Reitan Retail, Norgesmøllene, Felleskjøpet Agri and Yara have
entered a collaboration to produce a bread, made from Norwegian
oats, with lower carbon footprint.
- The four companies have signed a letter of intent aimed at
reducing emissions from Norwegian food production, from fertilizer
production to finished food products.
- To achieve their goals, the companies will use mineral
fertilizers produced using electrolysis and renewable energy, adopt
better agronomic practices, and leverage precision farming
tools.
- Oats will be the first available product, with between 25-30
percent lower carbon footprint than regular oats produced with
traditional mineral fertilizers.
- The intention is to produce an oat-based bread, to be made
available in REMA 1000's stores in 2025.
Oslo: The four companies represent the
majority of the food value chain for grain. This process spans from
the production of mineral fertilizers and cultivation in the field,
to the production of flour and grain products, culminating in the
delivery of finished goods sold to the consumer. Oats will be the
first grains to have a carbon footprint reduction of 25 to 30
percent compared to regular oats.
With an optimistic outlook on the coming season,
the companies aim for a bread that is healthy, tasty and
affordable, and made from oats.
“Finally, we can bring together the
majority of the food value chain to reduce the carbon footprint of
food, from farm to fork” says Svein Tore Holsether, President and
CEO of Yara. “The food system accounts for a third of
global emissions, and it is not possible to reach the goals of the
Paris Agreement without decarbonizing food production. With a
growing population, we need to produce more food in a sustainable
way. This collaboration marks an important step in the right
direction.”
Ole Robert Reitan, CEO of Reitan Retail, says REMA
1000, with close to 700 discount grocery stores in Norway, is
committed to facilitating informed and responsible choices for
customers. However, he underlines that the biggest results from
carbon footprint reduction, can only be achieved by collaborating
across the value chain.
"Our ambition is to make bread with a
lower carbon footprint, that is also healthy, tasty and affordable.
It is impossible to succeed with such a project on your own. We
need to collaborate throughout the value chain by sharing data and
knowledge, and implementing actions that are in the best interests
of all. Now we will all collaborate across the value chain and use
Norwegian high-quality ingredients from innovative farmers. That is
very exciting," says Ole Robert Reitan.
Felleskjøpet, an agricultural cooperative owned by
37,500 Norwegian farmers, distributes mineral fertilizer to farmers
all over the country and serves as the market regulator for grain.
They buy and sell grain from the farmers and are also an important
supplier of technology and equipment to the agricultural
sector.
“Norwegians expect their food to be
pure and of high quality, and the food value chain that delivers
them keep the same standard. At the same time, Norwegian
agriculture has committed to major emission cuts as part of the
Norwegian agricultural climate agreement. If the industry is to
succeed with major greenhouse gas reductions, while at the same
time strengthening self-sufficiency, cooperation between the
different players is necessary. Our role is to represent Norwegian
farmers and be open to business models and collaboration that
ensures the involvement of all parties,” says Svenn Ivar Fure, CEO
of Felleskjøpet.
In this collaborative effort of uniting the bread
food chain, the ambition is to reduce the costs from
decarbonization for both farmers and consumers. The milling group
Norgesmøllene, recognized for its brand "Møllerens", produces
flour, grain, bread and bakery products in Norway, and is committed
to giving consumers the opportunity to make lower carbon choices in
the supermarket.
“We are excited to work together to
get this bread out to the store shelves, and soon everyone who
bakes at home will have the opportunity to choose grain products
with a reduced carbon footprint, says Jan-Eirik Eikeland,“ CEO of
Norgesmøllene.
In addition to Norway's first food project
involving fertilizer produced with electrolysis of water and
renewable energy, the companies want to reduce their climate
footprint on all levels. This could include optimizing agricultural
methods, precision tools for more accurate farming, use of
agricultural inputs, a transition to more low-emission
transportation, as well as methods for measuring and recording
carbon footprint.
"This project is a good example of
collaboration to reach the climate goals and can form a template
for how other companies in different parts of the value chain can
also collaborate," says Petter Haas Brubakk, CEO of Food Drink
Norway, The confederation of Norwegian Enterprise.
Strong demand for more sustainable food in
NorwayIn a European survey conducted by IPSOS on
behalf of Yara, 65% of Norwegians said that food producers should
work to reduce emissions, with 73% saying that farmers should be
given incentives to implement more sustainable farming practices.
Over half of Norwegians also wanted clear labelling of the carbon
footprint on the food they buy.
By collaborating across the value chain, the
companies will facilitate food production with a reduced carbon
footprint and at the same time promote Norwegian grain
production.
Key facts
- Yara’s fertilizer produced with electrolysis of water and
renewable energy can reduce the carbon footprint of oat production
by 25 to 30 percent, based on Yara's calculations.
- Unlike traditional production methods that use natural gas,
Yara's mineral fertilizers will replace fossil gas with
electrolysis of water. The result is fertilizer with a 70-90 per
cent reduction in CO2 footprint, compared to mineral fertilizers
produced with fossil natural gas.
- On average, 1,155,300 tonnes of grain are produced in Norway
each year, of which 300,100 tonnes is wheat and the other 244,800
tonnes are oats. The Norwegian share in wheat flour has averaged 65
per cent over the past 5 years. The trend is increasing but varies
widely from year to year due to weather conditions that affect
whether the grain meets food quality qualification
requirements.
- Precision farming helps reduce the climate footprint of grain
production. Applying fertilizer in alignment with the specific
needs of crops, not only safeguards crop quality, but also
contributes to better profitability for the farmer.
- Tools to measure the carbon footprint will help raise awareness
of products’ carbon footprint, the climate impact of food
production and give farmers and food producers opportunities to
reduce their carbon footprint.
Photo caption:
Svein Tore Holsether, Ole Robert Reitan, store manager Mehmet
Teknøz, Svenn Ivar Fure and Jan-Eirik Eikeland meets up at
the bread section in Rema 1000 in Majorstuen, Oslo.
Contact Information Marius Wærhaug
MadsenCommunications Manager, Yara International ASAM: +47 977 23
199E: marius.madsen@yara.com
Øyvind BreivikDirector of Communication, Reitan
RetailM: +47 402 26 686E: oyvind.breivik@reitanretail.no
Veronika SkagestadHead of Communication,
Felleskjøpet Agri SAM: +47 936 03
500 E:veronika.skagestad@felleskjopet.no
Vidar HaugsdalDirector of Communication and
Sustainability, Norgesmøllene ASM: +47 977 37
002E: vidar.haugsdal@norgesmollene.no About
Yara Yara grows knowledge to responsibly feed the world
and protect the planet. Supporting our vision of a world without
hunger and a planet respected, we pursue a strategy of sustainable
value growth, promoting climate-friendly crop nutrition and
zero-emission energy solutions. Yara’s ambition is focused on
Growing a Nature-Positive Food Future that creates value for our
customers, shareholders and society at large and delivers a more
sustainable food value chain.
To achieve our ambition, we have taken the lead in
developing digital farming tools for precision farming and work
closely with partners throughout the food value chain to improve
the efficiency and sustainability of food production. Through our
focus on clean ammonia production, we aim to enable the hydrogen
economy, driving a green transition of shipping, fertilizer
production and other energy intensive industries.
Founded in 1905 to solve the emerging famine in
Europe, Yara has established a unique position as the industry’s
only global crop nutrition company. We operate an integrated
business model with around 17,500 employees and operations in 60
countries, with a proven track record of strong returns. In 2022,
Yara reported revenues of USD 24.1 billion. www.yara.com
About Reitan RetailReitan Retail is a
leading retail company in the Nordic and Baltic region with
operations in discount grocery, convenience and mobility across
seven countries.We are a family of 43,500 positive and proactive
people and strong brands including REMA 1000, Narvesen, R-kioski,
Pressbyrån, Uno-X and 7-Eleven.In Reitan Retail, we share strong
values and a common purpose: To make everyday life a little bit
easier and the world a little bit better.
About Felleskjøpet AgriFelleskjøpet Agri is
a cooperative owned by around 37,500 farmers. Felleskjøpet is the
most important supplier of technology and equipment to Norwegian
agriculture and has around 100 stores aimed at farmers and
consumers in Norway. Our business also includes property
management, bread and bakery products, as well as equipment for
parks, facilities and pets. We are the market regulator for grain
and purchasing and sales cooperatives for our members. Our main
goal is to help strengthen our members' finances in the short and
long term.
About Norgesmøllene Norgesmøllene is
one of the country's leading food companies within grain and
flour-based products. Since 1866, the company has helped
create baking pleasure and spread food knowledge in Norway.
Møllerens is Norway's leading brand for flour, grain, bread and
bakery products, and Urkraft has been established as a brand for a
series of products made from and with oats. Through sustainable,
high-quality products, the ambition is to create food enjoyment,
baking pleasure and contribute to a successful and tasty result
every time – whether in private individuals' homes, bakeries or
caterers.
- Four CEOs in the supermarket
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