President's Choice Back-to-School Insider's Report
11 August 2012 - 6:59PM
PR Newswire (Canada)
Loblaws(®), Maxi(®), Maxi & Cie(®) and Provigo(® )stores and
their meal solutions: your best friends for a stress-free
back-to-school season! MONTREAL, Aug. 15, 2012 /CNW Telbec/ - This
year, preparing meals during the busy back-to-school season will be
child's play with the help of Loblaws(®), Maxi(®), Maxi &
Cie(®) and Provigo(®) stores. In addition to helping families stock
up on school supplies, these stores also offer an impressive
variety of practical solutions for tasty meals and peanut-free
snacks that will make classmates green with envy! Not to mention
that with the new President's Choice(®) Back-to-School Insider's
Report(®), it couldn't be easier to find daily meal ideas and
create lunch boxes full of surprises. "The back-to-school season is
an organizational challenge for many families in Quebec. That is
why President's Choice(®) has developed many products as well as
creative and nutritious meal ideas that will please even the
fussiest eater! Visit the website pc.ca or grab a copy of the
President's Choice(®) Insider's Report(®) to get inspired by these
recipes and products," says Martin Patenaude, spokesperson and Chef
for President's Choice(®) Cooking Schools. Because the beginning of
fall is one of the busiest times of the year for many families,
President's Choice(®) brand has included in its most recent
Insider's Report(®) a few of its Must Try products and new items
specially designed and relied on to make meal time easier. In the
Insider's Report(®), parents will find great ideas to add variety
to the weekday routine and please young and old alike. The little
ones are not left out either: they get a special selection of PC(®)
Organics™ treats as well as a new line up of comfort-fit diapers.
Peanut-free treats, trouble-free grocery shopping! President's
Choice(®) and no name(®) brands offer more than 100 snacks that
feature the "made in a peanut-free facility" symbol and can
therefore be taken to school with complete peace of mind. With
these peanut-free products, your child can enjoy their favorite
snacks without the worry! -- Must Try! Allergic to peanuts, little
William loves PC®The Decadent®Chocolate Chip Mini Bars! In addition
to being delicious and having all the rich, fantastic flavour of
PC®The Decadent®Chocolate Chip Cookies, they are also peanut-free.
Now that's something to be envious about! -- Must Try! PC® Vanilla
Frosted Soft Cookies- Cookies that will wow the entire class!
Decorated with frosting and confetti sprinkles, these little
peanut-free treats can easily be adorned with candles to replace a
birthday cake. Simply adorable! The ABCs of a good lunch! Creating
more nutritious lunches can sometimes be quite a challenge - that's
why the wide variety of President's Choice(®) products that are
available for back-to-school is so appreciated! Whether you are
looking for new drink ideas or healthy snacks, Loblaws(®), Maxi(®),
Maxi & Cie(®) and Provigo(®) stores offer an assortment of
delicious products and nutritious ideas to liven up lunch. -- Leah
loves her new lunch box, but her favorite drink is the new PC®100%
Apple Juice! These handy juice drinking boxes can help kids get
their 5 to 10 a day by providing 1 serving per 200 mL serving. --
PC®Oven Roasted Turkey Breast - They contain no addednitrates, and
paired with the PC®Mini Ciabatta Burger Bun, they're just the thing
to make lunch box sandwiches just right for little hands and little
appetites! You can prepare new and exotic meals on weeknights! No
need to wait until the weekend to prepare tasty Mexican- or
Italian-inspired meals! And why not take the opportunity now to
introduce your children to the pleasures of cooking by getting them
involved in preparing meals fit for company or eating on the run?
-- Look what's new! Festive fiesta time! - Made of 100% white meat,
PC®Chicken Breast Strips are delicious heated or straight out of
the package. Add them to soft PC®Whole Wheat Tortillas withPC®Extra
Chunky Medium Salsa and a handful ofPC®Tex Mex Shredded Cheese
Blend- guaranteed delicious! Olé! -- Look what's new! With the new
PC®Thin Crust Pizza Starter Kit,your kids can learn the basics of
Italian cooking while having fun pretending to be real chefs! Add
some cheese and your favourite toppings, and your pizza is ready in
less than 15 minutes. Fun for the whole family! Nothing less than
our best diaper for your baby! Even the little ones can enjoy great
new products for back-to-school, and they'll be all smiles in our
new PC(®) Supreme Diapers! Hypoallergenic and fragrance-free, these
diapers have a super-absorbent core and an extra soft outer layer
with stretchy sides, providing the ultimate in comfort to protect
baby's sensitive skin. These diapers are available in sizes 1 to 6
and offer an adjustable fit and supreme comfort to keep your bundle
of joy grinning. About Loblaw Companies Limited Loblaw Companies
Limited, a subsidiary of George Weston Limited, is Canada's largest
food retailer and a leading provider of drugstore, general
merchandise and financial products and services. Loblaw is one of
the largest private sector employers in Canada. With more than
1,000 corporate, franchised and affiliated stores from coast to
coast, Loblaw and its franchisees and affiliates employ more than
135,000 full-time and part-time employees. Through its portfolio of
store banners, Loblaw is committed to providing Canadians with a
wide, growing and successful range of products and services to meet
the everyday household demands of Canadian consumers. Loblaw is
known for the quality, innovation and value of its food offering.
It offers Canada's strongest control (private) label program,
including the unique President's Choice(®), no name(®) and Joe
Fresh(®) brands. In addition, the Company makes available to
consumers President's Choice Financial(®)( )services and offers the
PC(®) points loyalty program. PRESIDENT'S CHOICE CONTACT: Product
samples, copies of the President's Choice(R) Back toSchoolInsider's
Report(R)and high-resolution images are available uponrequest.For
more information or to arrange an interview, please contact:Valerie
Ladouceur / Bridget Ann PetersonMassy Forget Langlois Public
Relations514-842-2455, extension 15 / 26vladouceur@mflrp.ca /
bapeterson@mflrp.caPublic Relations DepartmentProvigo, member of
the Loblaw group of companies514-383-3000pr@loblaw.ca
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