Support the 2012 Extra Helping(TM) Spring National Food Drive at your local Loblaw banner grocery store and help local communit
15 April 2012 - 6:59PM
PR Newswire (Canada)
VANCOUVER, April 19, 2012 /CNW/ - Hunger is a year round reality
for many families. Food banks across Canada are often in dire need
to replenish their stocks during the Spring as the demands during
the winter season has depleted their food supplies. To help,
tomorrow Loblaw Companies Limited (Loblaw) and its banner stores
will kick off its 2012 Extra Helping™ Spring National Food Drive to
help combat hunger in their communities. Nationally, Loblaw's goal
is to raise $1.2 million and 1.2 million pounds of food in 2012. In
British Columbia, starting April 20 to May 5, grocery shoppers are
encouraged to purchase or bring in non-perishable food items or
make a cash donation next time they visit their local Real Canadian
Superstore(®), Independent - Your Independent Grocer(®), No
Frills(®), Extra Foods(®), and Wholesale Club™(West). "Just as the
return of spring renews growth in the world around us, we begin a
new commitment to help others in our community and country," says
Don Armstrong, President, Food Banks British Columbia. "More and
more people rely on food banks as they struggle to feed their
families but with the help of programs like the Loblaw 2012 Extra
Helping™ Spring National Food Drive, we will be able to stock our
shelves year-round, and continue to serve families across BC that
otherwise would go hungry." One hundred per cent of food donated,
and 85 per cent of the cash donated, go to local BC food banks. The
remaining 15 per cent of donated cash goes to the Food Banks
British Columbia in support of provincial food bank programs.
According to Food Banks Canada, the most needed non-perishable
items include: pasta products, rice, canned meat and fish, dry and
canned soups and stews, canned fruit and vegetables, flour,
hot/cold cereals, whole grain cereals, peanut butter, aseptic
packaged or canned/powdered milk, fruit juices, pasta sauce, beans
and legumes, infant formula and baby food. "The need for food and
cash donations is as great this year as in previous seasons. As
Canada's largest grocery retailer, we need to support the
communities we serve with locally focused efforts like the Loblaw
Extra Helping™ Spring National Food Drive," says Peggy Hornell,
senior director, Community Investment, Loblaw Companies Limited.
"We appreciate that our customers will be a large part of our
success in meeting this year's goal." Loblaw corporate and
participating franchise stores taking part in the 2012 Extra
Helping™ Spring National Food Drive across the country are:
Loblaws(®), Loblaw great food®™, Fortinos(®), Zehrs Markets(®),
Zehrs Great Food™, Independent - Your Independent Grocer(®),
valu-mart(®), No Frills(®), Extra Foods(®), Dominion(®)
(Newfoundland and Labrador), SaveEasy(®), Provigo(®), Maxi(®), Maxi
& Cie(®), Wholesale Club™(West), Atlantic Superstore(®) and
Real Canadian Superstore(®). A second national food drive is
scheduled for December 2012. Loblaw is committed to being active in
communities at the local, regional and national levels where it
operates, and the Company views this as an integral component to
the success of its business. The Extra Helping™ Spring National
Food Drive is one of Loblaw's corporate social responsibility
principles to Make a Positive Difference in Our Community. The
other Loblaw corporate social responsibility principles include
Respect the Environment, Source with Integrity, Reflect our
Nation's Diversity and Be a Great Place to Work. About Food Banks
British Columbia Food Banks British Columbia is the provincial
association representing 93 food banks. Without any
government funding they coordinate the distribution of product made
available through Food Bank Canada's National Food Sharing System,
the BC Share $2 coupons found at the registers of major grocery
stores and provincial and national fund raisers. Mission
Statement: Support each other, Food Banks British Columbia and its
members will strive to minimize hunger, provide a unified voice and
ultimately better people's lives. For further information,
visit www.bookbanksbritishcolumbia.ca. About Loblaw Companies
Limited Loblaw Companies Limited, a subsidiary of George Weston
Limited, is Canada's largest food retailer and a leading provider
of drugstore, general merchandise and financial products and
services. Loblaw is one of the largest private sector employers in
Canada. With more than 1,000 corporate and franchised stores from
coast to coast, Loblaw and its franchisees employ more than 135,000
full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide,
growing and successful range of products and services to meet the
everyday household demands of Canadian consumers. Loblaw is known
for the quality, innovation and value of its food offering. It
offers Canada's strongest control (private) label program,
including the unique President's Choice(®), no name(®) and Joe
Fresh(®) brands. In addition, the Company makes available to
consumers President's Choice Financial(®) services and offers the
PC(®) points loyalty program. Loblaw Companies Limited CONTACT:
Loblaw Public Relations Department(905) 459-2500 or pr@loblaw.caDon
Armstrong, PresidentFood Banks British Columbia(604)
792-0001careandshareda@shaw.ca
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