Bank of America Issues 'Score Against Hunger Challenge' to NFL Pro Bowl Players
25 Januar 2010 - 4:00PM
PR Newswire (US)
Pledges $10,000 for Every Touchdown to Feeding America; Will Match
NFL Fan Donations up to a Total Program Contribution of $100K at
FeedingAmerica.org during 2010 Pro Bowl MIAMI, Jan. 25 /PRNewswire/
-- When many of the National Football League's (NFL) stars step
onto the gridiron during the 2010 Pro Bowl on Sunday, January 31,
they will have the opportunity to combat hunger both nationwide and
in South Florida with every touchdown they score. In response to
the growing need for emergency food assistance nationwide, the Bank
of America Charitable Foundation will donate $10,000 for every
touchdown scored during the Pro Bowl to Feeding America, the
nation's leading hunger-relief organization. (Logo:
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Created by Bank of America, the official bank of the NFL, "Bank of
America Scores Against Hunger" also allows NFL fans to get involved
and help support Americans at risk of hunger. Fans can log on to
http://www.feedingamerica.org/ to make their own contributions to
help provide food to people across the country. The Bank of America
Charitable Foundation will make the $10,000 per touchdown
contributions as well as match the total online donations made to
Feeding America during the 2010 Pro Bowl, up to a maximum total
program contribution of $100,000. "Bank of America Scores Against
Hunger" is the latest in a series of activities that support
community needs in South Florida. Earlier this month, the NFL, in
partnership with Bank of America, announced the largest community
service program in league history. The program, entitled "NFL PLAY
60 Community Blitz," to be held on Thursday, January 28, will
involve Pro Bowl players, more than 150 Bank of America community
volunteers, a $100,000 donation by Bank of America to NFL PLAY 60
nonprofit community partners, and the assembly of healthy meal
packs for children in South Florida by Bank of America associates.
"Forty percent of households served by Feeding America have to
choose between paying for food and paying utilities," said Kerry
Sullivan, president, Bank of America Charitable Foundation.
"Through the NFL PLAY 60 Community Blitz and Bank of America Scores
Against Hunger, we are committing hundreds of volunteer hours and
more than $200,000 to help address the increasing demand for basic
health and human services, especially within key South Florida
communities, in these challenging economic times." A portion of the
total funds generated through "Bank of America Scores Against
Hunger" will directly benefit Feeding South Florida (previously
known as Daily Bread Food Bank), the local Feeding America
affiliate, and will provide healthy meals for some of the nation's
49 million citizens, including nearly 17 million children,
currently at risk of hunger. "Bank of America Scores Against
Hunger" builds upon the Bank of America Charitable Foundation's
longtime support of organizations assisting in hunger relief
efforts. Since 2008, Bank of America has provided more than $5
million in grants to nonprofits that addressed hunger and
food-insecurity, including a recently announced $1 million donation
to Feeding America. In addition, last year nearly 2,000 Bank of
America associates donated more than 12,000 hours to food banks and
food nutrition related causes. About Feeding America Feeding
America provides low-income individuals and families with the fuel
to survive and even thrive. As the nation's leading domestic
hunger-relief charity, our network members supply food to more than
25 million Americans each year, including 9 million children and 3
million seniors. Serving the entire United States, more than 200
member food banks support 63,000 agencies that address hunger in
all of its forms. For more information on how you can fight hunger
in your community and across the country, visit
http://www.feedingamerica.org/. Find us on Facebook at
facebook.com/FeedingAmerica or follow our news on Twitter at
twitter.com/FeedingAmerica. About Bank of America Corporate
Philanthropy Building on a long-standing tradition of investing in
the communities it serves, last year Bank of America embarked on a
ten-year goal to donate $2 billion to nonprofit organizations
engaged in improving the health and vitality of their
neighborhoods. Funded by Bank of America, the Bank of America
Charitable Foundation gave more than $200 million in 2008, making
the bank the most generous financial institution in the world and
the second largest donor of all U.S. corporations in cash
contributions. Bank of America approaches investing through a
national strategy called "neighborhood excellence" under which it
works with local leaders to identify and meet the most pressing
needs of individual communities. Bank associate volunteers
contributed more than 900,000 hours in 2008 to enhance the quality
of life in their communities nationwide. For more information about
Bank of America Corporate Philanthropy, please visit
http://www.bankofamerica.com/foundation.
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http://photoarchive.ap.org/ DATASOURCE: Bank of America CONTACT:
Jon Schwartz, Bank of America, +1-646-855-3604, Web Site:
http://www.bankofamerica.com/
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