AdSouth Partners, Inc. Announces the Launch of the Stacker 2 XPLC National Media Campaign
02 August 2005 - 3:30PM
Business Wire
AdSouth Partners, Inc. (OTCBB:ASPR), is pleased to announce the
launch of the Stacker 2 XPLC national media campaign in conjunction
with Stacker 2. AdSouth recently completed both a 120 second and 60
second spot highlighting XPLC, as well as a brief history of the
company behind the Stacker 2 products. AdSouth launched the
National campaign July 23 with extensive TV media purchases in
excess of one million dollars focusing on targeted broadcast
mediums that will assist in the execution of the overall campaign
strategy. The Stacker 2 XPLC product is currently being sold in
over 100,000 retail outlets across the United States. AdSouth has
purchased commercials on behalf of Stacker 2 on over 120 television
stations across the country and the campaign is currently building
momentum with the increased frequency. John Cammarano, AdSouth's
CEO, stated, "We are proud to kick off our relationship with
Stacker 2 in conjunction with the launch of their newest product
development, Stacker 2 XPLC. The Company has spent a great deal of
time and research in developing this cutting edge product and felt
that partnering with AdSouth would greatly enhance their overall
market awareness and retail penetration. The overwhelming success
of the previous line of Stacker 2 products, coupled with the
expertise of AdSouth's direct response advertising, should create
tremendous excitement in the marketplace. Stacker 2 has committed
themselves to this campaign via AdSouth direct guidance in order to
re-position the company as an industry leader of nutritional
supplements once again. Our entire advertising team has worked
diligently over the past two months to create a solid media
campaign for Stacker 2 and we feel confident the first media launch
will set the stage for success of the new XPLC product in
visibility and sales. We found it very important to design and
execute an advertising campaign that was built on a rudimentary DR
platform in order to measure performance as well as educate the
consumer while driving retail sales. We have worked closely with
the sales and marketing staff for Stacker and constructed a very
extensive bonus and rebate program all tied to the back end of the
campaign." Mr. Cammarano further commented, "Stacker 2 recently
announced their planned withdrawal from racing sponsorships and
wrestling endorsements, which were the Company's primary marketing
efforts in the past, so that the Company could increase the level
of impressions via a more dynamic marketing strategy. Stacker 2
felt the new strategic initiative developed by AdSouth enables the
Company to increase the overall advertising budget for direct
marketing campaigns, while targeting the consumer through direct
response advertising. The new focus provides greater depth of
exposure with higher overall measurable ROI of marketing dollars
spent. We are ecstatic they have chosen AdSouth to deliver the
message while assisting with the overall strategy." Mr Cammarano
concluded, "Another note, as mentioned in a previous release, we
have launched the Bi-Monthly Corporate Sales update on the AdSouth
website in order to update the progress of current products and
their market release status. To review our current product
activities please visit the following link
http://www.adsouthpartners.com/corp_sales.asp." About AdSouth
Partners, Inc. AdSouth Partners is a vertically integrated direct
response marketing company that generates revenues both from the
sale of its products to mass marketing and other retail outlets and
from the placement and production of advertising and related
services. AdSouth Partners, through its product division
DermaFresh, has previously announced shipments to several of the
largest retailers in the country. A complete list is available on
our website at http://www.adsouthinc.com and a preview of the
products offered is available at http://www.dermafresh.com. Certain
statements in this news release may contain forward-looking
information within the meaning of Rule 175 under the Securities Act
of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934.
All statements, other than statements of fact, included in this
release, including, without limitation, statements regarding
potential future plans and objectives of the company, are
forward-looking statements that involve risks and uncertainties.
There can be no assurance that such statements will prove to be
accurate and actual results and future events could differ
materially from those anticipated in such statements. A number of
factors may prevent the prompt implementation of any strategically
significant plan(s) outlined above. The Company cautions that these
forward-looking statements are qualified by other risks relating to
our business, including, but not limited to, those set forth in the
Company's under "Risk Factors" and "Management's Discussion and
Analysis of Financial Condition and Results of Operations" in our
filings with the SEC, including our Form 10-KSB and 10-QSB filings,
its registration statements and other filings with the SEC
(available at www.sec.gov). The Company undertakes no obligation to
publicly update or revise any statements in this release, whether
as a result of new information, future events or otherwise.
Information on the Company's or any other website is not part of
this release.
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