RICHMOND, VA,
July 18, 2012 /PRNewswire/ - Mrs.
Fields Famous Brands ("Mrs. Fields") and Interbake Foods LLC
("Interbake Foods") announced today a long term licensing
partnership. Effective October
29th, 2012 Interbake Foods will become
responsible for the manufacture and sale of Mrs. Fields branded
pre-packaged cookies sold at retailers throughout North America.
"We are thrilled to partner with Interbake Foods", said Tim
Casey CEO of Mrs. Fields." For over 35 years, Mrs. Fields cookies
have been producing smiles among consumers and we know Interbake's
high-quality products will continue in this tradition.
We look forward to a long and fruitful partnership."
Kevin McDonough, President of
Interbake Foods added "Interbake Foods is excited to add such a
trusted and well known brand to our existing offerings of high
quality and great tasting cookies. This partnership is a
great way to grow the brand and sales for our retail partners."
Both companies expect high quality and innovation to be a
continued focus.
About Mrs. Fields
The Company is a well-established franchisor in the premium snack
food industry, featuring Mrs. Fields® and TCBY® as its core brands.
Through its franchisees' retail stores; it is one of the largest
retailers of freshly baked, on-premises specialty cookies and
brownies in the world and the largest retailer of soft-serve frozen
yogurt with live active cultures. Its franchise systems operate
through a network of more than 950 franchised and licensed
locations throughout the United
States and in 23 foreign countries. In addition, it operates
an internet and catalog gifting business, a branded retail business
and has entered into licensing arrangements that leverage awareness
of its core brands among its retail customer base. The Company is
currently relocating their headquarters from Salt Lake City, Utah to Broomfield, Colorado.
About Interbake Foods
Headquartered in Richmond, VA
Interbake Foods LLC is a baked goods manufacturer with over 110
years of business experience. Interbake Foods is the North American
cookie and cracker Division of Weston Foods. This includes Interbake
Foods in the USA and Colonial
Cookies Limited in Canada.
Weston Foods' mission is to be recognized by its customers as
providing the best bakery solutions in North America and Interbake is privileged to
serve the marketplace with our award-winning products and
services. Interbake Foods consists of three distinct business
segments: Retail Private Brands, Contract Manufacturing and Girl
Scout cookies through our ABC Bakers Division.
SOURCE George Weston Limited