Official Licensed Product
Agreement Leverages Two Legendary Brands
Rooted in Historic Racing Heritage for
Marine Performance
Engines to be Offered to Selected OEM Boat
Builders, Powering Popular Models
- McLaren Engineering, the R&D division of Linamar
Corporation, is announcing a new alliance with Honda Marine,
a division of Honda Power Sports & Products (a business
unit of American Honda Motor Co., Inc.). The dynamic engineering
collaboration between two formidable technology partners is rooted
in a heritage of technical engineering excellence.
- Through an Official Licensed Product (OLP) agreement, Honda
Marine and McLaren Engineering will collaborate on the production
of the all-new McLaren Performance M300, a performance-inspired
marine outboard that delivers enhanced top-end power, premium
quality, outstanding reliability and durability.
- McLaren Engineering's parent, Linamar Corporation, has been a
supplier to American Honda Motor Co., Inc. for 10 years,
demonstrating its expertise in high-precision, high-quality engine
component manufacturing; the alliance with Honda Marine is designed
to help Linamar enhance value for its customers and meet future
market needs.
- The unparalleled reliability of Honda Marine outboards makes
Honda the preferred partner to collaborate with on product
offerings and solutions that benefit customers on critical fuel
economy, emissions, cost and quality needs.
- The new agreement allows McLaren Engineering to sell the
McLaren Performance M300 models (Honda OLPs) to selected
Honda-affiliated OEMs, providing boat builders with greater
flexibility in serving recreational marine customers in the 24 ft.+
boat segment. The new McLaren Performance M300 engines also will
enhance options in the high-power segment of the Honda Marine
lineup.
- Additional details regarding the Honda Marine and McLaren
Engineering alliance, designed to produce integrated solutions that
maximize the pleasure of the boating experience, will be announced
in early 2025.
GUELPH,
ON, Dec. 9, 2024 /PRNewswire/ - Linamar
Corporation (TSX: LNR) and its McLaren
Engineering division announced today a new alliance with
Honda Marine, a business division of Honda
Power Sports & Products (a business unit of American
Honda Motor Co., Inc.). Through an Official Licensed Product (OLP)
agreement, Honda Marine and McLaren Engineering will collaborate on
the production of the McLaren Performance M300, a
performance-inspired marine outboard (Honda OLP) that delivers
enhanced top-end power of 300 hp, premium quality, outstanding
reliability and durability underlined by a dynamic engineering
collaboration rooted in a heritage of technical excellence.
McLaren Engineering, owned by Linamar Corporation, is the
leading-edge technology and product development team for the
Linamar mobility business segment as well as the full-service
provider of design, development, integration, manufacturing, and
testing services. Honda Marine, which markets a complete range of
outboard marine four-stroke engines ranging from 2.3 to 350
horsepower, pioneered four-stroke engine technology and has been
designing and building four-stroke outboard motors for 60 years,
setting the benchmark for fuel efficiency, quiet operation and low
emissions.
Overall, the collaboration extends both partners the ability to
make their respective customers successful by offering the marine
market an enhanced performance-inspired outboard engine. The
new OLP agreement allows McLaren Engineering to sell the McLaren
Performance M300 engine (Honda OLP) to selected Honda-affiliated
OEMs. Beginning in the 2025 model year, these OEMs will offer the
McLaren Performance M300 when configuring new boat builds,
providing greater flexibility in serving recreational marine
customers. The alliance with Honda Marine is designed to help
McLaren Engineering and Linamar enhance value for its own customers
and meet future market needs; in turn, the collaboration with
McLaren Engineering powers the Honda Marine mission to be a marine
mobility leader, offering integrated, high-power solutions for the
global marketplace that enable extraordinary boating
experiences.
A Closer Look at the McLaren Performance M300
Outboard
The all-new McLaren Performance M300 engines are
based on the existing high-power Honda BF250 hp marine
platform, the proven Honda 3.6-liter V6 engine that
integrates legendary Honda, durability, quality and reliability and
performance-leading technologies including:
- Honda VTEC® provides a unique blend of power, torque and
efficiency (an example of shared technology with Honda vehicles,
demonstrating proven Honda engineering across businesses).
- Honda Intelligent Shift and Throttle® (iST®) command and
control system delivers superb control plus plug-and-play
installation of Honda Marine products and third-party controls and
devices.
- Programmed Fuel Injection delivers precise amounts of
fuel and air to each cylinder, for easy starting, instant throttle
response and low fuel consumption / excellent fuel efficiency.
- Dual channel, indirect-air-circuit induction system for
optimal airflow, directs moisture away from throttle body; 2-pass
cooling system for long-term durability.
- Tough corrosion resistance: Honda Corrosion
Protection System components incorporate high-corrosion
resistant aluminum alloy; fresh-water flush port directs debris and
saltwater out of engine; extreme-duty, durable gear case.
- Engine Alert System monitors vital engine functions /
alerts operator of engine function status.
- Easy Ownership, Simplified Maintenance: reduced
maintenance time for routine tasks; 3-latch lock & seal cover
design; NMEA 2000 compatibility for interface of engine data with
on-board systems and systems displays.
- Honda True 5 Warranty: transferable, non-declining,
five-year warranty.
Applying its precision engineering technology
expertise, McLaren Engineering will
performance-tune base models of Honda BF250 high-power engines to
enhance top-end power (to 300 hp) and mid-range torque.
McLaren Performance modifications include the integration of
a new camshaft for enhanced valve timing and
high lift; a new Engine Control Unit (ECU) that
controls protection and boosts efficiencies (IG
mapping, knock control); new fuel injectors
for higher fuel supply; and excellent fuel efficiency
(3.5+ MPG@cruise, 90 octane). The result is a
performance-inspired outboard engine with an
improved horsepower to weight ratio that offers
top-end power for boats in the 24 ft. and higher segment, including
pontoons and fiberglass boats, for inland and coastal fishing and
pleasure boating.
What Stands Behind the Brand
McLaren Engineering is a developer of complete vehicle
powertrain and driveline systems for the global market of
electrified and traditionally powered vehicles. McLaren Engines
Inc. was the engineering backbone supporting a 55-year track record
in racing distinction established when motorcar driver, designer,
engineer and inventor Bruce McLaren
created a North American racing unit. The McLaren Engines team
achieved tremendous success racing in Can Am, Indy Car, IMSA and LeMans series. This same
racing heritage continues to inspire McLaren Engineering
development teams, fueling their focus on the continued advancement
of innovative product technology at the company.
To underscore the McLaren Engineering commitment to the new
partnership and the significance of the endeavor for both partners,
McLaren Engineering developed a new brand identity for the McLaren
Performance line of marine engines. The brand name was chosen to
land squarely on the concept of performance as the vision for the
collaboration between Honda and McLaren Engineering. A new logo
integrates the McLaren Engines racing heritage with the McLaren
Engineering ownership by Linamar, while the logo colors encompass
the persimmon color of the Linamar logo, along with two cool shades
of marine blue. In a nod to the past, the logo encompasses three
stylized graphics representing kiwi birds, borrowed from the
McLaren Racing logo from the late 1960s reflecting Bruce McLaren's New
Zealand heritage. Looking to the future, the words McLaren
Performance are presented in a sleek, sans-serif font.
Expanding a Long-Term Partnership
This new collaboration between McLaren Engineering and Honda
Marine strengthens the relationship between two formidable
technology partners, each with distinct and complementary
strengths. The McLaren Engineering-Honda relationship dates to 2014
when McLaren Engineering's parent, Linamar Corporation, began
supplying components to the American Honda engines manufacturing
facility in Anna, Ohio. As a
supplier to Honda for the past 10 years, McLaren has demonstrated
its expertise in high-precision, high-quality engine component
manufacturing. Today, McLaren Engineering is extending its R&D
and performance excellence to Honda Marine outboard motors.
"Our work at McLaren Engineering is designed to help Linamar
enhance value for our customers and meet future market needs, and
we look forward to collaborating with a partner who is equally
committed to performance excellence in product offerings. The
unparalleled reliability of Honda Marine outboards, powered by
four-stroke engines that integrate with performance-leading,
exclusive technologies, makes Honda the preferred partner to
collaborate with on product offerings and solutions that benefit
marine customers on critical fuel economy, emissions, cost and
quality needs," said Mark Stoddart,
Linamar Chief Technology Officer and Executive Vice President of
Sales & Marketing.
For its part in the collaboration, Honda Marine draws on the
technological prowess of its parent company—from generators to
motorcycles to automobiles to jets, Honda produces millions of
engines per year, with technology and economy of scale benefiting
boating customers. Honda and McLaren Engineering designed features
into the McLaren Performance M300 to build on the Honda reputation
of superior dependability and decreased maintenance, adding up
to peace of mind for the owner, more time on water and more
pleasure with the boating experience.
"Our collaboration with McLaren Engineering to enhance marine
engine technology, coupled with the recent introduction of our new
BF350 marine engine, illustrate our next-level strategy and how we
intend to move forward with the Honda Marine business to make our
customers successful," said Daniel
Sherlock, Director, Honda Marine Division. "Honda Marine is
transforming, and our mission is to be a marine mobility leader. We
are capitalizing on the technology of Honda worldwide and further
developing strategic alliances that produce performance-inspired
power product offerings that make extraordinary boating experiences
possible."
Additional details regarding the Honda Marine and McLaren
Engineering alliance, designed to produce integrated solutions that
maximize the pleasure of the boating experience, will be announced
in early 2025.
About Linamar Corporation
Linamar Corporation (TSX:LNR) is a diversified advanced
manufacturing company where the intersection of leading-edge
technology and deep manufacturing expertise is creating solutions
that power vehicles, motion, work and lives for the future. The
Company is made up of two operating segments – the Industrial
segment and the Mobility segment, both global leaders in
manufacturing solutions and world-class developers of highly
engineered products. The Industrial segment is comprised of Skyjack
and the newly formed Linamar Agriculture operating group which
consists of the MacDon, Salford
and Bourgault brands. Skyjack manufactures scissors, boom and
telehandler lifts for the aerial work platform industry. Within the
Agriculture portfolio MacDon manufactures combine draper headers
and self-propelled windrowers for harvesting, Salford supplies farm tillage and crop
fertilizer application equipment while Bourgault is a leader in air
seeding technology. The Mobility segment is focused on propulsion
systems, structural and chassis systems, energy storage and power
generation for both the global electrified and traditionally
powered vehicle markets. Operationally, Mobility is organized into
three regional groups North
America, Europe,
Asia Pacific and the new Linamar
Structures product group. The Regional Mobility groups are
vertically integrated operations combining expertise in light metal
casting, forging, machining and assembly. The Linamar Structures
Group offers competitive lightweight innovations for
safety-critical components and systems for the global mobility
market. Design, development, and testing services for the Mobility
segment are provided by McLaren Engineering. Linamar's medical
solutions group, Linamar MedTech, focuses on manufacturing
solutions for medical devices and precision medical components.
Linamar has over 33,000 employees in 75 manufacturing locations, 17
R&D centres and 31 sales offices in 19 countries in North and
South America, Europe and Asia, which generated sales of more than
$9.7 billion in 2023. For more
information about Linamar Corporation and its industry-leading
products and services, visit www.linamar.com or follow us on
our social media channels.
More information about the McLaren Performance M300 engine is
available at www.mclarenengineeringperformance.com.
About Honda Marine
Honda Marine, a division of Honda Power Sports & Products
markets a complete range of marine outboard motors. Its
comprehensive product line is powered exclusively by four-stroke
engines. Honda Marine pioneered four-stroke engine technology and
has been designing and building four-stroke outboard motors for 60
years, setting the benchmark for fuel efficiency, quiet operation
and low emissions. With models ranging from 2.3 to 350 horsepower,
the Honda Marine full line of current production models meets the
rigorous California Air Resources Board (CARB) 3-star standards,
enabling availability and regulatory compliance in all 50
states.
More information about the McLaren Performance M300 engine is
available at
https://marine.honda.com/outboards/mclaren-performance.
About Honda Power Sports & Products
Honda Power Sports & Products, a business unit of American
Honda Motor Co., Inc., markets a complete range of outdoor power
equipment, including generators, walk-behind lawn mowers, pumps,
snow blowers, tillers, string trimmers, outboard marine engines and
small, general-purpose engines for residential, commercial and
rental applications. American Honda Motor Co., Inc., also is the
sole distributor of Honda motorcycles, scooters, ATVs and
Side-by-Sides in the United
States, conducting the sales, marketing and operational
activities for these powersports products through independent
authorized Honda retail dealers.
Honda is the world's largest manufacturer of engines for a
diverse array of automotive, powersports, marine, aerospace and
power equipment products. The company offers a complete line of
small, general-purpose engines for industrial, commercial, rental
industry, and consumer applications. Honda engines supply smooth
and dependable power for thousands of different product
applications including pressure washers, lawn mowers, rescue and
construction equipment. Additionally, Honda engines are some of the
quietest and easiest to start of their kind, even in harsh
commercial and construction environments. Such attributes have made
Honda engines the popular choice for original equipment
manufacturers looking to add value to their own brands.
Follow Honda Marine and Honda Power Sports & Products
news and video on:
marine.honda.com
honda.com
powerequipment.honda.com
engines.honda.com
hondanews.com
www.youtube.com/honda
www.facebook.com/hondamarine
www.instagram.com/hondamarine_usa/
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SOURCE Linamar Corporation