Event to be held in Montreal,
Quebec
Grocery retailer committed to selling only sustainable
seafood products by end of 2013
BRAMPTON, ON,
Sept. 7, 2012 /CNW/ - Loblaw
Companies Limited (Loblaw), the country's largest buyer and seller
of seafood - together with Alexandra Cousteau, National Geographic
Emerging Explorer, filmmaker and granddaughter of Jacques Cousteau
- join sustainable seafood advocates/leaders from the Marine
Stewardship Council (MSC), WWF and high school students for a
lively debate on the issues facing our oceans today and some of the
possible solutions.
| What: |
A special event to kick-off a national "Oceans for Tomorrow"
in-store campaign in select Loblaw banner stores across the country
to raise consumer awareness for sustainable seafood. Moderated by
well-known television host, reporter, producer, and
environmentalist K (Karine Lanoie-Brien), four defenders of the
ocean come together to answer: What is the next priority in the
fight for sustainable seafood? Whose responsibility is it? |
| |
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Why:
|
As the world population grows so does the demand for seafood.
With rising demand comes a larger toll on fish stocks and on marine
life as a whole.
There has been such a decline in the amount of fish in our ocean
that one third of the world's commercial fisheries have collapsed.
Research shows it's not too late but to reverse the damage we have
to make changes now. |
| |
|
| |
Loblaw is aware of the stakes working with worldwide
conservation organizations to encourage responsible fishing methods
and implementing consumer events to help drive awareness and
education. |
| |
|
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In 2009, Loblaw made a commitment to sell only sustainable
seafood products by the end of 2013; visit
www.oceansfortomorrow.ca. |
| |
|
|
Who: |
Alexandra Cousteau, National Geographic Emerging
Explorer |
| |
- Alexandra Cousteau is a member of one of the world's most
famous environmental dynasties. Her family has been exploring and
explaining the wonders of the natural world for three
generations.
|
| |
Nicolas Guichoux, Regional Director, Europe,
MSC |
| |
- The Marine Stewardship Council (MSC) is an international
non-profit organization set up to help transform the seafood market
to a sustainable basis. www.msc.org
|
| |
Marie-Claude Lemieux, Regional Director, Quebec,
WWF |
| |
- WWF-Canada is committed to the transition to 'sustainable
seafood', smart oceans management, and sustainable ocean economies
to ensure that all three of Canada's oceans-Pacific, Atlantic and
Arctic-remain ecologically rich and economically prosperous.
www.wwf.ca
|
| |
|
| |
Melanie Agopian, Sr. Director, Seafood Sustainability,
Loblaw Companies Limited |
| |
- Loblaw banner stores are the grocery destination to learn about
and buy sustainable seafood. www.oceansfortomorrow.ca.
|
| |
|
When:
|
September 11,
2012
9:45 a.m. - Media registration
10:00 a.m. - Panel discussion and Q&A with high school
students
10:50 a.m. - Media interview opportunities
11:30 a.m. - Customer meet and greet with Alexandra Cousteau |
| |
|
Where:
|
Loblaws®, Angus
President's Choice Cooking School
2925 Rachel St E, Montréal |
About Loblaw Companies Limited TSX: L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and
a leading provider of drugstore, general merchandise and financial
products and services. Loblaw is one of the largest private sector
employers in Canada. With more
than 1,000 corporate and franchised stores from coast to coast,
Loblaw and its franchisees employ more than 135,000 full-time and
part-time employees. Through its portfolio of store formats, Loblaw
is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday
household demands of Canadian consumers. Loblaw is known for the
quality, innovation and value of its food offering. It offers
Canada's strongest control
(private) label program, including the unique President's
Choice®, no name® and
Joe Fresh® brands.
In addition, the Company makes available to consumers
President's Choice Financial® services and offers
the PC® points loyalty program.
More information about Loblaw CSR strategies and
performance along with the Company's sustainable seafood commitment
can be found online at www.loblaw.ca/csr, www.loblaw.ca/seafood and
www.oceansfortomorrow.ca.
Loblaw banner stores include:
Loblaws®, Loblaw Great Food™,Zehrs®, Zehrs
Great Food™, Fortinos®, Real Canadian
Superstore®, nofrills®, valumart®,
Your Independent Grocer™, Atlantic
Superstore®, Dominion® (in
Newfoundland and Labrador), SaveEasy®,
ProvigoMD, MaxiMD,
Maxi&CieMD, Extra Foods®
and more.
SOURCE Loblaw Companies Limited