Fandom
Announces
Marketing Program with
Yalla
Esports
Vancouver, British Columbia –
February 25,
2021
– InvestorsHub NewsWire - Fandom
Sports
Media Corp. (CSE: FDM) (OTC: FDMSF) (FRANKFURT: TQ43) ("Fandom" or the
"Company"), is pleased to announce that it
has
entered into
an
agreement with
Yalla
Esports based in Dubai, United Arab Emirates for marketing
services
for
the promotion of the Company's launch of its Esports fan prediction
platform
for fan engagement.
Yalla
Esports is the leading Esports organization in the Middle East and
North Africa (together "MENA"), nurturing some of the best regional
talent and creating highly engaging gaming content for the local
community. Fandom's Dubai based Director Klaus "Klasu"
Kajetski
has grown
Yalla
Esports to a globally recognized organization consisting of 9 teams
with 37 players comprising 23 different nationalities. Game
coverage includes
CS:GO,
Fortnite,
PUBG Mobile, Hearthstone and Valorant.
Furthermore,
Yalla
Esports serves as a key
launching point for
major brands looking
to
raise
brand awareness
amongst
Esports fans in the MENA region.
"We are absolutely privileged to be working with
Yalla
Esports and
Kluas's
roster of professionals and influencers who represent one of the
most exciting markets in the world for Esports and Esports
fans. Klaus' unparalleled contacts and knowledge of the local
market will accelerate Fandom's global
reach to all corners of the Esports community. As we continue
to prepare for our launch we will elaborate on other marketing
initiatives across the globe." states David Vinokurov, CEO and
President Fandom Sports. "
A few examples
recent examples of the explosive growth of Esports in the MENA
region:
-
in October 2019, the Dubai-based W Ventures announced that it
would spend
$50 million to
develop a local eSports and gaming ecosystem in the Middle East and
North Africa. Meanwhile, in Turkey, Europe's largest eSports venue
opened its doors in January 2019.
-
Other signs of growth and interest in this market can be seen
across the region.
Working with the Saudi Telecom Company, Activision has introduced
dedicated servers – hosted in Riyadh and Jeddah – for Call of Duty
in the region. Riot Games, the company behind League of Legends,
followed suit with Middle East servers for the game Valorant, in
October.
-
More recently, Kuwaiti telecoms provider Zain Group – which has 50
million customers across MENA – launched a new eSports brand, Zain
Esports, with the aim of building a calendar of regional online
eSports tournaments.
-
Last year on Twitch, one of the most popular online-gaming
platforms, Arabic language streams were watched by 4.4 million
users in UAE, Bahrain, Oman and Saudi Arabia, with record numbers
during the early stages of the pandemic.
Board Resignation
In light of the active marketing activities being undertaken
by
Yalla
Esports, Klaus
Kajetski
will be resigning his Board of Directors position effective
immediately. Mr.
Kajetski,
through
Yalla
Esports or other affiliated entitles will assist the Company with
ongoing marketing and business development initiatives in the MENA
region.
"PLAY.
PREDICT. GET REWARDED."
For additional
Information:
David
Vinokurov
CEO,
President
Fandom Sports
Media Corp.
Website:
www.fandomesports.com
Email:
info@fandomesports.com
Phone
+1 (604)
256
6990
The CSE has not reviewed and does not accept responsibility for the
adequacy and accuracy of this
new release.
DISCLAIMER:
Certain statements made herein may contain forward-looking
information within the meaning of the applicable Canadian
securities laws ("forward looking statements"). Often, but not
always, forward-looking statements can be identified by the use of
words such as "plans", "expects", "budgets", "scheduled",
"estimates", "forecasts", "intends", "anticipates", or "believes"
or the negatives or thereof. Forward-looking statements herein
include, but are not limited to statements with respect
to:
the
affiliate marketing relationship with Elite Duels Corp.
and the entering into a
definitive agreement for the affiliate marketing partnership
and the expected benefits to
Fandom
from the definitive agreement;
market acceptance of the Company's
peer-to-peer wagering platform;
the Company's
expectation of
becoming
a world-class engaging eco-system for all ages fans and fans of
wagering on live Esports events;
and the expected growth and health of the Esports
betting
market in general.
Forward-looking statements by their nature are based on assumptions
and involve known and unknown risks, uncertainties and other
factors which may cause the actual results to be materially
different from those expressed or implied by the forward-looking
statements. We have made certain assumptions, which our management
believes to be reasonable, about the forward-looking statements,
including the ability to
enter into a definitive affiliate marketing agreement with Elite
Duels Corp.,
the expected revenue and other benefits to be generated by the
relationship, as well as the ongoing performance advantages of
the
Company's platform
in comparison with existing or future competitive offerings, and
the future growth of the market in which we compete. However, we
can provide no assurance that the forward-looking statements will
prove to be accurate. Furthermore, should one or more of the risks,
uncertainties or other factors materialize, or should underlying
assumptions prove incorrect, actual results may vary materially
from those described in forward-looking statements. Accordingly,
you should not place undue reliance on the forward-looking
statements or information contained herein. Important additional
information identifying risks and uncertainties and other factors
is contained in the section entitled "Risk and Uncertainties" in
the Company's most recent Management Discussion and Analysis filed
on SEDAR.
Except as required by law, we do not intend to update
forward-looking statements whether as a result of new information,
future events or otherwise.