A family of high-quality, affordable products
that fit the needs of modern, multigenerational families
FOXBOROUGH, Mass.,
March 20,
2023 /PRNewswire/ -- Dorel Juvenile, a segment of
Dorel Industries (TSX: DII.B, DII.A) and the world's largest
juvenile products manufacturer, is thrilled to introduce Cosco
Kids™, formerly known as Cosco. The aim of the rebrand is to better
reflect the needs and values of modern families through a new brand
identity, purpose, and refreshed product offering, including high
chairs, car seats, play yards, bassinets, stationary activity
centers, and strollers.
Cosco Kids' new platform ("Together, we're the village.") honors
the reality of parenting and celebrates parents and their extensive
support networks made up of grandparents, aunts and uncles,
neighbors, friends, babysitters, and siblings. The intent is to
shine a light on the constantly moving and ever-adaptable nature of
the village and the need for primary and secondary products that
can keep up. The new brand identity comes to life through a
vibrant, energizing color palette; relatable iconography; playful
messaging; and a warm, welcoming, inclusive tone intended to match
the energy and realness of modern families across all
touchpoints.
"We know firsthand that it takes a village to raise a family and
we appreciate the vital role that each member of the village
plays," says Cathy Carter,
President, North America at Dorel
Juvenile Group. "Cosco Kids aims to provide families with
thoughtfully designed, affordable baby-gear essentials to help
parents keep their village in motion, because an easy-to-fold high
chair, spare bassinet, or second car seat can make the care
transition that much easier for already busy families. We're
thrilled that the refresh has breathed new life into an existing
brand in such a fun, invigorating way, and are excited to share
these products with families who can enjoy using them as much as we
enjoyed creating them."
From strollers that collapse with just one hand to effortlessly
convertible car seats, Cosco Kids makes essentials that are
designed with caregivers in mind, are easy to use, and priced at a
great value.
Available in two stylish new fashions, Cosco Kids products can
be found at Walmart, Target, Amazon, and other popular online and
in-store retailers. The Organic Waves fashion is widely available
and the Rainbow fashion is exclusive to Amazon only.
- Simple Fold™ Adjustable High Chair ($79.99 USD)
The Simple Fold Adjustable
High Chair folds flat and stands on its own, making it easy to
store or take on the go; features an adjustable footrest; and
reclines to accommodate your growing child. A three-position
adjustable tray with built-in cup holder makes mealtime a breeze,
and clean-up is quick and easy thanks to a wipeable seat
pad.
- Simple Fold™ Compact Stroller ($84.99 USD)
The Simple Fold Compact
Stroller easily folds with one hand and stands on its own. It's
compact, lightweight, and easy to carry. It also has an extra-large
storage basket for accessories, adjustable recline, and a 5-point
harness system to keep kids safe and comfortable while on the
go.
- Rocking Bassinet with Play Yard ($99.99 USD)
The Rocking Bassinet with Play
Yard can be used as either a bassinet or play yard, with two modes
of use so you can gently calm your baby using the rocking mode or
secure your baby in place with stationary mode. It folds compactly
and fits in a carry bag for easy, on-the-go use and offers a zip-on
infant bassinet and storage compartment for accessories. The
Rocking Bassinet with Play Yard offers a padded floor mat and three
mesh sides for extra comfort and air flow.
- Rocking Bassinet with Play Yard DLX ($119.99 USD)
The Rocking Bassinet with
Play Yard DLX can be used as either a bassinet or play yard,
with two modes of use so you can gently calm your baby using the
rocking mode or secure your baby in place with stationary mode. It
folds compactly and fits in a carry bag for easy, on-the-go use and
offers a zip-on infant bassinet and large, removable storage
compartment with ample room for accessories. The Rocking Bassinet
with Play Yard DLX offers a padded floor mat and three
mesh sides for extra comfort and air flow.
- Play-in-Place Activity Center ($79.99 USD)
The Play-in-Place Activity
Center features six interactive toys, including a detachable
electronic keyboard with lights and sounds, a 360° rotating seat,
and three-position height adjustment.
- Sleepaway Bassinet ($79.99USD)
The Sleepaway Bassinet
features breathable mesh sides to provide increased air flow and
keep baby cooler and is easy to transport, set up, or move from
room to room.
- Topside No Back Booster ($22.99 USD)
The Topside No Back Booster
keeps kids properly positioned in the car and offers an extra-plush
pad for comfort.
- Finale DX 2-in-1 Booster Car Seat ($79.99 USD)
The Finale DX 2-in-1
Booster Car Seat is ideal for growing families or car pools and is
lightweight and easy to move from car to car. A dishwasher-safe,
detachable cup holder can be used on either side of the seat, and
with machine-washable and dryable fabric, snack time is an easy
clean-up.
For more information, visit safety1st.com/us-en/coscokids and
follow the brand on Instagram at @coscokids.
About Dorel Industries
Dorel Industries Inc. (TSX:
DII.B, DII.A) is a global organization, operating two distinct
businesses in juvenile products and home products. Dorel's strength
lies in the diversity, innovation, and quality of its products as
well as the superiority of its brands. Dorel Juvenile's powerfully
branded products include global brands Maxi-Cosi and Tiny Love, complemented by regional brands such
as Safety 1st, Bebeconfort, Cosco Kids, and Infanti. Dorel Home, with its comprehensive e-commerce
platform, markets a wide assortment of domestically produced and
imported furniture. Dorel has annual sales of US$1.7 billion and employs approximately 4,200
people in facilities located in 22 countries worldwide.
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SOURCE Dorel
