Dealnet Capital Corp. (“Dealnet” or the “Company”) (TSX VENTURE: DLS) and Simply Group Acquisition Corp. (the “Offeror”), part of the Simply Group of Companies, announce that the Offeror has commenced its offer to acquire all of Dealnet’s outstanding common shares (the “Common Shares”) for $0.16 in cash per Common Share, pursuant to a board-supported take-over bid (the “Offer”) by mailing the Offer and take-over bid circular to Dealnet shareholders (the “Shareholders”). Dealnet’s directors’ circular was mailed to Shareholders concurrently with the take-over bid circular.The board of directors of Dealnet (the “Board”) unanimously recommends that Shareholders deposit their Common Shares under the Offer. All of Dealnet’s directors and executive officers have entered into lock-up agreements with the Offeror, pursuant to which they have agreed to, among other things, tender all of their Common Shares to the Offer.Reasons to Accept the Offer

In making its recommendation, the Board reviewed and considered the Offer with the benefit of advice from its legal and financial advisors, including an opinion (the “Fairness Opinion”) from its financial advisor, Origin Merchant Partners (“Origin”), which is described in more detail below. As a result of the foregoing, the Board has determined that the Offer is fair, from a financial point of view, to Shareholders and in the best interests of Dealnet and the Shareholders. As described in more detail in Dealnet’s directors’ circular, the reasons for the unanimous recommendation of the Board include:

  • Significant Premium for Shareholders. The Offer Price represents a premium of 33% to the closing price of the Common Shares on the TSX Venture Exchange (the “TSX-V”) on August 21, 2020 (the last trading day prior to the announcement of the Offer), a premium of 52% to the 30-day volume weighted average price (“VWAP”) on the TSX-V for the period ending August 21, 2020, and a premium of 93% to the 90-day VWAP on the TSX-V for the period ending August 21, 2020.
  • Cash Provides Certainty of Value and Liquidity. The consideration under the Offer is all cash, which allows Shareholders to immediately realize value for all of their investment and provides certainty of value and immediate liquidity.
  • No Financing Condition. The Offer is not subject to any financing condition. The Offeror intends to fund the cash consideration for the Common Shares through available cash resources and has secured, on a firm, committed basis, all of the financing required to fund the cash consideration payable for the Common Shares. Shareholders benefit from removal of financing, market, regulatory, and execution risks.
  • Result of Extensive Strategic Review. The unanimous Board recommendation for the Offer is the result of a strategic review process carried out by Origin on behalf of the Company. The strategic review process was conducted from May 2020 to August 2020. Origin contacted 53 parties in connection with a potential acquisition transaction. Of the 53 parties contacted, 14 parties executed non-disclosure agreements and four bids were received in total. Of the four bids, three were en bloc bids and one was limited to the purchase of One Contact. The consideration under the Offer represents the highest offer price attained as a result of this extensive strategic review process.
  • Fairness Opinion. The Board has received an opinion from its financial advisor, Origin, to the effect that, as of the date of such opinion and based upon and subject to the assumptions, explanations and limitations and other matters described therein, the consideration payable under the Offer to Shareholders is fair, from a financial point of view, to Shareholders. The full text of the Fairness Opinion is attached as Appendix “B” to Dealnet’s directors’ circular. The Board recommends that Shareholders read the Fairness Opinion in its entirety.
  • Compelling Value Relative to Alternatives. The Board believes, after a thorough review and after receiving legal and financial advice, that the immediate cash value offered to Shareholders under the Offer is more favourable to Shareholders than the potential value that might have resulted from other alternatives reasonably available to the Company, including remaining as a stand-alone entity and pursuing the Company’s existing strategy, in each case taking into consideration the potential rewards, risks, timelines and uncertainties associated with those other alternatives. The Board assessed each reasonably available alternative (including maintaining the status quo) throughout the strategic review process and ultimately concluded that the Offer was the most favourable alternative to unlock value today for Shareholders.
  • Ability to Respond to Superior Proposals. The Board has reserved the ability to respond to unsolicited proposals that may deliver greater value to Shareholders than the Offer. The terms and conditions of the support agreement dated August 22, 2020, entered into between Dealnet and Simply Green Home Services Inc., and subsequently assigned to the Offeror (the “Support Agreement”) do not prevent an unsolicited third party from proposing or making a Superior Proposal (as such term is defined in the Support Agreement) or, provided Dealnet complies with the terms of the Support Agreement, preclude the Board from responding to, considering and acting on, a Superior Proposal. The Company is permitted to terminate the Support Agreement to accept, approve or recommend a Superior Proposal that is made and not matched by the Offeror provided that Dealnet pays the Offeror a termination amount of $2,250,000.
  • Likelihood of Completion. The Offer has a high likelihood of completion given the limited number of conditions necessary to take up and pay for Common Shares and the limited range of termination rights under the Support Agreement. In particular, the Offer is not subject to a financing condition. In light of the foregoing, the Board believes that the Offer is likely to be completed in accordance with its terms and within a reasonable time.
  • Arm’s Length Negotiations. Active, arm’s length negotiations between the Board and the Offeror resulted in the price of the Offer being increased multiple times during its negotiations with the Offeror and finally agreed upon at an amount considered to be fair, from a financial point of view, to Shareholders, based on the legal and financial advice received by the Board as confirmed in the Fairness Opinion, subject to the scope of review, assumptions and limitations and other matters described therein.
  • Lock-Up Agreements. Based on the reasons underpinning the Board’s recommendation, each of Dealnet’s directors and executive officers has entered into lock-up agreements with the Offeror pursuant to which they have agreed to, inter alia, support the Offer and to deposit all of their Common Shares under the Offer.

The Offer will be open for acceptance until 5:00 p.m. (Toronto time) on October 14, 2020 (the “Expiry Time”), unless the Offer is withdrawn, varied or extended in accordance with the terms of the Support Agreement. Shareholders wishing to accept the Offer must take action to deposit their Common Shares prior to the Expiry Time. The Offer will be open for acceptance for a period of not less than 35 days.Successful completion of the Offer is conditional upon, amongst other things, more than 66⅔% of the Shares outstanding being validly deposited under the Offer prior to the Expiry Time (the “Minimum Tender Condition”). The full details of the Offer are contained in the Offeror’s take-over bid circular and related Offer materials. Copies of the take-over bid circular and related Offer materials, as well as Dealnet’s directors’ circular, are available on Dealnet’s SEDAR profile at www.sedar.com.Advisors

Dealnet has engaged Goodmans LLP as its legal advisor, Origin Merchant Partners as its financial advisor and Longview Communications & Public Affairs as its strategic communications advisor in connection with the Offer.The Offeror has engaged Stikeman Elliott LLP as its legal advisor and Raymond James Ltd. as its financial advisor in connection with the Offer. Kingsdale Advisors is acting as information agent and depository.Information on Depositing Your Common SharesThe Offeror has retained Kingsdale Advisors to act as depositary and information agent (the “Depositary and Information Agent”) for the Offer. Shareholders can obtain copies of the take-over bid circular and related Offer materials at no charge from the Depositary and Information Agent. For additional information, Shareholders can contact the Depositary and Information Agent toll free in North America at 1-866-851-3214 or call collect outside North America at 416-867-2272 or by email at contactus@kingsdaleadvisors.com.About Dealnet Capital Corp.

Dealnet is the parent company of subsidiaries operating in two market segments, consumer finance and call centre. The Company operates in the consumer finance segment in Canada through EcoHome Financial Inc. (“EcoHome”) and its call centre segment under the One Contact banner (“One Contact”).EcoHome is a specialty finance company serving the $20 billion Canadian home improvement finance market. EcoHome develops and supports consumer sales financing programs for approved dealers and distributors under agreements with original equipment manufacturers that supply a wide range of home improvement products to the retail market. Through a dealer network, EcoHome underwrites, originates, funds and services the prime quality loans and leases that homeowners need to finance the acquisition and installation of capital assets that improve the quality, comfort and safety of their homes.One Contact offers customer support services to both EcoHome and third-party institutions across Canada and the U.S.For additional information please visit www.sedar.com.About Simply Group

With more than $750 million in assets acquired, Simply Group is providing consumers and businesses with financing solutions that afford them greater flexibility to improve their energy-efficiency and invest in the modernization of their residential, commercial and industrial properties and projects. Simply Group believes that its people are its greatest asset and is proud to be Great Place to Work-Certified since 2016. In 2020, Simply Group was named Best Business of the Year by the CanadianSME National Business Awards.Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.Forward-looking Statements

This news release contains certain “forward-looking information” within the meaning of applicable securities law. Forward looking information is frequently characterized by words such as “plan”, “expect”, “project”, “intend”, “believe”, “anticipate”, “estimate”, “may”, “will”, “would”, “potential”, “proposed” and other similar words, or statements that certain events or conditions “may” or “will” occur. These statements are only predictions. Forward-looking information is based on the opinions and estimates of management at the date the information is provided, and is subject to a variety of risks, including the effects of Covid-19, and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking information. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company’s most recent management’s discussion and analysis. The Company undertakes no obligation to update forward-looking information if circumstances or management’s estimates or opinions should change, unless required by law. The reader is cautioned not to place undue reliance on forward-looking information.Contact Information

Dealnet Capital Corp.
 
Brent Houlden
Chief Executive Officer
(905) 695-8557 ext.1145
bhoulden@dealnetcapital.com 
 
Simply Group Acquisition Corp.
 
Kingsdale Advisors
Toll free: 1-866-851-3214
Local: 416-867-2272
contactus@kingsdaleadvisors.com.
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