World Record set as 1,053 hamburgers are assembled in one
hour
BRAMPTON, ON,
Aug. 13, 2012 /CNW/ - (TSX:L)
- Loblaw Companies Limited (Loblaw) announced today that
they became the new official world record holder for the most
hamburgers assembled in one hour, as declared by a Guinness
World Records® adjudicator. As the grand prize
winners of the President's Choice® BBQTown event,
Chatham-Kent residents cheered on
as the new world record was set. Officially, 1,053 hamburgers were
assembled.
On the day of the event, 12 members of the
Chatham community helped to
assemble the burgers for the world record. The team consisted of
Mayor Randy Hope, No Frills Store
Franchisees Dean Mills and Barb
Mills, Real Canadian Superstore manager, Al Scott, Loblaw Grocery Specialist,
Rick Rumble and store colleagues as
well as representatives from Chatham EMS, fire and police teams. A complete
burger consisted of bun: top and bottom, patty, lettuce, tomato,
onion and a dollop of ketchup.
"Today was a memorable day for Loblaw and our
colleagues, as well as the residents of Chatham-Kent. It was an overwhelming
experience to celebrate this achievement with the Chatham-Kent community," said Allan Lindsay, vice-president of Brand
Marketing, Loblaw Companies Limited. "The spirit of the
President's Choice® BBQTown event was to showcase amazing
communities, Canadians' love of barbecuing, and summer entertaining
with family and friends and we are thrilled to have had the support
from Chatham-Kent to achieve this
official Guinness World Records®title."
The President's Choice® BBQTown grand
prize event in Chatham-Kent's
included a massive BBQ party with fantastic food and electrifying
entertainment. Hosted by Chef Tom
Filippou, executive chef for President's Choice®
Cooking Schools and host of Food Network Canada's World's Weirdest
Restaurants, Bob Blumer, the
President's Choice® BBQTown event welcomed over
8,700 Chatham-Kent residents.
These residents enjoyed free BBQ fare and an appearance by
multi-platinum, JUNO award winning recording group Hedley. As part of the event, a $25,000 donation was presented to the
Chatham-Kent Student Nutrition Program on behalf of the
President's Choice® Children's Charity.
"It was exciting for us to be involved in
setting the new Guinness World Records® title for
the most hamburgers assembled in one hour as the grand prize winner
in the President's Choice® BBQTown event," said
Mayor Randy Hope, Chatham-Kent. "We are proud that our community
rallied together and showed such amazing spirit in the face of
stiff competition against hundreds of great communities that were
nominated to win the grand prize."
Chatham-Kent
was first selected as a semi-finalist from a panel of judges and
ultimately won the grand prize after receiving the most votes
online from their community. Secondary winners included
Fredericton NB, Hampton NB, Mississauga ON, Orangeville ON,
St. Thomas ON, Strathmore AB, Sturgeon Falls ON, Sudbury ON,
Truro NS.
About Loblaw Companies Limited:
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and
a leading provider of drugstore, general merchandise and financial
products and services. Loblaw is one of the largest private sector
employers in Canada. With more
than 1,000 corporate and franchised stores from coast to coast,
Loblaw and its franchisees employ more than 135,000 full-time and
part-time employees. Through its portfolio of store formats, Loblaw
is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday
household demands of Canadian consumers. Loblaw is known for the
quality, innovation and value of its food offering. It offers
Canada's strongest control
(private) label program, including the unique President's
Choice®, no name® and Joe Fresh® brands. In addition, the
Company makes available to consumers President's Choice
Financial® services and offers the PC®
points loyalty program.
SOURCE Loblaw Companies Limited
Image with caption: "Loblaw Companies Limited sets new Guinness
World Records® title at the PC® BBQTown Grand Prize Event in
Chatham-Kent (CNW Group/Loblaw
Companies Limited)". Image available at:
http://photos.newswire.ca/images/download/20120813_C6559_PHOTO_EN_16831.jpg