such forward-looking statements are not assurances of future performance and involve risks and uncertainties that may cause results to differ materially from those set forth in the statements. These risks and uncertainties include, among other things, (a) general economic and business conditions, (b) the level of strategic partner incentives, (c) the future regulatory environment, (d) our cost of financing, (e) our ability to complete acquisitions and dispositions and the risks associated therewith, and (f) our ability to retain key personnel. These factors, as well as additional factors, could affect our forward-looking statements. We urge you to carefully consider this information. We undertake no duty to update our forward-looking statements, including our earnings outlook.