Veggemo Kicks-Off Sampling Program in Canada
13 Januar 2016 - 3:00PM
Global Gardens Group Inc. (the "Company")
(CSE:VGM) following the Company’s November 5, 2015 announcement of
the Canadian launch of its proprietary “Veggemo” non-dairy
vegetable based beverage line, Global Gardens Group announces that
it has initiated the execution of a key marketing platform which is
to “sample consumers” both in stores and at key consumer trade
shows.
To highlight:
- In-store sampling: Veggemo will be executing in-store demos in
about 500 stores in the coming months. This begins with 40 Walmart
stores on January 16th, followed by a multitude of demos during the
month of February at Save-on-Foods, Urban Fare, London Drugs,
Thrifty Foods, Quality Foods and IGA Marketplace.
- TED2016: On February 16th Veggemo will be sampled at the
TED2016 Conference in Vancouver. TED famously attracts big name
speakers and an in-the-know, influential attendee list thus
providing an excellent forum to build Veggemo brand awareness.
- Natural Products Show: From March 10-12th Veggemo is
participating with a booth at the Natural Products Expo West
conference and trade show in Anaheim. This is the largest show in
North America and attracts health & wellness consumers, media
and retail customers.
“Our first priority has been, and continues to be, to grow and
maximize distribution of Veggemo in-stores across Canada. We
have received very positive feedback from retail customers.
To-date Veggemo can be found in popular retail banners like
Walmart, Metro Quebec, Calgary Coop, Save-on-Foods, Urban Fare, IGA
Marketplace, Thrifty Foods, Quality Foods and London Drugs.
Throughout the early months of 2016 we are confident Veggemo
will be available at the remaining major Canadian retailers,”
states Global Gardens Group CEO, Rob Harrison.
Global Gardens Group VP Marketing, Wade Bayne added, “We are
well positioned to move to the next phase of our business
plan. Now that Veggemo is available for consumers to purchase
we are poised to execute the marketing plan with a focus on raising
brand awareness and capturing consumer trial. As part of this
plan we are kicking-off our consumer sampling program both
in-stores and at key consumer events.”
Wade Bayne further adds, “We are targeting a multitude of
additional consumer events throughout the year. Please visit
www.veggemo.com and click on Get Veggemo for a list of upcoming
stores and events where Veggemo will be sampled.”
About Veggemo
The Veggemo product line is the first and only non-dairy
beverage to originate from vegetables and is Global Garden Group’s
(VGM) showcase product for the dairy-free industry. Veggemo is
available in 3 variants: Original, Unsweetened and Vanilla flavors.
Veggemo was recently named 2015 Grocery top 10 innovative new
product by Grocery Innovation Canada. The Dairy-free industry
continues to witness dynamic growth led by the development of
plant-based food and beverages.
Driven by shifting consumer behavior Health & Wellness food
and beverage companies have become a popular acquisition target for
many multi-national corporations. Most recently Vega, the
provider of plant-based shakes and supplements, was successfully
sold to WhiteWave Foods for $550 million representing a 5.5x
revenue multiple.
About Global Gardens Group
Global Gardens Group is comprised of a highly experienced
management team and board that have provided senior leadership to
many consumer brands including: Neilson Dairy, Ben & Jerry’s
and Haagen Dazs ice cream, Gillette, P&G, Cadbury Schweppes,
Sunkist, Dole, Primo pasta and Lululemon.
For further information, please contact:
Investor Relations
Transcend Capital Inc.
Etienne Moshevich
T: 604.681.0084
E: et@transcendcapitalinc.com
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