POTTERY BARN TEEN LAUNCHES NEW EXPANDED DORM COLLECTION WITH ENHANCED DIGITAL TOOLS AND NEW CONVENIENT DESIGN AND SHOPPING EXPERIENCE
01 Mai 2024 - 1:55PM
Business Wire
New Web, Mobile and Expanded In-Store Service
Offerings Make Dorm Room Shopping Easier than Ever Before
Pottery Barn Teen, a portfolio brand of Williams-Sonoma, Inc.
(NYSE: WSM), the world’s largest digital-first, design-led and
sustainable home retailer, now offers new digital tools and an
enhanced shopping and design service experience for dorm essentials
including bedding, bath, storage and décor. Available exclusively
at Pottery Barn Teen, customers can now shop the largest dorm
collection to date online, in-store and on the Pottery Barn Teen
mobile app just in time for the upcoming school season. The new
digital tools, including the “Build my Bed” 3D visualizer and
“Ultimate Dorm Wishlist” feature, are now available for use on the
Pottery Barn Teen mobile app and website.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240501175237/en/
(Photo: Pottery Barn Teen)
Pottery Barn Teen’s new digital shopping tools, services, and
product assortment for dorm include:
- “Build My Bed” Visualizer: The new feature, available
within the Pottery Barn Teen app and website, guides the customer
step-by-step through a 3D rendering of each layer of their Twin XL
bed, from sheets and decorative pillows, to choosing a headboard.
This feature uses proprietary augmented reality technology to help
customers see renderings before purchasing. The customer can spin
and zoom on true-life imagery of the bed to see it from every
angle.
- “The Ultimate Dorm Wishlist”: Available on the Pottery
Barn Teen app and website, this one-stop-shop keeps track of
everything a college student needs for their dorm room. The
Wishlist’s collaborator feature allows both parents and teens to
add items as well as share the Wishlist to gift givers or
roommates.
- “Pick Up Near Campus”: Customers can purchase dorm room
items online early and set their own date in the future to pick up
items from any Williams Sonoma, West Elm, Pottery Barn, Pottery
Barn Kids, or Pottery Barn Teen store near their college campus.
When a customer selects their college or university, the nearest
store will automatically populate. The store will even hold items
for 30 days after the selected pick-up date to allow for
flexibility.
- Dorm Design Services: Pottery Barn Teen now offers free
Dorm Design Services for anyone in need of assistance with how to
design a dorm room, or for support in selecting the best dorm
essentials. Customers can now make an appointment either virtually
or in-person with a Dorm Expert who will help with every step of
the project, from layout and design direction to order placement
and final delivery.
- Expanded Assortment: The collection includes new styles
of Twin XL bedding, No Nails headboards, décor, bath and storage.
Pottery Barn Teen has also expanded their popular collaboration
with fashion brand, LoveShackFancy, to offer trend-forward dorm
essentials.
“We want to make outfitting a dorm a seamless and enjoyable
experience,” said Jennifer Kellor, President, Pottery Barn Teen.
“With the launch of our new digital functionalities and services,
we are proud to offer our customers an enhanced dorm shopping
experience from start to finish.”
To learn more about Pottery Barn Teen’s dorm assortment, visit
www.pbdorm.com or a Pottery Barn Teen store. Select Pottery Barn
and Pottery Barn Kids retail stores will feature a curated “Dorm
Shop” starting in late spring 2024. Join the conversation on social
media with @potterybarnteen and @potterybarndorm.
ABOUT POTTERY BARN TEEN
Introduced in 2003, Pottery Barn Teen offers home furnishings
and solutions to create spaces that reflect who teens are and how
they live. Available online and in stores globally, Pottery Barn
Teen brings the best in quality design with a focus on eco-friendly
and sustainable materials that have a low impact on the
environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn
Teen’s offering of dorm furniture and essentials with the same
quality and commitment to style. Pottery Barn Teen is a member of
Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key
Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the family of brands.
WSM-PR
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240501175237/en/
Molly Beyrle Public Relations, Pottery Barn Teen
mbeyrle@wsgc.com
Lauren Sanchez Public Relations, Pottery Barn Teen
lesanchez1@wsgc.com
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